Today, as a unique marketing strategy, the new market is gradually becoming the new favorite of enterprises. So, what exactly is the ground push and pull new?And how did it come to prominence in this era?Below, let's unveil the new mystery of pushing and pulling together.
1. Definition and connotation
The combination of ground promotion and new user acquisition is a marketing method that directly contacts potential consumers. It entices users**, registers or uses a product or service through a series of creative and engaging offline activities, such as handing out flyers, setting up booths, organizing events, etc.
2. Development history and evolution
With the popularization of the Internet and the progress of digital technology, the new ground push and pull has gradually changed from the traditional mode to the direction of digitalization and intelligence. From the initial simple distribution of flyers to the precise promotion of advanced technologies such as big data and artificial intelligence, the company has brought unprecedented marketing opportunities to enterprises in continuous innovation and change.
3. Advantages and values
Interact directly with consumers: Push and pull new can directly contact potential consumers, understand user needs through face-to-face methods, and provide a strong basis for product or service improvement.
Enhance brand recognitionThrough a series of offline activities, it can effectively enhance the brand's popularity and enhance consumers' awareness and trust in the brand.
Target users accuratelyWith the help of big data and AI technology, Push and Pull New can accurately locate the target user group and improve the marketing effect and conversion rate.
Promote user interaction and engagement: By organizing various interesting and rewarding interactive activities, it can effectively stimulate users' enthusiasm for participation and enhance user stickiness and loyalty.
4. Challenges and coping strategies
Competition is fierceAs the new marketing strategy of many enterprises has become the first choice, the competition is becoming more and more fierce. Enterprises need to continue to innovate promotion methods and content to attract users' attention.
Cost pressuresWith the increase in the cost of manpower and materials, the new cost pressure of pushing and pulling is gradually increasing. Enterprises need to optimize resource allocation and improve the input-output ratio.
Technical bottlenecksHow to effectively integrate online and offline resources to achieve data sharing and interoperability has become a technical challenge faced by enterprises.
Laws & RegulationsWhen carrying out new activities, companies need to strictly comply with relevant laws and regulations to ensure the compliance and ethics of the activities.
5. Future prospects and trends
Personalization and customizationWith the diversification of consumer needs, the new will pay more attention to personalized and customized services to meet the needs of different user groups.
Technology-driven and innovativeWith the continuous progress of science and technology, the new push and pull will make more use of big data, artificial intelligence and other technical means to improve the intelligence and accuracy of marketing.
Green & SustainabilityThe improvement of environmental awareness will prompt enterprises to pay more attention to the concept of green, low-carbon and sustainable development in local promotion activities.
Cross-border cooperation and resource integrationThrough cross-border cooperation with other brands and industries, we can achieve resource sharing and complementary advantages, and enhance the overall effect and market competitiveness of the new push-pull market.