Rhino Entertainment Original
Text: Xiaofu, Editor: Pu Fang
In mid-December, the Chinese New Year film market finally became lively.
We have found that the recent market environment has quietly shown a divergence. On the one hand, there is the resurgence of the live-action market, and word-of-mouth movies of various sizes and types have been released one after another, competing for the audience's attention;On the other hand, the animated film market continues to be cold.
Since entering the Lunar New Year, there are only "Star Wish" and "Crayon Xiaoxin: New Dimension!"."Super Power Armageddon" and "Detective Conan: The Fish Shadow of Black Iron" and several other imported animations are in charge, and the domestic animations of "home combat" are fully suspended. This lack of domestic animated films will continue until the end of the year.
At this time, a fantasy comedy animated film "Heavenly Mission", which will be released on January 6, has attracted our attention. In Rhino Jun's view, this film may be the key to breaking the existing deadlock.
"Team up with three people" and work together to break the game
This is a matter of great importance to the survival of mankind. ”
In the trailer of the "Living Treasure Team" version released a few days ago, we finally learned about the opportunity for the three protagonists of "Heavenly Responsibility" to team up.
The human survival home was destroyed, the innocent villagers were abducted by the "Ruibo people", and the monkey who fell from the sky had no time to return from the "Chosen Son" training school full of Lan Xiang's vision, so he was forced to become a savior, and went on the road with his companion Pu Lao and the human girl Nuwa.
The interesting combination of one person, one dragon, and one monkey to save the world, and the mechanical city full of steam cyber style, on such a story stage, people can't help but wonder what kind of encounter the three will have along the way.
A well-known story of "saving grandpa" has a new interpretation in the overhead world.
In the "Amateur Squad" version of the poster released at the same time, the concept of a three-person squad has been further strengthened.
In the three posters released this time, the three main scenes of the human world, the alien space and the mechanical city in the film are shown.
In front of the ruins, the three protagonists who have firm eyes and fight side by side are full of energy;
The patriarch of the ** field in the different dimension is full of unknowns with his own sense of joy and the top human students;
There is also Tie Hanhan, a senior worker of Ruibo who appeared in the mechanical city, and the "Ruibo people" pretended to be the two protagonists, will it bring an exciting battle?
Three story stages with different styles, with the main characters with different painting styles, make people brain-opening.
The trio teaming up is both a storyline and a twentieth theme of the film.
In film creation, growth is a timeless film proposition, and it is also the core of the story of "Heavenly Mission".
In this journey, three ordinary people who are not familiar with each other have dragged each other back to become trusted partners of each other, from stumbling and living peacefully to solving difficulties together, showing the strength of friendship in three directions. Through this opportunity, they realized the meaning of teamwork and the importance of responsibility, and finally completed a self-growth and transformation.
In our opinion, this is exactly the valuable educational significance that a domestic animated film should have.
Joy collides, happy New Year's Eve
Of course, as a fantasy comedy animated film, behind the ups and downs of the story of "Heavenly Responsibility", there is a relaxed and cheerful background that cannot be ignored.
In this brain-opening story, we can appreciate the style of three worlds in one breath. The paradise inhabited by humans, the alien space inhabited by immortals, and the mechanical city built by the mechanical armor "Ruibo people", never imagined that one day we would see that oriental fantasy and cyberpunk can be perfectly "reconciled" in one work.
Dragons, monkeys, and immortals that once appeared in mythology have been transformed into new identities, and they can compete with the modern mechanical AI on the same stage. When various stylistic elements collide with each other in the same story, bursting out with countless visual spectacles, the coolness of an adventure story and the joyful atmosphere of comedy animation are also revealed.
And in this novel story, the three protagonists have become the source of happiness for the whole film.
Unlike many characters who are tasked with saving the world, the three protagonists in "Heavenly Mission" all have strong little character attributes.
"Sora" was originally an ordinary monkey, but by mistake he obtained the golden hoop that changed his fate, and stepped into another dimension to learn art;And Xiaolong Pujiao, who is an apprentice of the martial saint Daewoo, is obviously a dragon clan, but he seems weak, and he is forced to partner with the monkey;There is also the only human girl in the protagonist team, Nowa, who can be said to be the only character in the team who holds the script of the main drama, and she embarks on the road to save her people without hesitation, but the future is uncertain.
They come from different backgrounds, have different purposes for starting their journeys, and there is a huge contrast in the personalities of the characters, and the friction caused by this contrast has created a lot of sparks of humor.
The most eye-catching dragon monkey cp in the film is like a "plastic brother" who was forced to be ** together. The two gags all the way, digging holes with each other, and have no tacit understanding, and the cute character modeling with the funny plot has become the main joy of the film. The fact that these three living treasure characters take on the responsibility of saving the world and complete the mission with an unplanned plan also brings an interesting sense of contrast.
Extending beyond the content, the joyful temperament of "Heavenly Responsibility" can also become a bonus to the film. The January 6 schedule selected by the film follows the footsteps of the New Year's Day file, and with the relaxed and joyful atmosphere of the film and the reunion viewing atmosphere of the New Year's Day file, it can also bring help to the film at the schedule level and start the new year in happiness.
See the dragon in the Year of the Dragon and brave the New Year
It is undeniable that until 2023, high-quality domestic animated films will always be a scarce product in the Chinese film market.
Since the end of the National Day file, domestic animated films have fallen into a long window period, whether it is the New Year file or the New Year's Day file, it is difficult to reverse this scarcity from the root. As one of the few domestic animated films that will be released in the near future, the arrival of "Heavenly Responsibility" will undoubtedly fill this part of the market vacancy.
On the one hand, the film's fantasy comedy positioning and warm and positive story core are universal for most audiences, suitable for audiences of all ages, and it is a long-lost family animation in the marketOn the other hand, after entering January next year, as students across the country enter the winter vacation stage one after another, the film is also expected to reach more potential target audiences and attract more family audiences into the theater.
Considering that the number of films scheduled before the Spring Festival next year is small, and the market environment is relaxed, there are still many opportunities left for "Heavenly Mission".
For Chinese audiences who love to ask for a "good omen", the story of the "dragon" of "Heavenly Responsibility" originally represented a beautiful meaning as they were about to enter the Year of the Dragon in the lunar calendar.
No, the protagonists of the action faction have already embarked on the journey in advance - the front foot of Kong and Pu Prison is still meeting famous teachers in Shaolin Temple, learning kung fu, and praying together, and the back foot has gone to many cities across the country to hold a "transfer and blessing" theme parade, with a 3D large screen airborne in Chengdu to interact with the audience offline in advance.
Feel the auspicious meaning offline, the theater reaps the best joy, and such a rich viewing experience is really rare in the market. See the dragon in the Year of the Dragon, everything is just right. Let's go into the cinema and use this "Heavenly Mission" to start the exciting 2024 together!