Author |Luo QianboProduced by |Bogotá looks at the property market
In recent days, Dong Yuhui's "small composition" incident has become a big melon in the industry, and its limelight is much more exciting than the earlier infighting in Xin Xuan.
The general process of the matter, let's briefly sort out and briefly describe it:
On December 5th, Dong Yuhui appeared on the camera to warm up a short ** in the live broadcast of the Jilin field, because of a sudden comment, fans were caught off guard.
On December 8th, after Dong Yuhui posted Jilin small essays**, the official account of Dongfang Selection said in the comments that most of the classic essays were created by the copywriting team, and not all of them were made by the anchor. Subsequently, Dong Yuhui's fans began to line up with the comment area.
In order to calm the turmoil, Dong Yuhui mentioned during the live broadcast that "Hu replied in the comment area who claimed to know the business very well", but he didn't buy it, saying that "I was already aggrieved, but this time the comment area is smoky and unbearable." Yuhui said 'Hu replied' in front of the camera last night", and then listed in detail who created the small composition of each live broadcast.
Someone asked who the essay came from?Every time a small essay is made, the anchor is in front of the camera, and behind it are the friends of the copywriting team, shooting team, and editing team. Dongfang Selection wrote in the **comment area. You must know that the reason why Dong Yuhui can stand out from many anchors is inseparable from his own talent.
Until now, it is said that Dong Yuhui's small composition was written by the team behind him, which is obviously a little difficult for fans who come because of Dong Yuhui's talent.
The first to jump out and speak for Dong Yuhui was his "mother-in-law", "Say it clearly!".Don't bully Mr. Dong. "Yu Minhong said that the Shanxi essay was written by Dong Yuhui, is it you lying, or is Yu Minhong lying?”
As a result, on the last day of the Jilin trip on December 10, Dong Yuhui did not appear in the live broadcast room. On December 11, a large number of fans with the "Selection Group" light on their heads rushed into the live broadcast room of Gaotu Jiapin to send "Splashing Wealth".
Things are getting worse. On the evening of December 12, Sun Dongxu, CEO of Oriental Selection, "held a meeting" in the live broadcast room of Oriental SelectionThe second is to euphemistically criticize Dong Yuhui's temporary decision to stop broadcasting due to emotional impact, but respect his personal wishes;The third is to express that the company did not treat Dong Yuhui badly, revealing that his annual salary is more than tens of millions. Finally, Sun Dongxu apologized to the customer and said that he would resolutely say no to the behavior of the fan circle.
Subsequently, Dong Yuhui responded with a long post in the early morning of the 13th, introducing the small essay creation mode selected by Dongfang, one of which is independent creation, and he rarely changes or does not change, which is the case in Jilin Field. He also mentioned that he opposes the fan circle culture and opposes stigmatizing anyone in the name of "fan circle".
As more and more messages were replied, the controversy became bigger and bigger, Dong Yuhui, Sun Dongxu, CEO of Oriental Selection, and Yu Minhong, founder of Oriental Selection, all came forward to respond, but they still failed to prevent the incident from continuing to ferment. Even some fans who claimed to be "Dong Yuhui's mother-in-law" climbed the wall and went to the Gaotu live broadcast room, calling Dongfang to "seek justice" for Dong Yuhui.
At noon on December 14, Yu Minhong came out to respond, as most netizens wished, Dongfang's selection of Sun Dongxu and he were all "boarded".
Yu Minhong said: ".As an employee, he posted his views on the official account of Oriental Selection, and posted it again and again, which is the practiceSerious lack of professionalismIt also shows that there are big loopholes in the company's management
At the same time, Yu Minhong believes that it is also inappropriate for Dongfang Selection CEO Sun Dongxu to mention Dong Yuhui's salary in his previous response. Yu Minhong said: ".As the chairman, I have leadership responsibilities and apologize to Yuhui. Xiao Sun (Sun Dongxu) does things, young and energetic, but not mellow enough.
Yesterday afternoon, this turmoil even evolved into a new rumor on the Internet: Yu Minhong is facing the problem of choosing between Sun Dongxu and Dong Yuhui, and Dong Yuhui may not be able to return to the East at any time. In this regard, Yu Minhong denied to ** that the CEO and Dong Yuhui had to choose one of the two, saying, "It's okay, it's not so serious."
