In July last year, someone asked Dong Yuhui in the live broadcast room what kind of employee boss likes the most?
He joked with everyoneOf course, it's talented, and the salary is low
And when others asked why Dongfang Selection's live broadcast had been broadcast for so long and why it became popular, he was just an anchor at that time, and he happily complained in front of Sun Dongxu, CEO of New Oriental: The boss would have succeeded if he worked harder.
At that time, Dong Yuhui wanted to make a joke to arouse the empathy of the workers;And today's Dong Yuhui probably didn't expect that the joke of the year would become a prophecy in less than two years. Oriental Selection andDong Yuhui's recent tearing melon has been noisy for a few days, and everyone must have heard of it more or less. The protagonist of the story, Dong Yuhui, everyone has heard of it, right?Former English teacher, now the head anchor, the first to start the trend of reading and bringing goods, and a good "son-in-law" in the hearts of tens of millions of fans. 
As the leader of New Oriental after the transformation of goods, Dong Yuhui's current GMV accounts for more than 50% of the overall GMV of Oriental Selection, to put it bluntly, half of the profit on Oriental Selection's financial report is brought by his live broadcast room, and it is not an exaggeration to say that he is the most intuitive hero of New Oriental in turning losses into profits. 
Dong Yuhui has always emphasized that the times create heroes, saying that his success is inseparable from the team and opportunities, but everyone knows in their hearts that among the dozens of teachers who transformed into live broadcasts at New Oriental at that time, he was the only one who fought out. 
Even if there are a few anchors under Dongfang Selection who can be named, whether it is the volume, influence or delivery data, they are far from Dong Yuhui. 
Dong Yuhui doesn't want to take credit alone, but his influence on Dongfang's selection, in addition to the public's eyes, New Oriental is actually very clear: otherwise, Yu Minhong, the person who said the matter, would not have painted a big pie and said that he wanted to raise money to buy a house for Dong Yuhui (this needs to be clarified, in fact, he didn't buy it), and on the other hand, he expressed his gratitude to Dong Yuhui in public to win over his feelings.
The boss recognizes, and the parties are satisfied, even if they will turn their faces like Anchor Li and the assistant one day in the future, it doesn't seem that they will start to make a whole moth after more than a year of improvement, right? 
Netizens were looking forward to the mutual achievement of the two, but what they didn't expect was that the anchor's wings were stiffer than expected to fly solo, and it was the company that tore off the mask of peace first. And the origin of all this is the "Jilin Trip" series of live broadcasts not long ago. On December 5, Dongfang Selection released a Dong Yuhui's ** to warm up for the live broadcast. 
Just the right interpretation, word-for-word copywriting, as soon as ** was issued, many fans expressed their love for this**, and they will definitely support it when the time comes. The response was good, the popularity was high, and later it was even on the hot search for a while, and it stands to reason that this live broadcast is the same as the previous live broadcasts.
As a result, who would have thought that it was a small teaser copy, but it became the fuse that ignited everything.
The fans here just praised Dong Yuhui's trailer** and felt that the copywriting was good, but the official blog selected by Dongfang over there suddenly jumped out, and netizens praised the wrong person both inside and outside the words, because the anchor is just working in front of the camera, and the copywriting, shooting, and editing are all credited.
People fans boast about their idols, and you suddenly jump out and say why don't you praise him while praising him, this andJay Chou was halfway through singing, and Fang Wenshan jumped out and said that the lyrics were written by meWhy don't you fan me, what's the difference (and on the premise that people have said many times that this time it was written by the old party), so the official blog's actions not only did not get much recognition, but made many netizens feel inexplicable. Netizens are still uncomfortable with this kind of sudden jumping out to find a sense of existence, so Dong Yuhui's fans are even more uncomfortable, and directly moved out of what Yu Minhong said before that the copywriting of the live broadcast in Shanxi was written by Dong Yuhui-
I thought I could shut up now, but what I didn't expect was that the head under the skin of this official blog was called an ironsaid that the boss didn't know the details of the business, and continued to shout that the copywriting was written by the copywriting team.
Although a tilde was added to say that the anchor was hard, even Dong Yuhui wrote it inside and out, but he was not responsible for much, it seemed that it was just a simple clarification of the team division of labor, but everyone did not have never worked, this kind of behavior can be seen by everyone to attack Dong Yuhui.
People can not only help you make money, but also publicly said many times before that copywriting is not just one person responsible, and there is no behavior of stealing the fruits of other people's labor, but you suddenly jump out and say this and that, naturally you don't feel good.
