Live streaming is a new type of marketing model that has emerged in recent years, and it is causing a business revolution.
In recent years, the "selling" model on the Internet has risen rapidly in China, and CCTV's "Scarab" is one of the most famous anchors. The following is an in-depth discussion of the experience of scarabs in the live broadcast, and the intent and proposition of this article are indicated.
Scarab is the host of CCTV and has many years of hosting experience and a deep understanding of the industry.
It is by virtue of such characteristics that Scarab embarked on the road of "live broadcast".
Scarab was not easy at the beginning, because she not only had to learn to operate a live broadcast, but also to understand the needs and consumption mentality of the market. However, relying on his rich experience as a host and a keen sense of business, Scarab gradually explored his own "live broadcast" model.
However, there are also quite a few problems with the current live broadcast.
While "live streaming" is prevalent, there are also some companies that maliciously set prices, thus affecting the reputation of consumers.
And as a woman, she will inevitably be suspected. There are also some people who feel that Scarab is selling things purely to make money, which leads many people to doubt her purpose.
When faced with such a dilemma, Scarab uses his own imagery to make up for his distrust in the hearts of the audience.
She showed her sincerity in the show, making everyone feel her rigor for her products and respect for customers.
After so much work, Scarab has established a more trustworthy trademark. In addition, there has been a subtle change in the audience's expectations of celebrities when it comes to advertising.
They are no longer just advertising, but to let celebrities understand the quality of products and the needs of customers.
This change has also brought more business opportunities to artists.
From the experience of Scarab, we can take certain inspirations from the celebrity effect and brand effect. First of all, in the process of transformation, we must be cautious and understand the requirements of the market and the audience.
Secondly, adhere to integrity and professionalism, for the establishment of their own brand has laid a solid foundation, and only in this way, can the enterprise achieve long-term development. We also give a few comments on this point.
First and foremost, it is important to maintain a good personal image and integrity. For celebrities, the quality of their personal image will determine the level of trust consumers have in their products.
Secondly, celebrities and brands should closely grasp the psychological expectations of the audience, and aim to meet the psychological expectations of the audience in order to win the favor of the audience. In the end, the voice of consumers and reasonable feedback are also the key to the development of live streaming, and only through active communication and listening with the audience can the quality of live streaming continue to improve.