This article**[CCTV News Client];
The north in December is very "cold", with thousands of miles of ice and snow drifting;In December, the north is very "hot", enjoying the snow scene, tasting culture, tasting food, and ice and snow consumption continues to heat up, drawing a steaming winter tourism development picture.
In addition to the traditional source of tourists from the surrounding areas, "southern tourists to the north" has become a new growth point for ice and snow consumption in the north. This winter, many ice and snow projects in the three eastern provinces have become the "top stream" of tourist destinations, making locals call "southerners are more frost-resistant";Many people also choose to deeply experience the northern culture, such as Yangge, shouting mountain gates, cutting window flowers and other pure Northeast folk customs, releasing unique warmth and charm.
The recent economic work conference proposed to stimulate potential consumption, cultivate and expand new consumption, and actively cultivate new consumption growth points, including cultural and entertainment tourism. Winter tourism is the strength of the north, and the unique natural geographical conditions and original customs and habits are the flag (goal) of tourists. With the full coverage of the high-speed rail network, the intensive introduction of new aircraft routes, and the continuous improvement of the reception capacity of hotels and restaurants, this winter, the "burning winter" journey has become fashionable.
The quality of services has been upgraded, and the consumption of ice and snow has changed from "whether it is available" to "whether it is good or not". In the north, all kinds of tourism resources in winter are endowed with high endowment, large number and complete types, but to stimulate consumption potential, we cannot stop at "relying on the sky to eat". In recent years, many tourist cities in the north have been deeply engaged in service quality and optimized service details, and "large portions of dishes" and "sincere hospitality" have become the consensus of tourists in tourism consumption in the north. At the same time, the ice and snow tourism service facility system has been further improved to create a high-quality experience for tourists in the whole process.
Digging deep into the cultural connotation, the experience of regional characteristics has become the favorite of tourists. Rubbing baths, winter fishing, and visiting large market ......The cultural experience project around the traditional living habits and production methods of Northeast China is a new trend for tourists to experience the customs of the northern country. At the Shichahai Ice Rink in Beijing, the official cultural and creative store has launched special scrolls, refrigerator magnets, color stamps, postcards and other products, allowing visitors to immerse themselves in the cultural features of old Beijing. With cultural and plastic tourism and tourism to promote culture, various places use the "culture" of ice and snow belts, and practice a new path of in-depth integration and development of culture and tourism.
Create a fashion experience, and release the "hot" effect from "cold" resources. In the post-Winter Olympics period, the enthusiasm of the masses for ice and snow sports has not diminished, and skiing and ice skating have gone from niche sports to public daily life, and have become a trend for a new generation of consumers to highlight their attitude towards life, and the "social + sports" attribute is full. Young people join the "snow circle" and make new friends with the same value orientation and aesthetic style. The fashion elements of ice and snow sports have driven the rapid growth of ski apparel and equipment sales, and continue to create the industrial value of emerging consumption.
The "China Ice and Snow Tourism Development Report (2023)" released by the China Tourism Academy predicts that the number of ice and snow leisure tourists in China is expected to reach 5200 million people, ice and snow leisure tourism revenue will reach 720 billion yuan. The demand for high-quality and diversified ice and snow consumption, and the increasingly abundant high-quality ice and snow tourism products, have created more opportunities for unleashing consumption potential. The bustling ski resorts, ice and snow parks, and hot spring resorts demonstrate the strong resilience and inexhaustible vitality of China's economy.
Text丨Wang Zhong's).