In 2014, a news that "Henan girls rely on 'sildenafil' to continue their lives" sparked heated discussions. After understanding, it was found that the girl suffered from congenital pulmonary hypertension, and because she could not afford to pay the high ** fee, she found that this "only 128 yuan per pill" could also achieve the ** effect, and the cost was reduced by half compared with imported drugs.
According to the statistics of the China Charity Federation, there are about 12 million people with similar diseases in China, and as many as 5 million people use the above drugs to relieve the symptoms of hypoxia caused by lung resistance all year round.
What few people know is that its birth not only allowed more people to obtain the light of lifeIt has also caused a series of "market battles".
"Westland" originated in the early 90s of the last century, when the British Pfizer laboratory wanted to develop a drug to solve the cardiovascular pressure expansion disorder. However, in the first generation of clinical trials, no effective data were obtained.
Just as the researchers were about to give up, they found that the subjects were unwilling to hand over the rest of the drug. This made them curious, and after some research, they learned that this has significantly improved the "that aspect" and other problems of middle-aged people.
In the end, Pfizer decided to focus on this developmentand1998 yearAcquiredfdaMarketing Authorization,For a time, sildenafil became famous, and Time magazine published an article "The world has waited 4,000 years".
Two years later, Pfizer, which had been a great success in overseas markets, entered China and quickly won the first place in the almost blank market. Data shows that in April of that year alone, more than 200,000 doctors wrote more than 7 million prescriptions for 3 million people. In 2012, it reached a sales peak of 2 billion US dollars (about 13 billion yuan).
Seeing that the "outsiders" are making a lot of money, domestic research and development can't sit still. In 2014, Xidi's patent expired in China, and the domestic Baiyunshan obtained the imitation right to take advantage of the situation, won the baton, and sold nearly 30,000 pieces in the first year.
According to incomplete statistics, there are currently more than 20 domestic manufacturers of various types. And in the past two years, with the development of international e-commerce channels such as Jingjd East and the improvement of global health awareness, some of them have played gimmicks of upgrading at all levels, preparing to "make a comeback". Among them, the more representative Nissan "grain Yuwei" products,Ditch the traditional most attractive instant gimmick,With long-term maintenance concepts such as "moisturizing things silently", it is loved by domestic consumers.
It is fundamentally different from the United States and domestic imitations", "targeted intervention in the mitochondria of reproductive system cells", the staff in charge of core research and development introduced.
Regarding mitochondria, he explained: Many international experiments have demonstrated that mitochondria are one of the 12 markers of human aging, and direct intervention from the reproductive systemGreatly saves the time and cost of maintenance"Not yet, he added.
Flipping through the details of its Jingjd East, it was found that unlike the previous functional formulas, Granule Yuwei uses a variety of natural extracts such as Thai black ginger and Himalayan shilajit, abandoning chemicals, alleviating the feeling of fatigue after "exercise", and all-round daily maintenance. Interestingly, it is rumored that Thai boxing champion Naike Nong Dong also consumes black ginger every day to replenish his physical strength.
However, although it seems to be more advanced in concept and more scientific in method, it is still difficult to escape the test of the market. According to the data, since the beginning of this year, Yuwei has entered the country and has won tens of millions of revenues, but the follow-up momentum is insufficient, and it is gradually declining.
Industry analysis: people's consumption downgrade is one of the reasons, more important may be the traditional market is more popular, most users have been Xi to "enjoy the fast", this maintenance technology,It's still too advanced for the country. It is not difficult to explain that most of its users are concentrated in first-tier and super first-tier cities such as Beijing, Shanghai and Guangzhou, and most of the users are high-net-worth individuals with high education and multiple deposits.
In 2014, the first thing that domestic Baiyunshan did to break the overseas monopoly was to reduce the monolithic ** by 70%. But despite this, the domestic production is difficult to highlight the encirclement, and after a period of glory, now Nissan products are "harvesting" again. With the continuous emergence of competitors, it is conceivable that the market competition will become increasingly fierce in the future.
The 2022 "Blue Book of Healthy China and Happy Times" mentioned that "forty percent" of men in China suffer from sexual health problems, and data from Guanyan Tianxia shows that from 2016 to 2020, the relevant market has increased to 53500 million, is expected to reach 10 billion in 2024, it is true that the owner of the market is the consumer after all, although emerging products may not escape criticism, but the test of the market is the standard answer. For businesses, this "battle for men" is far from over.