1. Industry overview
In recent years, with the popularization of religious beliefs and the return of cultural traditions, the production and processing industry of Buddha incense has developed rapidly. Buddha incense is not only an indispensable item in religious ceremonies, but also a consumer product for many people who seek spiritual peace and peace of mind. Therefore, investing in the Buddha incense production and processing industry has broad market prospects.
2. Market analysis
1.Market demand.
According to market research data, the current domestic Buddha incense market demand is about 10 billion yuan per year, and the annual growth rate is 10%. Among them, the needs of different fields such as temple incense candles, household incense, and sacrificial incense have their own characteristics.
2.Market competition.
At present, there are a large number of domestic Buddha incense production and processing enterprises, but the market is mainly concentrated in a few large enterprises. At the same time, due to the relatively low technical and financial thresholds, market competition is becoming increasingly fierce. Therefore, for new entrants, it is necessary to strengthen competitiveness in terms of product quality and service.
3. Product features
1.Good quality: As a spiritual product, the quality of Buddha incense is very important to consumers. Therefore, it is necessary to select high-quality raw materials in the production process, and adopt advanced production technology and technology to ensure that the product quality meets national or international standards.
2.Suitable aroma: Buddha incense has a unique aroma that can bring consumers a pleasant feeling. Therefore, in the production process, it is necessary to select appropriate spices and additives, and master the blending technology to make the aroma suitable, soft and long-lasting.
3.Beautifully packaged: As a gift and souvenir, the packaging of Buddha incense is also very important. Therefore, it is necessary to work packaging design, material selection, printing quality, etc., to make the product more attractive.
Fourth, the production process
1.Raw material procurement: purchase an appropriate amount of raw materials such as bamboo, wood powder, sticky powder, flavor, etc.
2.Stirring: Various raw materials are stirred with water in a certain proportion to form a homogeneous mixture.
3.Extrusion: The mixture is put into an extruder to shape and make incense sticks.
4.Drying: Place the incense sticks in a drying room to dry them to remove moisture.
5.Cutting: Cut the dried incense strips to a certain length.
6.Packaging: Wrap the cut incense sticks to protect the quality and appearance of the product.
Fifth, business strategy
1.Strengthen technology research and development: continuously improve the production process and technical level, and develop new products to meet market demand. At the same time, we should pay attention to cooperation with local scientific research institutions and use their technological advantages and talent advantages to improve their own research and development capabilities.
2.Improve brand awareness: improve brand awareness by participating in exhibitions, network promotion, etc., and establish corporate image and product image. At the same time, it is necessary to pay attention to strengthening contact and communication with partners and establishing long-term and stable cooperative relations.
3.Cost reduction: Improve product competitiveness by optimizing production processes, improving production efficiency, etc., reducing production costs and improving product quality. At the same time, it is necessary to pay attention to reasonable control of expenses and management expenses.
4.Diversification: Diversification on the premise of ensuring product quality and brand image can expand market share and improve the ability of enterprises to resist risks. For example, other products related to Buddhist culture can be developed, such as Buddhist handicrafts, Buddhist stationery, etc.
5.Integrity management: integrity is the basis for the survival and development of enterprises, in the process of operation, we should pay attention to the performance of contracts and after-sales service, so as to achieve integrity management, in order to establish a good business reputation and corporate image.
6. Summary and Suggestions
Investing in the production and processing industry of Buddha incense has broad market prospects and development potential. Before investing, you need to fully understand the industry and market conditions, and do a good job of market research and risk assessment. At the same time, we should pay attention to technology research and development and brand building, and improve product quality and added value. In the process of operation, it is necessary to operate in good faith, diversify operations, strengthen cooperation and communication with partners, and other measures to reduce risks and increase returns.