According to overseas reports, Thailand's Minister of Commerce Phumtham Wechayachai said that it had been instructedThe intellectual property department has cracked down on the sale of counterfeit brand products through the ** trading platform.
Source: Bangkok Post
It was also mentioned in the report that the ** platform is very popular with small businesses, but there are many people who willUse the platform to sell goods that infringe on property rights, which is detrimental to Thailand's image.
It is worth noting that it was mentioned by name in the reportLazada, Shopee, and TikTok ShopThree platforms, these are the top three e-commerce platforms in Southeast Asia, and many cross-border sellers have stores on them.
According to the news content, the Thai department will sign a memorandum of understanding with 30 copyright owners and the three main ** trading platforms mentioned above to prevent piracy.
If any product is found to infringe intellectual property rights, the right holder can:Report it to the platformThe platform will remove the infringing products after verification. If the platform does not take action, the rights holder can also contact the local department for coordination.
It is reported that platforms such as Lazada and Shopee are already solving this problem, and the published data is that it has been resolved960 pcsThe list of related products has been suspended for the infringement of intellectual property rights of goods, including auto parts, shoes, clothing, cosmetics and toner cartridges.
In fact, the crackdown on intellectual property infringement is not limited to the field of cross-border e-commerce, the department is still tryingwithFacebook, Instagram and other social media platforms to coordinateFacebook is reportedly developing new tools to more effectively manage the issue of infringement.
If a business owner discovers any infringement of the copyright of a song or film, he or she can also report it to the department or the Ministry of Economy and Social Economy for legal action, and the court has the power to order the closure of the domain name or the entire domain name involved.
Source: Bangkok Post
This is not the first time that Thailand has rectified the compliance issues of ** sales products. Previously, the country's e-commerce and retail pioneers were also urging action to deal with the large number of cheap, low-quality products on the platform. However, they are also calling for a corporate tax on Chinese sellers.
This is not a country in Thailand that is worried about dealing with counterfeit and shoddy products on the ** platform. Vietnam** reported that84% of Vietnam** shoppers are concerned about product quality。Vietnam's Ministry of Industry and Trade also issued a warning, pointing out that TikTok has mishandled false advertising and counterfeit products.
It can be seen that the product management of the Southeast Asian ** platform will also be strict. Moreover, counterfeiting and shoddy products are rampant, which not only squeezes the living space of regular sellers, but also brings consumers a bad shopping experience, and damages the reputation of the platform, which is indeed not beneficial to long-term development.
It is understood that the Double 12 promotion in Southeast Asia will also be held this month. For cross-border people, Southeast Asia is one of the important overseas markets, and if you want to develop here in the long run, you need to do it in the next operationMore rigorous in the selection of productsto ensure that the selected products comply with local laws and regulations and intellectual property protection requirements.
From most of the cross-border borders.