On the evening of December 14, Sun Dongxu also stood up and issued an apology**, saying that when he explained the Dongfang selection issue live, he was a little aggressive in terms of demeanor, tone and expression, and he must seriously correct it in the future. He also apologized to everyone for mentioning Yuhui's salary as an unprofessional behavior. At the same time, he explained that Dongfang Selection rejected the fan circle culture, not that Dongfang Selection's fans were fan circles, but that he really didn't want the irrationality of a few people to lead the rhythm and affect the healthy environment of Dongfang Selection.
Among them, Dong Yuhui, who was originally scheduled to be broadcast on the 13th, was told that he was on holiday, and then led by Sun Dongxu in the live broadcast plan of the Oriental Selection Brand Day on the 15th and 17th, and Dong Yuhui could not be seen.
On December 13, Dong Yuhui signed the original Douyin personally"I used to be a teacher, now I'm a salesperson.", replace it with ".Don't will, don't must, don't fix, don't me”。It means not to speculate, not to be indispensable, not to be stubborn, not to be alone. This is regarded by the outside world as Dong Yuhui's reluctance to participate in the dispute, and he has indeed not appeared in the live broadcast recently.
Brief analysis: As above, a farce between a well-known anchor and a team who loves each other and wants to kill has appeared in full swing.
The backstage copywriter believes that those "amazing works" are all from their own handwriting, and the behind-the-scenes knife work is covered by the anchor's light, and I am not convinced;
The CEO of the platform feels that it is not spring for one person to be alone, and it is necessary to quickly "go to Dong Yuhui", but it is not good to wield the knife in person;
The kind-hearted Dong Yuhui didn't take it seriously at first, who knew that things were getting worse and worse, completely subverting the thoughts in his heart, and he was also very hurt.
The most depressed is Yu Minhong, I am in my 60s, since the teaching and training was stopped, it took a lot of effort to enliven New Oriental, and I want to rub the ass of the young people below, am I easy?Can't you guys save me some snacks?
I want to cry without tears.
In the view of "Bogotá looking at the property market", this incident is a typical bloody incident that does not suffer from widowhood but unevenness.
Recently, many friends have interpreted most of the statements in the copywriting as not knowing its depth and competing for merit, which may not be the case.
Such as. CEO Sun Dongxu, actively "de-dong", not being coerced by a certain person, is there anything wrong in terms of corporate governance?
Yu Minghong, turn a blind eye, isn't it?
Dong Yuhui, holding on to his heart, leading the dog to step on the snow alone, and Mingzhi with a new signature, is there a problem?
Wait a minute. Bo Ge believes that in this incident, there is no such simple thinking as whether individuals are right or wrong, and objectively speaking, it is because of the different positions and angles of each person, and some conflicts and contradictions caused by them, which is too normal.
It's all for their own life, work and future development, and no one should laugh at anyone.
Love and profit are always a pair of intertwined twins, like shadows, tried and tested.
Furthermore, taking a step back, aren't the same with the above-mentioned fans?
Mother-in-law", in Dong Yuhui's high-quality output, get emotional or cultural pleasure, buy something, that is, with their own actions to support and like their favorite anchors, it is understandable;
Bo Ge also likes to take his little daughter to watch Dong Yuhui's live broadcast, just because, Dong Yuhui is indeed very different from those so-called Internet celebrity anchors, in addition to business, there are many cultural elements in it, which can allow children to broaden their horizons, which may be an important reason why many fans like Dong Yuhui.
In the past, those anchors who only knew how to shout slogans and call on fans to click on the small yellow car below, although they were popular, lacked humanistic spirit and culture, and were basically commercial sellers of red fruits.
It's like shouting with a loudspeaker on the side of the road for many yearsThe factory is closed, and an Ordos woolen sweater is only 18 yuan and only 18 yuan
Very ridiculous and speechless.
Could it be that everyone went to the loudspeaker and used "18 yuan" to pick up the leak?
Last night, my youngest daughter Weiwei was asking, why didn't Uncle Dong come out?
I was speechless, I could only explain and fool - it's snowing, Uncle Dong has gone home to see his grandparents, don't worry!?
Why, many fans came to support Dong Yuhui?
There are numerous practical reasons, and they are very objective.
Also, think about it from the perspective of emotions and so on:
The above incidents, purely from a business point of view, in Bogo's view, are mainly two problems:
First, how to effectively balance the values and interests of all parties?
Second, between individuals and corporate brands, how to build a reasonable structure and model that can be stable and far-reaching?
What seems to be a contradiction between copywriters and super IP individuals and their related teams actually folds many problems between the trend of the times and business governance.
