**Consumption ushered in a "small spring" on the eve of New Year's Day.
Approaching New Year's Day, in many cities, the counters of **jewelry are crowded with consumers who come to buy** jewelry. According to CCTV News on December 24, no matter what.
First- and second-tier cities, still.
In third- and fourth-tier cities, consumption is a hot scene.
* Consumption has entered the peak season, and the continuation of international gold prices has not been able to dispel people's enthusiasm for ** jewelry. Chow Tai Fook, Chow Sang Sang, Chao Hongji, Luk Fook Jewelry and other ** head brands also ushered in a period of opportunity, the data released by the special sale e-commerce platform Vipshop shows that on December 29, it and Chow Tai Fook jointly organized the Super Brand Day, **pendant necklaces, **rings have become one of the categories with the highest attention.
It is understood that the demand for consumer gifts before and after the New Year's Day has directly driven the upsurge of consumption, from the category point of view, recently, the best sales categories in the jewelry market are**necklaces, **rings, **transfer beads, etc. From the point of view of the style of gold jewelry, although the Year of the Dragon has not yet arrived, the ** jewelry of the Dragon Zodiac has become a hot seller, Vipshop data shows that since December, the sales of a number of gold jewelry in the Year of the Dragon have doubled year-on-year.
Figure: **Jewelry consumption ushered in a small spring.
Consumers' pursuit of ** jewelry is the main theme of the ** market in 2023, and the "2023 Jewelry Consumption Trend Survey Report" (hereinafter referred to as the "Report") released by the international research agency Isop shows that among the jewelry, pure gold jewelry is still the first attractive to consumers, and nearly 80% of consumers will choose to wear pure gold jewelry on important occasions. At the same time, the consumption of ** jewelry is also getting younger, and the report shows that 64% of Gen Z consumers will choose to buy pure gold jewelry as a self-reward and daily accessory.
According to the data of the special sale e-commerce Vipshop, since December, the number of ** jewelry bought by the Z world has increased by 172% year-on-year, and they prefer **pendants, **bracelets, **earrings.
It is understood that on the eve of the Spring Festival, the popularity of consumption is still at a high level, on the one hand, the month before and after the Spring Festival, is the peak period of marriage, and the sales of wedding money will also rise rapidly before and after the Spring Festival. On the other hand, in addition to the demand for gifts, the consumption of self-pleaser before the Spring Festival will also appear obviously, and accessories have also become an important choice for accessories when meeting with relatives and friends.
According to industry insiders, in the long run, the first in 2024 is expected to continue, Cathay Pacific's research report shows that in 2024, the upward trend in gold prices is expected to superimpose the upgrading of jewelry technology, which will drive the growth of demand for non-wedding scenes such as accessories, and the industry prosperity is expected to continue to rise.