Dong Yuhui's fans felt that their favorite anchor was backstabbed by the company and tried to defend their rights, and in order to calm down the matter, Dong Yuhui could only try to smooth things out in a joking way in the live broadcast: said that he just didn't understand the situation, Yu Minhong had already let himself communicate with the other person in charge, Dongfang Xiaosun (that is, Sun Dongxu, the CEO of Dongfang Selection), and it was no big deal. Dong Yuhui tried to make a big thing small, but who would have thought that as soon as he got off the field to clear the siege, the official blog over there continued to start the operation: the next day, the official blog directly posted a long comment of several hundred words and put it at the top, and he was bullied by Dong Yuhui's fans and suffered a great grievance.
People didn't take credit and didn't cause trouble, but the official blog said that others bullied him after singing all the scenes on stage, and Dong Yuhui's fans, who were inexplicably dragged into the water, were naturally not happy as one of the biggest consumers in the live broadcast room.
And because of the seriousness of the fans' emotions, Dong Yuhui's live broadcast originally scheduled for the day could only be canceled.
Things are all like this, it stands to reason that we have to come forward to calm down the emotions of all parties, and the result is an even more bizarre operation: Dongfang Xiaosun, another anchor of Dongfang Selection, that is, Sun Dongxu, the CEO of Dongfang Selection,directly started the live broadcast and criticized Dong Yuhui and consumers together.
And exactlyThis addition and subtraction is no more than 9 minutes, and the live broadcast called "Little Sun Meeting" is called, completely pushed things to an irreparable situation. The thunder and rain said two so-called "" emotional, and then accused Dong Yuhui of being irresponsible for stopping the broadcast, and blamed Dong Yuhui's fans in the live broadcast room for becoming a fan circle, plus he kept dropping his mobile phone, how to say it, even though many of the onlookers were not Dong Yuhui fans, they were all uncomfortable because of the strong preaching in this live broadcast.
In addition, he is not very professionally conscious in **, saying that Dong Yuhui's income is more than 10 million, implying that the other party's income is very high, and the operation directly makes people in the circle and outsiders look stupid.
As long as those who know about Dong Yuhui's income composition are actually clear, the main part is nothing more than wages and bonuses and equity given as a reward when it was originally shared, and this part of the equity has many restrictions, it is only a number, and it cannot really be money at present (if the gang is dismantled now, this part will even have to be cleared).
And take 10,000 steps back, even if Dong Yuhui really got a bonus of nearly 10 million as the legend says, it is because he has brought billions of profits to the company, like your grandson, although the goods are not as good as others, according to the financial report, you got 3 million reward shares in the first half of this year, plus plus or minus even using 100 million to calculate, it is much more than Dong Yuhui.
When something happens, it doesn't solve it, but is there while blaming consumers for their rice circles, and saying that employees get a lot of money, brother, do you really understand public relations?In order to calm down the matter, Dong Yuhui also replied in a long post on December 13. On the one hand, he said that he didn't want to respond because he was afraid that things would be magnified for no reason, and on the other hand, he also explained his work composition and copywriting formation process again, and resisted CEO Sun Dongxu"Rice rings"culture, he also responded, saying that he does not support everything in the fan circle, but at the same time, he also opposes the stigmatization of anyone with the fan circle culture.
Dong Yuhui wanted to calm things down as soon as possible, but the revelations that appeared later were not so optimistic about him.
An insider broke the news that in fact, the group very much wanted to "go to Dong Yuhui" as soon as possible, so they didn't want him to continue to stay in Dongfang for selection.
And as if to confirm this rumor, the quarrel just ended before, although Dongfang Xiaosun and Yu Minhong came out to apologize after that, but what to say, it feels like they are still serving water.
And what is even more worth pondering is that he apologized to Dong Yuhui just after speaking, but the poster released on the 15th has no shadow of Dong Yuhui, but this CEO stands in the C position-
Rumors followed, and the company's attitude was ambiguous, so in the face of this way of dealing with it, Dong Yuhui's fans were naturally not satisfied, and their "counterattack" was also very simple: they directly supported several opponents selected by Dongfang.
Consumers voted with their feet, not only did they help the original sparse live broadcast room of the other family to increase their sales by millions in two days, but even the stock price was pulled, and the other family picked up the leaks, but the days of Dongfang Selection were not so good. Not only did it lose more than 300,000 followers in a few days, but even the stock price was not good under the influence of this ** turmoil.
Seeing that things are completely big, on December 16, Dongfang Selection was releasedA notice without an official seal, announcing the dismissal of Sun Dongxu as CEO.
Interesting, right?could have made money together, but as a result, they were bent on doing things, did anyone deny the credit of the team behind Dong Yuhui?Not only do netizens not think it, but Dong Yuhui himself has emphasized many times that the support of the team is very important to him, and he is grateful to the company for giving him this platform, and he is satisfied with it, but now, he insists on erasing the contribution of individuals in this process. Up to now, employees and employees are unhappy, consumers are unhappy, and they make less money, except for the 9-minute meeting for consumers in the middle, except for the addiction to preaching, nothing is fished, you say, what are these leaders?100 help plan