Deng Lun, who used to be beautiful, was fined 1 for tax evasion0.6 billion yuan, the brands it endorses have stood up and declared, some choose to decisively terminate the cooperation, and some are still waiting. What kind of far-reaching impact will this celebrity and brand turmoil have on the entertainment industry and commercial advertising?
In this turmoil, the performance of various brands is also different. Yunmi Electric quickly terminated its endorsement cooperation with Deng Lun, showing a keen ability to respond to crises, while Junlebao fell into a double dilemma, first Ahn Hyun-so's problem, and now Deng Lun's tax problem, which made the brand image worse. Whether it is the poor operation of the brand, or the crisis caused by the individual problems of the spokesperson, makes people think deeply.
Of particular interest is Gucci's performance. Whether Gucci, endorsed by Xiao Zhan, has been replaced because of the turmoil, which has become the focus of attention. At the same time, the tearing between Xiao Zhan's fans and Deng Lun's fans also set off a small storm on social **, and the brand endorsement storm is not only a commercial issue, but also a collision between the entertainment industry and fan culture.
And this series of turmoil has also made people question the business model of celebrity endorsements. In business cooperation, are the stars in the entertainment industry the first spokesperson with traffic, or a time bomb with constant risks?Does the brand need to re-examine the risk control of the endorsement contract to avoid irreversible damage to the brand image caused by the individual behavior of celebrities?
From Wu Moufan to Deng Lun, and then to other celebrities, endorsement contracts are becoming more and more risky, and brands are gradually giving up long-term cooperation and choosing quarterly contracts instead. However, the entertainment industry is changing rapidly, and the risk of artists is no longer limited to being outdated, but more likely to be a temporary illegal problem. How can brands be comfortable with risks while maintaining business cooperation?
The entertainment industry is changing, and the partnership between brands and celebrities is also facing new challenges in this turmoil. As this incident deepens, we may be able to see more new attempts by brands in risk prevention and public relations strategies. What impact will this turmoil have on the entertainment industry and commercial advertising, and how will brands deal with future risks and challenges?All of this will be the focus of our close attention.