At the nearly 3-hour press conference, Lei Jun elaborated on the advantages of Xiaomi's five core technologies - electric drive, battery, large die-casting, intelligent driving and intelligent cockpit. He said, "We have set the flag for the Modena platform architecture of Xiaomi Automobile, that is, to achieve 100 'in the performance parameters of the platform'.
1. Only. First, the most'. ”
Xiaomi Su7 will become the most important foundation product in the history of Xiaomi automobile development. Lei Jun said bluntly, "What we want to build is not a mediocre car, we want to build a dream car comparable to Porsche and Tesla." ”
Lei Jun also said ambitiously, "Xiaomi decided to invest tenfold, start from the underlying core technology, seriously build a good car, and through 15 to 20 years of hard work, become the world's top five car manufacturers, and strive for China's comprehensive rise." ”
At a technology conference of "only technology, not products", Lei Jun, founder, chairman and CEO of Xiaomi Group, still "couldn't help but "pre-release" the first product of Xiaomi Auto - Xiaomi Su7. At the scene, Lei Jun also boasted of his ambition, "Through 15 to 20 years of hard work, we will become the world's top five automobile manufacturers." ”
Specifically, on December 28th, Xiaomi Group held a Xiaomi automotive technology conference in Beijing as scheduled, before the release began, "rice fans" from all over the country gathered here early, and the huge user base is undoubtedly one of the biggest advantages of Xiaomi cars. Previously, I am afraid that almost no auto company could sit on such a wide fan base before the launch of the product, which also paved the way for the hot sales of its new car after it was launched.
However, the interlacing is like a mountain, and the fan base alone obviously cannot support Xiaomi Auto's ambition to enter the top five in the world. Judging from the data of 2022, even though most of the world's leading car companies have experienced a decline in sales, the global sales of the fifth-ranked Stellanntis Group still reached 6.34 million units, which is still too far away for Xiaomi Auto, which has only been born for more than 1,000 days and has not yet launched a product.
So how will Xiaomi cars respond?First of all, Lei Jun has a sense of awe for the automobile industry, he said, the automotive industry has been more than 100 years, there is no shortcut to the century-old track, "Xiaomi decided to invest tenfold, starting from the underlying core technology, seriously build a good car." On the eve of the press conference, Lei Jun paid tribute to BYD (002594), Weilai, Xiaopeng Motors, Li Auto, and Huawei through Weibo and outdoor advertising. Lei Jun also said, "To build a car, you have to love the car and understand the car, if you don't understand, it is impossible to make a good car." I've driven more than 150 cars these days. ”
At the same time, the arrival of Xiaomi cars will also truly close the ecological ring of Xiaomi's "people, cars, and homes". Lei Jun also said, "Xiaomi car is a major leap for Xiaomi, a leap from mobile phones, AIoT to automobiles, a leap for long-term investment and deep cultivation of the underlying core technology, a leap for Xiaomi's modern industrial intelligent manufacturing capabilities to come of age, and a key leap for the complete closed-loop of "people, cars and homes". Xiaomi car is a new beginning for Xiaomi Group. I believe that one day, there will be Xiaomi cars galloping on every road in the world. ”
And Xiaomi Auto's "tenfold investment" in research and development will become the core competitiveness of its brand and products. At present, Xiaomi Auto has invested more than 10 billion yuan in R&D in the first phase, and its R&D team has more than 3,400 engineers, including thousands of top technical experts at home and abroad in key fields. At the nearly 3-hour press conference, Lei Jun also elaborated on the advantages of Xiaomi's five core technologies - electric drive, battery, large die-casting, intelligent driving and intelligent cockpit, which caused bursts of cheers from the "rice fans" on the scene. If you are too professional and can't fully understand, you only need to remember Lei Jun's words, "We have set a flag for the Modena platform architecture of Xiaomi Automobile, that is, the platform performance parameters must reach 100 items."
