Now, the curse of "no more than three generations of wealth" has also been verified by the old godmother who single-handedly founded the "Spicy Empire".
Tao Huabi's two sons are more "outrageous" than the other, the eldest son lost all his family's property, and the younger son personally destroyed the golden signboard founded by his mother for 27 years.
This forced her to replay the role of "Pepper Queen" and take over the Lao Gan Ma brand again.
So, will the aged Tao Huabi be able to turn the situation around and save her "Spicy Empire"?What will be the future of the old godmother?
Guizhou is famous for two high-profile products, one is "Moutai" and the other is "Lao Gan Ma Chili Sauce".
Back then, Tao Huabi, the founder of Lao Gan Ma, was just a little-known person, struggling to support her life with her husband and two children.
Back then, Tao Huabi, the founder of Lao Gan Ma, was just a little-known person, struggling to support her life with her husband and two children.
However, when Tao Huabi was 26 years old, her husband died of illness, leaving her alone to take care of her two sons.
In order to give her children a better future, she wakes up early and goes out to sell rice tofu every day, hoping to earn enough money for her children to go to school.
Tao Huabi sets up her stall near a school every day, and students come to buy her rice tofu to eat after school. One of the "bad students" caught Tao Huabi's special attention.
He didn't wait until school to come here to eat, but skipped class to eat during his classmates' classes;And every time he came, Tao Huabi could find the dust on his body, and at a glance, he knew that he had just fought.
At that time, Tao Huabi had two children in the family, and out of her mother's sympathy, she often advised the "bad boy" to study hard, but the child always turned a deaf ear to Tao Huabi's words.
However, after Tao Huabi accidentally learned about the tragic experience of the "bad boy", she realized that he was a child from a single-parent family, and he only did it so that his classmates would not bully him.
Knowing these circumstances, Tao Huabi made up her mind to take action.
When the child came to dine again, Tao Huabi said to him in a heavy tone: "If you want to eat in the future, come to me, I won't charge you money, you can treat me as your godmother." ”
I was very moved to hear this "bad boy", so every time I came to dinner, I happily called Tao Huabi "godmother", and the students around me also began to call Tao Huabi "old godmother" after hearing it.
Initially, Tao Huabi set up a stall near the school to sell rice tofu, but in order to satisfy the tastes of her students, she also began to introduce a variety of fast food.
Surprisingly, however, Tao Huabi's cooking was not well received by the students, and on the contrary, her casually stir-fried chili sauce was widely acclaimed.
At this moment, Tao Bihua didn't realize how charming her chili sauce was, but she just felt that the chili sauce was consumed a little quickly.
Tao Huabi was unwell one day, so she didn't get up early to make chili sauce, but when she was open, many customers turned around and left when they saw that there was no chili sauce, unwilling to eat.
She didn't realize until now that the reason for her thriving business was the seemingly inconspicuous bottle of chili sauce.
When Tao Bihua saw that the surrounding shops were doing brisk business because of her chili sauce, she immediately decided to transform her restaurant into a food store specializing in selling her chili oil.
Tao Huabi's chili oil business is becoming more and more prosperous, and the supply exceeds demand every day. Therefore, in order to let more people taste their own chili oil, Tao Huabi decided to open a factory and concentrate on building his own "spicy empire".
In 1996, it marked the official opening of the Tao Hua Bi pepper factory. In order to promote his own chili sauce, Tao Huabi printed his own ** on the product packaging, and determined the title of "Lao Gan Ma" as the brand name.
Lao Gan Ma's factory did not have the funds to hire workers at that time, so Tao Huabi took matters into her own hands, and she was personally responsible for chopping and bottling the chili peppers.
Because Tao Huabi has the spirit of leading by example, his employees are also working hard. It can be seen that Lao Gan Ma's reputation is growing, and in just one year, the number of employees in the factory has grown to more than 200 people.
