In recent years, merchants have encountered a thorny problem, a large number of ".Professional anti-counterfeiter"Disrupting their day-to-day operations. These so-called "professional claimants" do not fight counterfeits out of real interest, but out of personal interest, by extorting merchants and obtaining huge compensation. Whether it's onlineE-commerce platformsOr offline supermarketsFood and beverage outletsand other physical stores, all of which have become the target of their claims. It is understood that these professional claimants can easily earn tens of thousands of dollars per month, and if they operate carefully, their monthly income of 10,000 yuan is not a problem.
In the face of the growing phenomenon of occupational claims, many merchants said they could not do anything, and some slightly larger merchants even had to prepare a separate fund for their claims budget. Even a small and inconspicuous supermarket has to prepare nearly 100,000 yuan a year to deal with these professional claims. Now, in the face of the arrival of the New Year, a supermarket has reluctantly hung up oneBanners, which reads 'Welcome'Professional anti-counterfeiter'Coming!'According to the person in charge of the supermarket, they were very helpless and simply "welcomed" the arrival of these people.
Professional anti-counterfeiterBad faith claims have become increasingly commonplace. They tend to have certainLawsCommon sense, utilizationLawsProvision for extortion against merchants. Before implementing the action, they will do thorough preparation and planning, and even form a dedicated team to divide and work together to form a complete claims process. They may look into product label identificationLawsknowledge of regulations and other things in order to better make claims. In general,Professional anti-counterfeiterThe use of the productDate of manufactureand other information to be altered and forged, making it difficult for merchants to obtain conclusive evidence.
And the merchants are facing itProfessional anti-counterfeiter, often either claim or fail, because it is difficult to obtain relevant evidence, resulting inCourtsThe result of the judgment is often not in favor of the merchant. According to Yonghui Supermarket, each of their stores has to bear hundreds of thousands of yuan in professional anti-counterfeiting claims every year. According to sources in the supermarket industry, at least 100 professional anti-counterfeiting teams are active in Beijing, and the largest group even has more than 100 people. At the same time, various professional anti-counterfeiting methods emerge in an endless stream, and they will not only alter the goodsDate of manufactureThey also hide expired refrigerated food and other products to make claims on this ground.
According to oneProfessional anti-counterfeiterIt was revealed that their income mainly comes from two avenues: on-site claims and passesCourtsIndict. Taking advantage of the merchant's reluctance to delay and trouble, they can often easily demand a thousand yuan as compensation from the merchant. They can usually make ten claims a month, which can easily reach the level of tens of thousands of dollars a month, and even someProfessional anti-counterfeiterYou can earn twenty or thirty thousand yuan a month.
However, there is also a lot of risk in the professional anti-counterfeiting industry, and once they are discovered by merchants, they may be besieged or even beaten by other merchants. But even in the face of risks, they still stick to the industry, because they find it easier to earn an income from engaging in professional counterfeiting than working in a factory. oneProfessional anti-counterfeiterrevealed that he has been engaged in this industry for three years, and reached the goal of earning tens of thousands of yuan a month the year before last, and his monthly income averaged 20,000 yuan last year. He said that he liked the industry, and the income made him unable to stop at all.
Professional anti-counterfeiterThe prevalence has become throughout the supermarket andConvenience storesChallenges in the industry. Even if there is one in every supermarketConsumer complaintsand advice departments, almost all supermarkets have sufferedProfessional anti-counterfeiterand the problem has not been fundamentally resolved. In this case, merchants need to take some measures to deal with itProfessional anti-counterfeiterof the haunting. First of all, merchants can strengthen the quality control of goods andChainmanagement to reduce the presence of fakes. Merchants can work with:QuotientBuild long-term relationships and improve your relationshipQuotientto ensure that the appearance of counterfeits is eliminated at the source.
Secondly, merchants can respond with a reasonable return and exchange policy and after-sales serviceProfessional anti-counterfeiterClaims. Merchants can set up a dedicated department or hire a professionalLawyerto deal with consumer complaints and claims to avoid being dealt withProfessional anti-counterfeiterExploit. Finally, merchants can also prevent it by building a better relationship of trust with consumersProfessional anti-counterfeiterexists. Merchants can strengthen communication and interaction with consumers, improve consumer satisfaction, and thus reduceProfessional anti-counterfeiterAttacks on merchants.
Professional anti-counterfeiterThe existence of the merchant has brought a lot of trouble and loss, and at the same time, it has also givenSocialIt has had a negative impact. Merchants need to take some measures to deal with this problem, reduce the presence of fakes, strengthen after-sales service and communication with consumers, and thus reduceProfessional anti-counterfeiteractivities. Only in this way can businesses operate sustainably and consumers are satisfied.