There are quite a few new phones released in the past month, but today I will only talk about a few products from sub-brands, including Realme GT5Pro, OnePlus 12, Redmi K70 series, iQOO12 series and the upcoming OnePlus Ace3 and iQOO Neo9 series. In particular, there are many OV sub-brands and product lines, and many people don't know what the positioning of these sub-brands is and what the relationship is with the parent brand. Today, I will take the opportunity of the release of these new machines to make their positioning clear at one time!
Let's talk about the latest release of the real meGT5Pro,The goal of this mobile phone is very clear,It is to pursue cost performance,The direct benchmarking object is the redK70Pro,It can be said that it is pasted with the RedmiK70Pro。 For the real me, this is a product that fights against the odds, and if it doesn't work, it becomes a benevolent. Whether the next generation of realme products can be as cost-effective as this generation depends on the sales of GT5Pro.
OnePlus has positioned itself as "OPPO's flagship mobile phone with the main performance", although it has been ridiculed as inferior, but in fact it is not inferior. It can be seen that the positioning is higher than that of OPPO's Reno series, or the Find X series are two product lines with parallel positioning, but the main selling points are different. So this is also the reason why OnePlus 12 dared to directly address the Xiaomi 14 series at the press conference**.
Needless to say, this product is a product that Redmi took out to fight against Glory back then. The positioning is Redmi's flagship,But I have not dared to test Xiaomi's field,K70ProThe positioning is the same as that of Glory100Pro,GT5Pro,These products are fighting at the price of 3000-4000。 On the contrary, K70 has not many competitors in the 2000-3000 price range, and at present, the new machine only has the Honor 100.
vivo's OnePlus is basically the same as the positioning of OnePlus digital phones in OPPO. And vivo's X series are also two product lines in parallel, slightly lower. The competitor of this product is also the Xiaomi 14 series. Many people think that the iQOO digital flagship should be benchmarked against Redmi, but this is not true.
The competitor of these two phones is the Redmi K70 Standard Edition, and the same gear has the Honor 100, the standard version of the upcoming iQOO Neo9. are competing in the 2000-3000 price range, but the strongest product in this price segment should be the K70 standard version.
As the standard version has said, the positioning of the Pro is the same as that of GT5 Pro, K70 Pro, and Honor 100Pro, all of which are in the 3000-4000 price segment. At present, it is the most crowded new machine in this price range, and it is also the most fierce. It's basically you singing and I'll appear.
To sum up, take Xiaomi as a baseline.
The positioning of the Xiaomi 14 series is the same: iQOO12 series, OnePlus 12.
The positioning is the same as that of Redmi K70Pro: Realme GT5Pro, Honor 100Pro, and IQOO Neo9 Pro.
The same positioning as the Redmi K70 is: Honor 100, iQOO Neo9 and OnePlus Ace3.
Honor and Xiaomi high-end are single product lines, Honor only has magic, Xiaomi only has numbers. But OV is going to go with a dual product line, OPPO has the Find X and OnePlus numbers, while Vivo has the X series and IQOO numbers. So a knowledge point here is that OPPO's Find X, OnePlus's numbers, vivo's X, iQOO's numbers, Xiaomi's numbers, Honor's Magic, these must be a positioning.
But in terms of the number of models, Honor and Xiaomi are slightly at a loss.
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