"Lao Gan Ma" was established less than 2 years ago, so that in 1998 it achieved an operating income of 50 million yuan, and in 1999, it directly exceeded 100 million yuan.
Today, the operating income of "Lao Gan Ma" has exceeded 5 billion, but it suffered two blows in its heyday, making "Lao Gan Ma" instantly become the focus of attention.
After Tao Huabi developed the "old godmother" from a small workshop to a large company, she specially hired personnel to establish a set of systems to gradually standardize and orderly all the company's operations.
Tao Huabi decided to retire behind the scenes after the company was stabilized, and handed over everything in the company to his two sons.
Tao Huabi divided the company's shares equally among his two sons, letting the eldest son take charge of the marketing side and the younger son in charge of production, and he began his retirement.
Li Guishan is Tao Huabi's eldest son, who has developed behind the scenes in obscurity. However, he was suddenly able to take control of the direction of the company, a dramatic change that made him feel very proud and fueled his ambitions.
Li Guishan is not satisfied with inheriting the industry left by his mother, he is bent on pursuing greater development space, but he lacks his mother's steadfastness, and always fantasizes about getting rich overnight.
Li Guishan ignored the advice around him and recklessly invested in a series of failed projects, resulting in heavy losses for the company. Perhaps out of concern for his mother, he finally decided to take a desperate gamble and put all his money into real estate projects.
However, because Li Guishan did not have the same business acumen as his mother, he not only knew nothing about the real estate industry, but would also listen to other people's opinions and modify the design drawings at will.
After Li Guishan's intervention, the real estate project was unsurprisingly suspended.
Over the years, Li Guishan has been losing money almost every year in real estate projects, and those projects that have been suspended have all become unfinished buildings. Many partners have come to the door one after another, demanding that Li Guishan bear the cost of compensation.
It is reported that with this real estate project alone, the "old godmother" suffered a loss of more than 9 billion yuan. Many netizens angrily accused him of being a "loser" on the Internet.
Li Guishan's behavior caused the reputation of the "Lao Gan Ma" brand to be damaged, and Tao Huabi had to speak out on **, emphasizing that this matter has nothing to do with the Lao Gan Ma company, and hoping that the public will still trust the Lao Gan Ma.
However, not long after Tao Huabi spoke for the "old godmother", the house leak happened to rain overnight, and the behavior of the youngest son once again pushed the old godmother to the forefront.
Li Miaoxing is Tao Huabi's youngest son, and when the company shares were allocated, Tao Huabi allocated most of the shares to him, which shows Tao Huabi's deep affection for him.
Lee Miaoxing's abilities are indeed outstanding over his older brother, he is very focused on his work and has a talent for business.
Until Li Miaoxing really started to run the "old godmother", she did not adhere to her mother's concept of honest management, but chose to save costs and changed the traditional formula of the old godmother.
Lao Gan Ma has always used Guizhou chili peppers, because the climate there is very suitable for pepper growth, so the peppers have a natural aroma, the only drawback is the high cost.
For this reason, Li Miaoxing decided to use Henan peppers instead of the previous recipe, although Henan peppers are also good, but they have never been able to compare with the aroma of Guizhou peppers.
It is precisely because of Li Miaoxing's decision that consumers feel a noticeable difference as soon as they taste it, and many loyal buyers choose not to buy again.
In less than a year, the reputation of the old godmother showed a sharp trend, and in 2014 in just one year, the operating income of the old godmother decreased by 2 billion yuan.
After learning the news, Tao Huabi also felt very regretful, and she hoped that her employees would be more diligent and studious. The company is facing more and more problems that could have an impact on her life after retirement if she doesn't step in to address them herself.
Therefore, Tao Bihua decided to get back to work. As soon as she returned to the company, she immediately restored the recipe to its previous appearance and replaced all the raw materials with Guizhou chili peppers.
At the same time, she also took the initiative to admit her mistakes on social platforms, hoping to get everyone's forgiveness.
