On December 4, the 2023 New Domestic Brand Development Conference was held in Boao, Hainan. With the theme of "New Domestic Products, New Kinetic Energy", the conference invited relevant leaders, experts and scholars from the fields of industrial economy, financial investment, brand strategy and representatives of well-known domestic brand enterprises to jointly promote the new domestic product consumption wave and brand innovation trend. In the roundtable dialogue session, the guests conducted in-depth discussions on topics such as the channel layout of new domestic brands, and the help of science and technology to help new domestic brands obtain stronger growth sources.
At this grand event about domestic brands,As a bridge connecting online and offline, live-streaming e-commerce has attracted much attention for its experience in brand innovation and development path. Representatives of the participating brands agreed that live e-commerce will provide valuable reference for attendees, and is expected to promote the development of new domestic brands in China to a new stage.
As an emerging marketing method, live streaming e-commerce has risen rapidly in the Chinese market in recent years. It is known for its uniquenessInteractivityReal-timewithBroad coveragefeatures that attract more and more consumers and businesses. For domestic brands, livestreaming e-commerce can not only help them expand their market share and increase brand awareness, but also better understand consumer needs and optimize products and services through real-time interaction with consumers.
In the roundtable dialogue, Bai Yanjing, co-founder of East Beast, said that when the brand combines product formula and consumer experience, through the current excellent domestic first-chain feedback, coupled with professional quotas, sales corrections and other measures, it can be found that under this series of plans, the cycle of product feedback is getting faster and faster. This means that through live e-commerce, domestic brands can collect consumer feedback on their products more quickly, so that they can optimize and innovate products faster.
In addition, live-streaming e-commerce can also provide more room for innovation for domestic brands. In the traditional offline sales model, domestic brands are often constrained by factors such as geography, time and manpower, and it is difficult to achieve rapid expansion and innovative development. Livestreaming e-commerce provides a new platform for domestic brands to reach more potential consumers across geographical restrictions. At the same time, through various interactive links in the live broadcast room, domestic brands can also establish closer ties with consumers, improving consumer loyalty and word-of-mouth communication.
In terms of technological innovation, live streaming e-commerce also provides strong support for domestic brands. For example,Through big data technology, livestreaming e-commerce platforms can accurately analyze consumers' shopping behaviors, preferences and needs, thereby helping domestic brands to develop products and marketing strategies more accurately. At the same time, with the help of artificial intelligence technology, live streaming e-commerce platforms can also implement functions such as intelligent recommendation and intelligent customer service, further improving user experience and purchase conversion rate.
To sum up, live e-commerce, as an emerging marketing method, has brought many opportunities and challenges to domestic brands. At the New Domestic Brand Development Conference, the guests at the meeting conducted an in-depth understanding of the experience and enlightenment of live broadcast e-commerce in brand innovation and development path, which provided a useful reference and reference for the secondary innovation of Chinese domestic brands. In the future development process, domestic brands should make full use of the advantages of live broadcast e-commerce, continuously optimize products and services, enhance brand image, and achieve sustainable development.