The sudden change in the situation is a mess of loss after all

Mondo Entertainment Updated on 2024-01-30

**: A bad potato.

Within the scope of a country, it is possible to talk about loyalty, because patriotism is not only a moral obligation, but also a legal obligation. But in a business, don't talk about loyalty. A business is a business organizationThe pursuit of maximizing the interests under the law and rules, employees join the enterprise in order to maximize personal value, which has nothing to do with morality. Honesty and trustworthiness are the basic morality of society, not the morality of enterprises.

So, in the business, don't talk about loyalty. When you talk about loyalty to employees, you're already losing. This illustratesYour rules and systems can no longer bind employees, your blueprint and prospects can no longer attract employees, and your compensation and benefits can no longer match employees;Or to put it simply, if you give him 10,000 a month, other bosses can give him 20,000 a month. So what to do?So, the boss will come up with a trick: moral kidnapping, start talking about loyalty, and if you can't do it, you can talk about growth. To be honest, this trick is not as good as painting cakes. Painting cake is to show employees the future of the enterprise, as long as you are clever and logical and rigorous, employees may really believe, than I said: I said pony, you don't look at the company now there are 10 people, but after 3 years I will let the company go public, then you will be the vice president of the listed company, what do you want. It's a test of my planning skills, but the worst thing is loyalty. I said, Ah Yun, you want to run away now that you are capable?3 years ago, you were a college student who didn't know how to fart, if I hadn't taught you by hand, would you be where you are today?You can't forget your roots and can't be ungrateful. So is my set of moral kidnapping useful?

It's really useful, for example, when he meets a literary young man like Dong Yuhui, he may be moved to tears, saying boss, you are right, people can't just pursue money, and those who are confidants die. If you meet ordinary people, there is a high probability that it is useless. The post-00s employees who rectify the workplace say that you don't come to this set, as if I can only grow up here with you, and I can only eat and wait for death in other places. In the past 3 years, I have created a profit of 5 million for you, you earn 4.8 million and I earn 200,000, who will help whom grow?The last time I wrote the Oriental Selection, many people said that why did you still take Meng Yutong out to talk about things, that is a professional oilman.

But regardless of whether Meng Yutong is a professional oiler or not, in this Dong Mingzhu vs Meng Yutong war, Dong Mingzhu has already lost. Dong Mingzhu is the chairman of a Fortune 500 company, and Meng Yutong is a recent college graduateDong Mingzhu is 69 years old, Meng Yutong is 25 years old;Dong Mingzhu has fought hard in the business world all his life, and Meng Yutong is a novice in the workplace;As a result, Meng Yutong has been away from Gree for almost a year, and Dong Mingzhu still can't let it go, so he takes it out every day to talk about it. You just say, who loses and who wins?What should a normal boss do if something like this happens?can only knock out teeth and swallow blood, even if you have suffered a great grievance, you can hold it in your heart, don't go around and say it, tell the world that you have done something stupid. Can Meng Yutong not leave?

Meng Yutong's monthly salary in Gree is about 10,000, even if the annual salary is 150,000, now she is an Internet celebrity, and she brings goods within a reasonable and legal scope, and the industry generally estimates that her annual income is about 4 million. 25 times the gap, so you can't go?Even if you sophistry and say that I want to pursue my ideals, what is the conflict between earning 4 million and your ideals?

Last time, someone left a message, saying that Meng Yutong should not leave, and that he would have a better future if he stayed in GreeI was shocked to hear it, I have ever seen the most awesome boss, who can make an employee who earns 10,000 get 5,000, and that's it. I said that you have such an ability to fool, you can fool an employee into only taking 1 25 income and still let him stay, and work hardYou shouldn't be the boss, you should be a talent like Hitler, you can conquer Europe by eloquence.

First of all, when Meng Yutong first came, Dong Mingzhu said that Meng Yutong was her future ** person. Of course, Dong Mingzhu said this sentence with a goal, in order to increase Meng Yutong's popularity and strengthen the sales of live broadcast with Gree. Secondly, in China, no industry or format can be evergreenIt's all in the tuyere periodNo one can eat an old line for a long time. She can earn 4 million a year as an Internet celebrity today, and she may not even earn 100,000 in another 5 years. Again, and most importantly,Meng Yutong can't do Gree's live broadcast room at all, she is gone to maximize the value. If you can't do it in the live broadcast room, it's not Meng Yutong's problem, if you let Brother Xiao Yang or Dong Yuhui do it, you can't do it. It's very simple, if you look at Dongfang Selection or any live broadcast room with large traffic, the products sold are dazzling, and many of them are small items that cost more than a dozen to dozens of yuan, from fruits to snacks, from daily necessities to cosmetics. These products are very suitable for live streaming, as long as the anchor moves you with a certain sentence, you buy it on impulse, so the popularity is very high. But would you go for an air conditioner on impulse?Would you go to the live broadcast room because you bought an air conditioner?Even if you impulsively buy an air conditioner, you buy it and put itTherefore, it is unrealistic to expect to use live broadcast to make air conditioning.

Meng Yutong has made great contributions from a small Internet celebrity to a well-known Internet celebrity, first empowering Meng Yutong with a "future ** person", and then after Meng Yutong resigned, he repeatedly mentioned that he brushed a wave of popularity for Meng Yutong every time. And the arrival of Meng Yutong has created almost no value for Gree, at least, it is 108,000 miles away from Dong Mingzhu's expectations. The more Dong Mingzhu thinks about it, the more unbalanced he becomes, the more he complains, the more he complains about Meng Yutong's popularity, and the higher his popularity, the more unbalanced Dong Mingzhu becomes, and the more unbalanced he is. The key to Gree's take-off lies in its ability to control traditional channels, especially in 2007, when Gree and dealers cross-held each other and formed a strong alliance of interests. But as I just said, in China, you never expect to eat all over the world, and if you watch live broadcasts now, it will never be popular forever. China is developing too fast, and the only constant in the business world is change.

