Beijing Business Daily (Reporter Wu Qiyun) On December 29, the "2023 "Hoarding Tourism" Report (hereinafter referred to as the "Report") released by Fliggy shows that since 2023, the consumer scale of "hoarding tourism" has increased by more than 100% year-on-year. On the supply side, the enthusiasm of merchants to carry out business in the form of ** continues to rise, and up to now, on average, about one out of every four high-star hotel stores in China has received guests who have "hoarded tourism". In addition, factors such as the improvement of travel certainty, the expansion of the supply of secondary reservations, and the improvement of content richness have combined to drive a significant increase in the write-off rate, and the number of room nights in hotels that have completed reservations has increased by more than 12 times year-on-year.
According to the report, the scale of "hoarding tourism" has continued to expand in the past three years, with an average annual growth rate of 55% in the turnover of goods, and an average annual growth rate of 49% for consumers. Different from the previous booking method of selecting a date before placing an order, consumers do not need to determine their travel plans when "hoarding travel", they can buy a tour first**, and then select a date to make a second reservation for travel according to actual needs. At the same time, it often has more advantages than calendar products and can support refunds before the appointment without any reason. From the perspective of consumer experience, "hoarding tourism" has reduced the difficulty of decision-making for consumers.
The report also shows that high-star hotel brand accommodation** is still the first choice for consumers to "hoard travel" in 2023. Since 2023, the number of room nights at high-star chain hotels that have completed ** reservations has increased by more than 14 times year-on-year;The number of bookings for secondary reservation products in the core operations of travel agencies such as route tours and entertainment** increased by more than 210% year-on-year.
The parent-child group is the core group of "hoarding tourism" consumption. People with babies born between 1985 and 1995 are the main group of people who "hoard tourism" on Fliggy this year. At the same time, young people, as the main force of interest consumption, are still the incremental customer group of "hoarding tourism". The number of post-95s, post-00s and "hoarding tourists" has increased significantly compared with last year. During the "Double 11" period in 2023, the number of "post-95" and "post-00" consumers who "hoard" vacation and tourism products will increase by more than 3% year-on-year3 times.
As the year of full recovery of domestic long-haul travel and outbound travel, the richness of consumers' "hoarding travel" choices in 2023 will be the highest in recent years. Long-term travel methods at home and abroad are all back, such as visiting penguins in Antarctica, chasing the aurora in the North Pole, running to Tanzania's largest animal migration, and lying on the warm beaches of Southeast Asia to enjoy the sunset ......It is no longer a dream to "stockpile" the beauty of the world in the order list. It is worth mentioning that international cruises, island vacations and other quality games are particularly popular with "hoarding tourism" consumers. Since 2023, the number of consumers who have "hoarded" international cruises on Fliggy has exceeded the same period in 2019. The overall booking situation of cruise ships** maintained a rapid recovery trend throughout the year. In December, the average daily transaction volume of Fliggy's cruise products increased by more than 2 times compared with July during the summer season. Island Vacations** are among the best in the year's promotions. Taking "Double 11" as an example, among the top 10 overseas destinations with the most popular bookings for "hoarding travel"** during the period, nearly half of the destinations featured island tours.