1. Only. First, the most'. ”
Specifically, in the field of industrial hard technology, Xiaomi has a leading and complete automotive intelligent manufacturing strength. For example, Xiaomi's self-developed and produced super motor HyperEngine V8S, with a speed of 27,200rpm, is the world's first mass production motor speed, refreshing the global motor speed ceiling, and the pre-researched next-generation Xiaomi super motor, innovative laser winding rotor technology, has successfully exceeded 35,000rpm in the laboratoryXiaomi has developed its own CTB integrated battery technology, and the world's first inverted cell technology, achieving the world's highest CTB battery 778% battery integration efficiency, in order to ensure battery performance and quality from the source, Xiaomi even built its own battery pack factory.
In addition, Xiaomi has developed its own "9100T Super Large Die-Casting Cluster" and self-developed die-casting alloy material "Titan Alloy", which has become the only one in the world.
2. The only domestic automobile manufacturer that has developed both large die-casting and die-casting materials. At present, the industry is rolling up the clamping force tonnage of die casting, and Xiaomi is firmly on the road of full-stack self-development, from self-developed materials, equipment cluster systems, to finished castings, Xiaomi has completed the full-stack self-research of almost all links in the large die-casting industry chain.
For example, based on Xiaomi Surging OS, Xiaomi's intelligent cockpit has realized the reconstruction of the bottom layer, the evolution of the car, and the creation of an advanced intelligent mobile spaceIn the field of intelligent driving, Xiaomi has launched three key technologies in the industry, including adaptive zoom BEV technology, road large model, and super-resolution occupancy network technology, and Xiaomi intelligent autonomous driving, which has top-level configuration and full-stack self-development, will be among the first echelon of the industry in 2024.
In addition, the comprehensive empowerment of AI has also become a new highlight of Xiaomi's car integration of cutting-edge technologies and hard-core innovation breakthroughs. For example, in addition to the industry's first road model, Xiaomi has also developed the world's first mass-produced "end-to-end perception decision-making model" for the valet parking scene of intelligent driving, which can observe and dynamically adjust ultra-difficult parking spaces such as parking in mechanical storage spaces in real timeFor another example, in the process of developing Xiaomi Titan Alloy, Xiaomi also developed its own multi-material performance A** system, and selected the optimal alloy formula that takes into account strength, toughness and stability from 10.16 million formulas.
And the first work of Xiaomi Automobile, which can't wait to be "pre-released", Xiaomi Su7, will also become the most important foundation product in the history of Xiaomi Automobile's development. Lei Jun said bluntly, "What we want to build is not a mediocre car, we want to build a dream car comparable to Porsche and Tesla." In his opinion, at present, the new mission of the first is to create an "advanced mobile intelligent space", which is also the starting point of Xiaomi's car manufacturing. Therefore, from the beginning of research and development to the successful mass production, Xiaomi Su7 has completely poured into Xiaomi's car-making concept: scientific and technological ecology, advanced mobile intelligent space.
Focusing on Xiaomi SU7, in terms of technology and driving experience, it relies on a series of hard-core technological innovations such as self-developed super motor Hyperengine, CTB integrated battery technology, and body structure born from 9100T super die-casting technology, with zero hundred acceleration as low as 2In 78 seconds, the top speed reached 265 km/h. It is also an all-rounder suitable for multi-scenarios, with full-stack self-developed intelligent chassis control algorithms, with two major capabilities: full-dimensional intelligent perception and global collaborative control, which can realize millisecond-level full-scene adaptive dynamic chassis control.
In terms of the advanced experience of mobile intelligent space, the five major features of Xiaomi surging OS are fully on the car and evolve for the car, and the interactive experience of Xiaomi smart cockpit is the same as that of mobile phones and tablets, and you can quickly get started without learning. What's more, Xiaomi Su7 has achieved three major ecological empowerment, integrating Xiaomi application ecology, hardware ecology and Xiaomi Cariot ecology open to third parties, bringing an unprecedented intelligent space experience.
For such a product that has poured Xiaomi's hard work, Lei Jun also said in a joking tone, "9Don't talk about 90,000 yuan, 14Don't think about 990,000 yuan. He also kept emphasizing, "Xiaomi SU7 is indeed a bit expensive, but please believe that what we do is reasonable and expensive, and the experience will definitely exceed everyone's expectations." "In a few months, let's look forward to whether the price of Xiaomi SU7 will be acceptable to consumers when it is officially launched, and what its market appearance will be. (* Photo: China Economic Net reporter Guo Yue).
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