In fact, it is not accurate to say that the headwind is turning, because since the establishment of Pinduoduo, its users have always shown a trend of rapid growth. A few days ago, the market value of Pinduoduo surpassed **!It's a bit surprising but reasonable.
After the epidemic, China's economic development trend is not particularly good, and there is no phenomenon that everyone is enthusiastic about consumption during the period when it has just been opened, on the contrary, everyone is more cautious about consumption. ”
I have been using Pinduoduo for more than four or five years, and the reason why I used it and gave up using ** is only these points: 1. WeChat payment, no need to use Alipay (because I didn't use Alipay, I felt that the program of using Alipay was quite troublesome) 2, **cheap 3, good after-sales service.
Even Ma Yun had to admit the success of Pinduoduo, and Ma Yun also encouraged Ali to continue to work hard and change.
In fact, Pinduoduo also has shortcomings, its only refund and non-return sometimes damage the interests of merchants, it also has irrelevant recommendations and homogenization of recommendations, too much speculation on consumer demand, and a large number of product quality is not up to par and other problems, which is also a contradiction that Pinduoduo needs to reconcile.
But the same thing Pinduoduo is cheaper than **, which is the fundamental reason why Pinduoduo attracts users, which is difficult not to let consumers shift their positions, and people's consumption concepts have changed a lot, and there seem to be fewer people pursuing brands, and people are more concerned about cost performance.
At present, people's consumption tendency is actually with the state advocated to change the supply structure, increase the supply of high-end products, reduce the surplus supply of some contradictions, China still has a large group of people need the production and supply of low-end products, in order to solve this problem, producers should improve social productivity, in order to reduce the product, so that people can meet the basic material needs, at the same time the state should strengthen social security, alleviate social anxiety, enhance people's consumer confidence, so as to improve the consumption level of consumers.