On December 9, 2023, Kickstarter, the world's largest crowdfunding platform, held the third "Kickstarter China 2023 Year-End Meetup" event.
As in previous years, Kickstarter's first official China Strategy Representative & Senior Advisor, Yiheng PengHenri shared a lot of content that the project team really cared about, and shared the first Chinese version of the creator's guide,Click to read the original article at the end of the article.
Kickstarter2023 Official ** Points (China):
Henri showed you the core data of the 2023 China project on Kickstarter (note: the actual data may be missing due to the inability to accurately track whether it is a Chinese project or not).
2023 China Projects Crowdfunding on Kickstarter Total:
830+ projects were launched, and the total amount of crowdfunding exceeded $100 million againfor a total of $108,604,279. Compared with the total amount of $102 million in crowdfunding for projects in China last year, it is an increase of about 64%。
Source: The following ** If there are no special notes, they are all from Kickstarter's official China strategy representative Henri Peng shared the content of the 2023 China project on KickstarterAverage crowdsale amount: about $130,377 USD. Compared with the average amount of crowdfunding for projects in China in 2022, it is about $125,000, an increase of about 43%。
The total amount of crowdfunding for projects in China has exceeded $100 million from about $31 million in 2018 to more than $100 million in 2022-2023In 6 years, the scale of funds has increased by 35 times
The top 10 design & technology projects with the highest amount of Kickstarter crowdfunding, 6 of the top 10 projects in 2023 are from China:
Anker Solix Home Energy Storage ($5.81 million).
Timemore Electric Coffee Grinder ($5 million).
Meticulous automatic coffee machine ($4.96 million).
laserpecker dual laser engraver ($4.52 million).
Hestia Mobile Telescope ($4.12 million).
Elegoo 3D Printer ($3.81 million).
Flux Keyboard ($3.53 million).
Bird Buddy ($3.13 million).
RevoPoint 3D Scanner ($2.98 million).
Elegoo laser engraver ($2.81 million).
The highest amount of Kickstarter in 2023Among the top 30 design & technology projects, 11 are from China.
Percentage of Chinese projects with the highest amount of kickstarter in 2023 (Technology & Design):
12 projects over $3 million: 4 from China, accounting for 33%.
17 projects over $2 million: 12 from China, accounting for 705%
52 projects over $1 million: 28 from China, accounting for 538%
TOP50 projects: 28 are from China, accounting for more than half, 56%.
In the context of the downward cycle of the world economy, many friends have said that it has become difficult to make money this year, and the chemical effect of industrial upgrading is especially obvious on Kickstarter.
The threshold for making cost-effective money by relying on the advantages of the first chain is getting higher and higher, and the product line of elephant enterprises is getting wider and wider. After the product became an instant hit, it also faced the flock of competitors, for example, hundreds of companies began to make lawn mowers in the past two years.
It's hard to make a product, it's even harder to make an original product, and the special audience and platform strategy of the crowdfunding platform bring us togetherAfter all, a group of people can go far, let's stick to the hard but right things together.
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Attached at the end of the article:
Kickstarter Official Chinese Creator's Guide: