On December 9th, the Trumpchi New Energy Night and E8 Delivery Party officially kicked off.
Through the interpretation of three chapters, the delivery party presents the thoughts and needs of different family members for family cars from the perspective of the hostess, the male host, and the elderly, and conveys the joy, warmth and happiness brought by Trumpchi E8 to the family. The hosts, Li Hao and Guo Xiaomin, from the perspective of a family full of love, truly conveyed the real feelings of family travel.
A well-known song "I Love My Home", let us recall familiar characters and familiar plots, this classic shows us the flavors of life, the ups and downs, but the most profound memory must be the happiness of the strong family. ”
For GAC Trumpchi, MPV is not only a popular market segment, but also the key to GAC Trumpchi's differentiated competitiveness.
Since its official debut in September, the Trumpchi E8 market has responded enthusiastically and the popularity has remained high. This new energy MPV has won the recognition of many professionals with its large flexible space, changeable seat combination and smooth and dexterous driving experience, and has also received extensive attention from family users. In October, Trumpchi New Energy E8 also won the title of "China's Top Ten Body" in 2023, proving Trumpchi's MPV's ultimate pursuit of safety performance.
As the leader of Chinese brand MPV, Trumpchi MPV has broken the monopoly of joint venture brands in this market segment with excellent technology, quality and rich product lineup, and has gained the trust and choice of more than 500,000 car owners in just a few years. It is unrivaled in the MPV market. GAC Trumpchi, known as the "MPV expert who understands Chinese best", not only creates a Chinese luxury MPV that can compete with joint venture brands with its excellent product strength, but also shows consumers its determination that Chinese brands can also create Chinese luxury MPVs that meet the needs of Chinese consumers.
Compared with MPVs, new energy does not seem to be a strong area for GAC Trumpchi. Some people say that in the face of the tide of new energy transformation, GAC Trumpchi is a little "anxious".
It is true that if "pure electric" is used as the standard for judging new energy, GAC Trumpchi does not have pure electric models at present, but this does not mean that GAC Trumpchi does not have relevant technical capabilities. In fact, Trumpchi began to lay out new energy very early, and it can even be said that it is the earliest independent brand in China to carry out the layout. As early as 2015, Trumpchi launched China's first B-class extended-range new energy product, GA5 REV, which was fully affirmed by the marketAt the 2015 Guangzhou Auto Show Trumpchi new energy booth, GAC Trumpchi released the pure electric model Trumpchi GS4 EV and plug-in hybrid model GA3S PHEV.
Around 2018, the four joint venture brands of GAC Honda, GAC Toyota, GAC Mitsubishi and GAC FCA launched four different new energy models based on the GAC Trumpchi GS4 pure electric and plug-in hybrid models - which demonstrates the recognition of GAC Trumpchi's new energy strength by the four major international manufacturers.
After GAC New Energy turned around and became independent of the pure electric Aion brand, GAC Trumpchi determined the new energy strategy with hybrid as the main development direction. In 2021, GAC Trumpchi proposed the "XEV+ICV" dual-core drive strategy, and in 2022, it released Julang Hybrid, China's strongest hybrid technology platform, and won the sales championship of Chinese brand oil hybrid (HEV) that year.
In fact, GAC Trumpchi is neither in a hurry nor in a hurry.
Urgency is the rhythm of GAC Trumpchi's actions after determining strategy and tactics. This "urgency" is the "urgency" of rapidity. When the new energy MPV is exploding, Trumpchi decisively starts the road of new energy transformation from MPV - new energy + MPV, which is the focus of Trumpchi to launch a new wave of reform and innovation.
At present, the new energy MPV market is rising rapidly, and car companies are piling up to "bet" on the layout of the new energy MPV market. In this market segment, in addition to GAC Trumpchi E9 and E8, products such as VOYAH Dreamer, Denza D9, and ZEEKR 009 have joined the battle, while models such as Xpeng X9, Ideal Mega and even Volvo EM90 are also eyeing the market cake. In order to successfully break through in the increasingly competitive market, Trumpchi must have its own excellence.
Fortunately, the Trumpchi E8 is indeed not an idle generation, it has the advantages of i-GTEC Adigo intelligent driving interconnection ecosystem, i-GTEC Drive Quark Zhiqiang three electrics, i-GTEC Chassis Juxing intelligent control chassis and other advantages, and has excellent performance in intelligence, electrification, driving control, space comfort, etc. Among them, the i-GTEC Drive Quark Zhiqiang three electric equipped with 20L plug-in hybrid engine with thermal efficiency up to 421%, and the first planetary gear series and parallel two-speed DHT, which can achieve multi-gear multi-mode drive and large torque output, and the maximum transmission efficiency of WLTC hybrid reaches 975%。Relying on such an excellent three-electric, Trumpchi New Energy E8 can be electric and oil, with a pure electric range of 150km and a comprehensive range of 1200km.
