At Sotheby's in the UK, there was such a liquor auctionAt that time, there was a box of products in the auction1974 year from ChinaBornOld MoutaiThe initial price of participating in the auction was not high, but there were many bidders in the auction process later, and the bidding enthusiasm was also quite highIn the end, this box of Moutai was sold for 1 million pounds, which is equivalent to about 9 million yuan, which is very staggering.
And after this news ** network, it also quickly caused controversy among a large number of domestic netizensEveryone is puzzled by why this ** is so high, and even some netizens bluntly said: Why?So there are also people in the industry who have made a professional answer to this, the reason why Moutai can be sold so expensiveThe reasons are none other than the following three points.
1. The production of Moutai is too low, resulting in scarcity
Looking back at the last century,Combined, all the soy sauce liquor of Moutai Distillery accounts for less than 5% of the liquor market share. This is mainly due to the fact that Moutai is at least 5 years old, resulting in extremely limited shipments. And now, this has become Moutai's biggest advantage and selling point.
Through means such as limiting production, price, and purchase, Moutai Group has positioned its main consumer groups in the middle class of more than 100 million people in the countryIt cleverly occupies ninety percent of the market share in the high-end market and almost achieves a monopoly. This market scarcity makes Moutai a luxury, which naturally pushes up **.
2. Moutai is storable and has collectible attributes
In the development of old wine, physical and chemical changes are important aspects that cannot be ignored. In terms of physical changes, the greater the degree of freedom in soy sauce, the more alcohol molecules,With the extension of storage time, alcohol molecules and water molecules gradually form large molecular association groups, and alcohol molecules are bound, their activity decreases, and the taste presents a soft feeling.
In terms of chemical changes, oxidation, reduction, esterification and other changes lead to the formation of esters in wine, which is one of the main flavor components in wine. The fundamental reason why Moutai becomes more fragrant the older it ages, is that it does not add any volatile aroma components, and completely relies on natural fermentation of pure natural products. This makes Moutai not only lose its flavor during long-term storage, but also taste more mellow, and become a treasure sought after by collectors.
3. Moutai is suitable for high-end business banquets
Moutai has always been a noble object in Chinese cultureThe high ** and enough market recognition of the popularity have led to Moutai becoming a variety of high-end businessesThe first choice for important occasionsLiquor
Its long history and excellent wine quality make Moutai a representative drink in business banquets. In business socialization, Moutai is a symbol of nobility and taste. Therefore, the demand for high-end business banquets has promoted the market demand of Moutai and further boosted its **.
Of course, no matter how expensive Moutai liquor is, it will naturally have little impact on the ordinary people of our small family, and everyone drinks more pure grain and cost-effective wine, such as the one also from Moutai TownGuokang 1935,It's pretty good.
Guokang 1935,Standing proudly in Moutai Town, Guizhou, this hometown of soy sauce wine has bred a bottle of old wine rich in history. In this land where every inch of land is valuable, Guokang Distillery has climbed to the top of soy sauce wine after 30 years of ups and downs, and finally gave birth to this approachable old wine.
Fan Yinghua, the master of soy sauce wine, devoted himself to brewingThe raw materials of Moutai, red glutinous sorghum and the river water of Meijiu, were transplanted into the brewing process of Guokang 1935. This not only retains the essence of Moutai, but also injects Fan Lao's nearly 40 years of winemaking efforts. Guokang 1935 has been positioned as a high-end choice since its birth, and compared with similar products, it has surpassed and stood out in one fell swoop.
The original intention of this wine will always be the same, just to let wine lovers experience the purest taste of sauce-flavored old wine. Fan Lao is obsessed with a century-old handicraft, so that Guokang 1935 after 6 years of cellar fragrance, and finally by Fan Yinghua personally hooked. Every drop of the precious 10-year-old elixir is blended into it in proportion, giving this old wine an otherworldly quality.
As soon as the bottle cap is opened, the room is instantly filled with the thick aroma of sauce, as if a feast of wine is about to begin. Guokang 1935 has become an intoxicating aged wine and is known as the jade liquid in sauce. Surprisingly, despite the excellent quality, ** is very close to the people, and even more affordable than many OEM wines, becoming an unmissable choice for countless wine lovers.
In general, the reason why Moutai can be auctioned so well in the international auction market is not only because of its low production and scarcity, but also because it is favored and recognized by a large number of wine lovers and collectors in the marketAnd there isIt is highly popular in business and social situations. This makes Moutai a unique investment and collectible item that attracts more and more collectors and investors.
In the future, whether Moutai's ** will continue to climb has become a topic of keen concern among domestic netizens. In this frenzy of old liquor, the figure of Moutai is becoming more and more dazzlingIt also makes people think about what kind of charm is hidden behind this **.