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Author: Wu Yuqian Editor: Chao Ying Drafting: Anan.
Transform into a "mad suit".of it
In the cold winter, the cold snow is proud of the snow, and this winter's cold-proof clothing is a down jacket that stands out?Recently, a group of college students wrapped in military coats have attracted countless attention on the northern campus. Fu Rongrong couldn't help but laugh when he saw this scene for the first time, but he also had a lot of thoughts. Compared with the trendy down jackets that cost thousands of yuan or even 10,000 yuan, some consumers favor "earthy" clothing such as military coats and flower cotton jackets that are close to the people and have the same excellent cold-proof effect. Under the hot search, even foreigners began to wear military coats and walk the catwalk on the streets, and the magic of "rushing crazy" can be seen.
In Fu Rongrong's view, the subtext behind the popularity of military coats is actually cost-effective. In the face of the down jacket category, which is higher than one year a year, the demand for flat products is naturally increasing. "It's not that you can't afford down jackets, but military coats are more cost-effective" has been recognized by many netizens, and not only is the rational consumption concept of Chinese people, but Fu Rongrong has also received the same response from many friends in the cross-border e-commerce circle. The impact of the epidemic in recent years has caused the wallets of global consumers to shrink generally, and it is not uncommon to look for more cost-effective replacement products among overseas consumer groups.
As far as Fu Rongrong knows, there is no shortage of cases of overseas e-commerce products soaring. CRZ Yoga's leggings priced at $32 sold more than 88,000 on Amazon with about one-third of Lululemon's **Zara, which has become one of the fast fashion giants, also started out with a flat style for luxury brandsPinduoduo and its cross-border brand temu rely on the keyword of low price, through a large number of high-quality and inexpensive replacement white label styles, accurately grasp a large number of domestic and foreign fans. All kinds of signs show that when consumers are no longer willful "chopping hands", when the bells and whistles lose power, when reason begins to take over the wallet, practicality and cost-effectiveness are the inextinguishable truths of paying money. As China has spent the most deserted "Double Eleven" in history, the overseas "Black Friday Network One" has sent away the most volatile batch of sellers in history, and cross-border e-commerce has ushered in various categories of "military coats", and it seems that only a matter of time remains.