In 2010, the era of mobile Internet arrived, in just a few years, e-commerce to the traditional channels to form a crushing situation, many new brands with the help of e-commerce to achieve a leap, while the traditional old brands are still with the help of traditional dealers, resulting in too many levels, unable to reduce prices, lost competitiveness. This is very understandable, just like when I first made a mobile phone 20 years ago, when it was still a provincial dealer to a prefecture-level dealer to a county-level dealer, selling goods at a level, and each level of dealers enjoyed profits. But for this set, today's young people have never heard of it at all, whoever does this will die. In the first half of 2020, Midea surpassed Gree in terms of revenue for the first time. In the first half of this year, Gree Electric achieved revenue of 997 in the first half of the year9 billion yuan, a year-on-year increase of 416%。Midea, which has always been regarded as a competitor in the industry, achieved revenue in 19779.6 billion yuan. In half a year, Gree and Midea have a difference of 1,000 small goals. Midea surpasses Gree, I think there are two aspects, one is the success of Midea's diversification, such as the strong impact of small household appliances, and Gree actually wants to diversify, but with a mobile phone, everyone knows about it, and another Yinlong, and everyone knows the result. The second is that Midea is more successful in e-commerce than Gree, Midea and dealers are not so deep, but the ship is good to turn around, and can cooperate with e-commerce in depth at any time and launch a war. Dong Mingzhu, who has been strong all his life, naturally refused to admit defeat, and began to push new businesses, and even became a brand spokesperson many times, and even went to the live broadcast room to sell goods in person. However, Gree's channel reform is not smooth, and the original dealers together with the country, now immediately caused a backlash from many dealers, and various defections came one after another, such as many people ran to Philips, a place of chicken feathers.

Dong Mingzhu did two things, one was to recruit Meng Yutong, and the other was to usher in Wang Ziru. These two people both detonated Gree's ** and made Gree's popularity rise rapidly, but whether it is reputation or notoriety is really hard to evaluate. Wang Ziru said:If I have a period in my career where I can work with a top entrepreneur, do my job, and start my work, even if I don't do anything every day, I just watch how she has meetings, and I listen to what she says and does every day, I feel very happy. Listening to Wang Ziru's words, I was deeply shocked, I said that Nima is the level of the leadership of the top 500 companies, and any salesman in my career is better than him. The salesman's sycophant, you don't listen to the sycophant, but the painstaking advice.

Wang Ziru's sycophant sounded like a sycophant, and it smelled like a sycophant, and it was still a sycophant when I thought about it. In my original company, if someone said this to the president at the conference, the president would probably kick him down on the spot, but I saw that Dong Mingzhu's face was full of joy and overflowing. But from the current point of view, one king is free, it should not be enough. Recently, Dong Mingzhu suggested in an interview that legislation should be levied to charge training fees for employees' job-hopping, Dong Mingzhu emphasized:Because you have worked with me for more than ten years, I have cultivated you, I have spent so much financial, manpower, material resources and time, and you have patted your ass and left, then your next unit will at least compensate me for my training fees. What do you mean?Is this a deed of sale?It is really difficult to work as a worker, dedication is a good employee, and salary is self-centered. No performance, no money for you, and then tell you to fuck off;There is performance, and you are asked to pay the money, and then you can get out.

After reading this, I can only say that Gree's transformation is estimated to be very difficult, because it is still the same old ideaThe daddy smell is too strong. Many capitalists, that are real capitalists, just want to make money, in order to make money, they will also let their employees earn money, so that they are motivated, they are too lazy to talk about morality, they also have self-knowledge that they can't be teachers. And some bosses, they don't want to be capitalists, they want to be feudal lords, they want to be fathers, they want to be educators, and they want to control you in an all-round way. If you work for him again, he will tell you that he is helping you grow. Dong Mingzhu said in the live broadcast room:What are young people like now?Freedom to wander?Don't follow the rules?What do you want to do, and focus on myself?Then there will be no harmony in this society, and individuals are self-centered, which is a plate of scattered sand. Many of the young people I met still have a feeling. You may not necessarily end up with ideal results for personal struggle, but you have great love in your heart, care for others, and believe that the future world must belong to this kind of person. Since Gree wanted to transform, Dong Mingzhu's remarks have been constantly rushing to the hot search, which seems to be a good thing for GreeIt's a pity that every time it's because it's too out of line, it's scolded by young people on the hot search. I don't know if this group of young people will buy Gree's products when they grow up.

But I still admire the big picture of the older generation of entrepreneurs, which is really unlearnable and cannot be replicated. It's like if I were to say to Meng Yutong:YouWhen the secretary even a textcaseI can't write it,Shouldn't you study Xi?Although you are now earning 4 million a year, so what?Money shouldn't be your dream. Believe me, as long as you follow me for 20 years, you must earn more than 4 million!If you don't go to the enterprise to exercise, you actually run to be an Internet celebrity, your pattern is too low!Belch. I really don't dare to say this, but the older generation of entrepreneurs can say it confidently and calmly. All I can say is: it's really not okay to be unconvinced. 100 help plan

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