After a series of measures by Tao Huabi,"Old godmother"The situation gradually improved, until its turnover soared directly to more than 5 billion yuan in 2019.
In general, Tao Bihua is the soul of Lao Gan Ma Sauce, and she takes this brand as seriously as her own children. Even for ordinary employees working in factories, Tao Bihua is willing to help them in any way she can.
With this concept, Tao Huabi has succeeded in uniting the whole factory, as the saying goes: "Whoever wins the hearts and minds of the people wins the world", so that the factory can be successfully successful.
Mr. Lee's actions show that he adopted a mechanized management style and did not show any "compassion" for his employees, which led to no one being willing to support him afterwards.
However, when Tao Huabi took office, a large number of employees expressed their willingness to face difficulties with the company.
This shows the enormity of Tao Bihua's influence, and perhaps this is the key to her success.
In 1947, Zunyi, Guizhou ushered in the birth of Tao Huabi. In her family, there are a total of 8 sisters, and Tao Huabi is the youngest.
Before she was born, her father had already seen that there were already 7 daughters in the family, so he pinned his hopes on the soon-to-be-born Tao Huabi, hoping to give birth to a boy and become the pillar of the family.
However, the disappointment in the father's heart was unbearable, and every day he sighed because he felt unsatisfactory when he saw a girl again.
He also thought that it was useless for girls to go to school, so he arranged for eight sisters to work in the fields every day. However, with a large number of family members, the income from the fields is not enough to support the family.
As a result, when Tao Huabi was a child, she often experienced a full meal and a hungry meal, and their family's daily diet was mainly tree bark and wild vegetables.
However, despite her young age, Tao Huabi has many creative ideas, and often creates unique flavors with limited ingredients at home. Perhaps in these moments, Tao Huabi's amazing culinary talent is fully revealed.
When Tao Huabi was 20 years old, she married an accountant and gave birth to two chubby boys soon after. Following the normal trajectory of development, their family may live a peaceful and happy life.
Unfortunately, Tao Huabi's husband, who had always been healthy, suddenly fell seriously ill and died, forcing her to take on the main responsibility for the family. It is precisely because of this change that Tao Huabi gradually established his own "spicy empire".
Tao Huabi has been able to achieve today's success entirely thanks to her rigorous heart. In 2001, Tao Huabi's company was not too large, and all the glass bottles in the factory at that time relied on the supply of ** suppliers.
Once, during the production process, the first merchant accidentally transported more than 800 pieces of defective glass bottles to the old godmother. After this batch of products was taken by Lao Gan Ma**, many customers complained that the products had "oil leakage".
Tao Huabi attaches great importance to customer complaints and asks the relevant units to immediately recall this batch of goods and compensate those who have purchased them.
When everyone gathered in front of them and faced the 800 goods, someone suggested that Tao Huabi re-package the goods to minimize the loss.
Tao Huabi directly rejected this request and said: "Money is just a blank piece of paper, and you must first learn to be a person when doing business, and reputation is the most important thing." If you are cheated and abducted, someone else's saliva is enough to drown you. ”
Therefore, Tao Huabi destroyed 800 old godmothers in public, with 32 bottles in each piece, and a total of 25,600 bottles of old godmothers were destroyed.
This kind of behavior regardless of the cost protects the interests of consumers and shows that only "Lao Gan Ma" can make such a delicious product.
Although the reputation of the "old godmother" was damaged by Tao Huabi's two uncompetitive sons, after Tao Huabi took charge of the "old godmother" again, the company has returned to the right track and its reputation has improved.
In general, the key to Tao Bihua's ability to lead the "old godmother" to achieve today's success is that she has always adhered to the value of "integrity".
Because many companies do not adopt a people-oriented business philosophy, Tao Huabi's success is inevitable.
Lao Gan Ma has now sold well in more than 30 countries and has successfully promoted Chinese hot sauce to the world stage. I hope that Lao Gan Ma can continue to grow and develop in the future, because such a conscientious enterprise is really worthy of our support.