According to reports by Sina Technology and other financial **, Xinxuan Group announced a decision on the company's top personnel changes on December 9. The group has officially appointed Song Tieniu (also known as Blue Mountain) as the new chief executive officer (CEO) to succeed Guan Qian. This is intended to further consolidate resources and improve the efficiency and quality of business operations. Guan Qian previously announced her withdrawal from the network on October 30, triggering speculation about her possible resignation. Although she had denied leaving Xin Xuan in the comment section, the ** was later deleted. On December 8, she changed her personal information on her Kuaishou account, hinting at a possible career change.
Blue Mountain is not an externally hired professional manager, but one of the co-founders of Xinxuan. He is considered a low-key and powerful partner within the Xinxuan Group. When Simba established the company, a partnership system was adopted, of which Blue Mountain (Song Tieniu) was one of the members of "F4". Previously, he was responsible for corporate image, publicity and co-investment in some projects, and was the founder of a skincare brand.
In addition, before joining Xinxuan Group, Guan Qian held key positions in Alibaba, LeTV, Tencent and other companies. As for Xinxuan Group, as an emerging digital new retail enterprise, its business focus includes multiple fields such as chain management, celebrity incubation, digital e-commerce and vocational education.
The high-level personnel changes of Xinxuan Group may indicate a strategic adjustment in the market. Blue Mountain's appointment may bring with it a new management style and business direction, but it may also affect the company's internal culture and market positioning. This change is undoubtedly an important event for observers and investors who are concerned about the digital new retail field.