First of all,In terms of human nature and commercial interests, one mountain cannot tolerate two tigers, and it will always exist, and if there is a serious imbalance between the strong and the weak, problems will inevitably erupt.
Dongfang Xuan and Yu Minhong have to endure the torture of this core proposition, as the old saying goes, you can share hardships, but not necessarily wealth and nobility, and they can't stand the interrogation in history.
thetimes,From the perspective of the traditional education and training industry, and the competition and harmonious system structure of the demand system with grades as the core between teachers and students, now, in the continuous great changes in the industry, not to mention others, in the industrial scope and trend changes, earth-shaking changes have taken place, the world, countries, enterprises, institutions and individuals, etc., during which the capital and business models are changing rapidly, and the two of holding on to the defects and keeping pace with the times have been changing rapidly.
Therefore, Bo Ge observed that some rules in the past must also resonate with heaven and earth, and it is difficult to laugh at the rivers and lakes if they carve a boat to seek a sword or rest on their laurels.
Well, without saying too much, I can admonish it as:
One flower, one world, one realm, one Bodhi.
Write at the end:
It is necessary to say that the incident of Dongfang Selection and Dong Yuhui had nothing to do with "Bo Brother looking at the property market", and the specific industrial directions of the two are not the same, just like Mr. Zhang Xuefeng said, we are not here to rub the traffic, but we are congested and have to send it, please forgive me.
In yesterday's article, in fact, some of our views have been expressed, today many fans and other friends to ** and exchange, there are some small ideas, sincere exchanges with friends.
As for the many statements about the management of companies and the scope of business, they can be summed up as the interaction between human nature and the laws of heaven and earth.
It's not that complicated.
Recently, there have also been many fans and friends who have given advice to Bogotá - don't take the essence of the incident and wake up the dreams of others, otherwise, there will be a lack of a lot of fun in the world.
I can only say, let's correct it next time.
To this:Dong Yuhui said, who am I going to?
A lot of people are the same.
In the end, Bogot just wanted to say one thing:
The great rivers and oceans, vast and thousands of miles, cannot escape the trend of high winds and waves, overturned masts, or the power of majestic waves, gradually dissipating on the shore and beaches.
The power of day and night, not for Yao, not for Shun to die, always forward.
Dong Yuhui, Dongfang Selection and Yu Minhong, etc., if they want to continue to spread their wings and fly high, they must rethink the new system and new way of playing the effective operation of the e-commerce industry and enterprises in the new era, and do not fall into the past model or experience.
Whether to "go to Dong Yuhui", or to lose both, whether to continue to drink and eat meat together, or to go separately and porridge, etc., in the end, what is tortured is Yu Minhong's cognition and choice.
Or, like Wanda Wang Jianlin, resigned himself to his fate;
Or, we have to rethink in a higher and more comprehensive vision, and embark on the path that meets the requirements of the new trend, and can only choose one or the other, vague or muddy behavior, just to let such incidents continue to get out of control or more eruptions, and then more people and things will be hurt, and at that time, it will be more difficult to repair;
At the same time, friendly forces such as Gaotu will wait for Dongfang Selection and Yu Minhong to make more mistakes, and effectively encroach on the high-quality resources of Dongfang Selection.
For example. According to Xindou data, the Dongfang Selection live broadcast room has dropped from 31.16 million on December 10 to the current 30.59 million, with 570,000 fans. On December 14, the number of people in the live broadcast room of Gaotu Jiapin reached 100,000+, and the number of fans in its live broadcast room increased from 320,000 on December 10 to the current 1.06 million, with an increase of 740,000 fans. At the same time, Gaotu Group's share price rose sharply, and the ** price was 4 on December 14$77 shares, up 2927%。
In addition, Oriental Selection stopped broadcasting on December 13th, and from 10th to 14th, 570,000 fans were lost in 7 days, and the company's stock price also fell sharply, as of December 13th, Oriental Selection closed at 27HK$2 shares, down 132%, 14** closed 27HK$8 shares, a slight recovery. At present, the total market value of Oriental Selection is HK$28.2 billion, which has fallen by more than 60% from the market value of HK$74.2 billion at the beginning of this year.
Wait a minute. Objective data does not deceive people, near and far, blood is connected.
This article is:Bogota looks at the property market (ID:BGKLS2023).The copyright of the original article belongs to us. Unauthorized shall not **, please like and **thank you!