VR and AR: the immersive experience of the future
In recent years, with the rapid development of technology, virtual reality (VR) and augmented reality (AR) have gradually integrated into our daily lives. Through computer technology, VR and AR provide users with a visual, auditory, tactile and other sensory experience that interacts with real or fictional worlds using headsets or wearable devices. This immersive experience makes people look forward to the future.
On November 1, 2022, the Ministry of Industry and Information Technology, the Ministry of Education, the Ministry of Culture and Tourism, the State Administration of Radio and Television, and the General Administration of Sports of China jointly issued the Action Plan for the Integrated Development of Virtual Reality and Industry Applications (2022-2026). The policy puts forward specific goals by 2026, including the overall scale of the virtual reality industry (including software and hardware, applications, etc.) of more than 350 billion yuan, terminal sales of more than 25 million units, cultivating 100 backbone enterprises with strong innovation capabilities and industry influence, creating 10 agglomeration areas with regional influence and leading the development of virtual reality ecology, and building 10 industrial public service platforms.
At present, the domestic VR industry is in the stage of software self-development and hardware integration, and is moving towards the stage of independent research and development of software and hardware. The importance of national policy drivers is becoming increasingly prominent. With the strong support of policies and the huge demand of the market, the global VR AR market size is expected to reach 127500 million US dollars, a year-on-year increase of 462%。Among them, the VR market size will reach 86900 million US dollars, a year-on-year increase of 445%；The AR market size will reach 40600 million US dollars, a year-on-year increase of 496%。In terms of equipment shipments, it is expected that global VR AR device shipments will reach 12.75 million units in 2023, a year-on-year increase of 315%。Among them, VR equipment shipments will reach 9.7 million units, a year-on-year increase of 128%；AR equipment shipments will reach 3.05 million units, a year-on-year increase of 1159%。
At the same time, the scale of China's VR AR market is also expanding rapidly. It is expected that the size of China's VR AR market will reach 350 billion yuan in 2023, a year-on-year increase of 35%. Among them, the VR market size will reach 250 billion yuan, a year-on-year increase of 30%;The AR market will reach 100 billion yuan, a year-on-year increase of 50%. In terms of equipment shipments, it is expected that China's VR AR equipment shipments will reach 25 million units in 2023, a year-on-year increase of 25%. Among them, VR equipment shipments will reach 20 million units, a year-on-year increase of 20%;AR equipment shipments will reach 5 million units, a year-on-year increase of 50%.
The development of VR and AR technology has not only brought new ways of perception and experience, but also given birth to many new industries and business models. For example, gaming, entertainment, education, medical care, and other fields are actively exploring the application of VR and AR technology. By applying these technologies to our daily lives, we can achieve more immersive experiences and more efficient ways of working.
In the gaming field, VR and AR technologies provide players with a more realistic gaming experience. With the headset, players can immerse themselves in the game and experience more realistic visuals, sounds, and haptic feedback. At the same time, AR technology can also integrate game elements into the real world, allowing players to interact with virtual characters in reality.
In the entertainment sector, VR and AR technologies provide audiences with a more immersive viewing experience. Through headsets or large projection screens, viewers can experience more realistic images, sounds, and scene design, as if they were in a movie or performance. This experience can not only enhance the audience's viewing experience, but also bring more commercial opportunities for producers and performers.
In the field of education, VR and AR technologies provide Xi learners with a more vivid Xi experience. Through headsets or mobile devices, Xi students can participate in the learning Xi process immersively, and feel a more realistic learning Xi scene and knowledge presentation. This kind of experience can not only improve the efficiency and Xi of learning Xi, but also enhance the interest and motivation of Xi learners in learning Xi and learning Xi.
In the medical field, VR and AR technology provide doctors with a more intuitive and accurate way to diagnose and improve. Through head-mounted devices or mobile devices, doctors can observe the patient's condition and process in person, and more accurately judge the condition and plan. At the same time, this technology can also provide doctors with more learning and Xi training opportunities to improve the level and effectiveness of medical care.
Virtual realityConcept of five main highly controlled potential stocks:
The main business of Kunlun Wanwei Company is comprehensive Internet value-added services. As a global Internet company, its main products are operated on the Internet, including the platform Kunlun**, Happy Tour, and the software portal brothersoftcom, mobile portal 1mobilecom and so on. Committed to becoming the world's leading social networking company. Since its establishment, the company has been based on the leading Internet business model in China and looking at the global market, gradually forming four business matrices: mobile game platform (gameark), leisure and entertainment social platform (leisure and entertainment entertainment), social platform (grindr) and investment, and driving each business segment to generate synergies through the construction of the group's big data system.
The second, Wangda Software Co., Ltd., is located in the field of large-scale enterprises, relying on the construction advantages of hundreds of millions of end-to-end systems, providing software customized development and operation-based technology development services for major industries such as operators and finance. At present, the company's main business involves large-scale operation, ultra-high-definition live on-demand, integrated platform, intelligent application, Internet of Things and other fields.
The third company, Hengxin Oriental is a company mainly engaged in digital cultural creativity, content production and technical services. The company's main products are LBE City New Entertainment, CG VR image content production, children's industry chain development and operation, Internet application products and services, mobile information product sales and services. The company is one of the leading enterprises in China's digital creative industry, and its CG and VR technology is leading in China and advanced in the world.
Fourth, Jingyeda The company's main business is to provide R&D, production, sales and service of industry informatization products and solutions for the fields of education informatization, urban rail transit security and smart city. The company's main products are solutions, product sales, and operation and maintenance services. In the field of virtual reality, the company hopes to create a vivid learning and Xi environment through holographic and virtual technology, and improve the attractiveness and effectiveness of experimental teaching projects. At the same time, we will deepen the connotation of disciplines and specialties, carry out the development of a new generation of virtual curriculum resource platforms, and the research and development and construction of virtual curriculum resource content, so as to output rich, diversified and leading teaching content for the development of high-quality education.
Fifth, Alto Electronics The company's main business adopts a sales model combining direct sales and channel sales, providing customers with professional and one-stop intelligent video solutions, including program design, product research and development, boutique manufacturing, software and content, engineering implementation and other comprehensive services. The company's main products are LED display systems, intelligent landscape lighting projects, intelligent integration and equipment of outlets. The company's holding subsidiary, Creality Digital Dimension, is committed to providing customers with related content products and services in XR virtual shooting, glasses-free 3D, digital virtual content, immersive space creative visual presentation and interactive applications.