In terms of safety, which MPV users pay special attention to, Trumpchi E8 is equipped with a magazine battery that is higher than the international battery safety standard, with a unique five-layer protection design, steel needle puncture is not **no**, can withstand the extrusion of 23 tons of heavy objects, and has no open flame for 24-hour thermal failure. At the same time, the Trumpchi E8 uses 75% high-strength steel to account for the body skeleton, and the roof pressure resistance is up to 9 tons, and it has 29m of the strongest side curtain in its class and 6 airbags are standard on all models.
Intelligence is a new hot spot in the development of MPV, Trumpchi E8 is based on the X-Soul Xingling electronic and electrical architecture and the empowerment of the I-GTEC ADIGO intelligent driving interconnection ecosystem, with ADIGO PILOT intelligent driving and ADIGO SPACE intelligent cockpit, which can achieve L2 level intelligent driving assistance.
What makes GAC Trumpchi not anxious is the strong R&D strength of this old car company, as well as the strategic determination to deal with the new energy transformation born from it. If you have a move in your hand, you will naturally not be "in a hurry" - GAC Trumpchi is not in a hurry, and will never lose its own sense of proportion because of the actions of competitors, and give up the strategic philosophy of adhering to long-termism.
At this year's Shanghai Auto Show, GAC Trumpchi announced its entry into the "XEV+ICV" dual-core strategy 20 era, accelerate the transformation to a technology company. Subsequently, GAC Trumpchi launched three new energy vehicles in a row, in addition to the delivery of the Trumpchi E8, the car length is 5The 2-meter new energy flagship MPV Trumpchi E9 and the full-size travel SUV Trumpchi ES9 also have strong competitiveness in their respective market segments.
From the Great Hall of the People, to the 100-megawatt solar thermal power station, to the Bund in Shanghai, Trumpchi has given the Trumpchi e-series a "new" starting from the "new" with different landmarks that symbolize the new era, new technology and new vitality, and fully meet the beautiful vision of consumers' yearning for a new energy life. From products to marketing, Trumpchi uses actual actions to show that it has the strength and confidence to do new energy, and is full of confidence in the future.
According to the latest official data, the cumulative sales of GAC Trumpchi from January to November this year have exceeded 370,000 units, a year-on-year increase of 144%, which has exceeded last year's annual sales in advance, and the company expects this year's sales to exceed 400,000. Especially in the field of MPV, from January to November this year, the cumulative sales of the Trumpchi MPV family have approached 150,000 units, and the sales volume has exceeded 10,000 units for 10 consecutive months.
Standing at the peak of the unprecedentedly high market share of its own brand, what Trumpchi has to do is no longer just to prove that its own brand can build MPV and new energy, but also to maintain this "upward" trend. Take the Trumpchi new energy e8 delivery party on the evening of December 9th, in the eyes of many people, it is a purposeful and targeted press conference - this is a grand gathering with users as the absolute protagonists, celebrity couples hosting, user experience officer recommendation, wonderful sitcom interpretation, all only to meet the needs of users, can be said to hit the hearts of the audience.
In addition to providing users with better new energy products and technologies, in response to the attributes of new energy models and user needs, GAC Trumpchi has also carried out a comprehensive innovation in terms of service, opening a new energy experience model - by building a new energy experience center with direct connection and direct service, direct sales and direct sales, GAC Trumpchi has built a unique "golden triangle" communication closed loop of factory-store-customer communication in the industry, so as to create a user home for consumers that integrates the four functions of display, experience, order and delivery, so that consumers' car purchase process is more transparent and convenient. At present, Trumpchi New Energy Experience Center is in operation all over the country, and it is expected that the construction of 200 new energy experience centers will be completed in 2023.
The world's first ammonia engine for passenger cars.
GAC Trumpchi, who is well versed in the market, has also laid out a diversified new energy route, while maintaining the advanced nature of three-electric technology, it also takes the lead in the layout of hydrogen energy system and ammonia energy system to ensure that the future development still has a trick in hand - in the middle of this year, Trumpchi announced that it would cooperate with the world's automobile giant Toyota to jointly develop an internal combustion engine based on "liquid ammonia". This is a groundbreaking new technological solution, 2The 0-litre ammonia energy has a maximum power of 161 hp and CO2 emissions are reduced by a full 90% compared to conventional gasoline engines. At present, the Trumpchi hydrogen energy test vehicle is carrying out road tests, and the ammonia energy engine is also officially unveiled.
From the first MPV to break the monopoly of the joint venture, Trumpchi has rapidly built the most complete MPV model matrix on the market, covering from entry to high-end, from comfort to luxury, from fuel to new energy, fully meeting the rigid needs of high-quality family, high-end business and high-end new energy MPV vehicles. From the launch of the Guangzhou Auto Show to the delivery on December 9, the Trumpchi E8 only took three weeks. Such a rapid delivery speed reflects GAC Trumpchi's ambition to continue to impact the market and increase sales.
With a clear and ambitious strategic plan, as well as actual products that can be touched, and supporting marketing and channel construction, GAC Trumpchi has completed the first step of turning the "new" game of chess with a starting hand of planning and then acting. Today, the "not in a hurry" GAC Trumpchi has become increasingly stable in the high-end MPV market, and has taken firm steps towards the future with new energy as the entry point.