Recently, Apple quietly launched the highly anticipated "new product" - AirPods Pro2, a headphone charging case equipped with a USB-C interface. This charging case does not come with earphones, and the price is as high as 749 yuan, which makes people want to know more about the story behind this. 
You may wonder why the ** of a charging case can reach 749 yuan?In fact, this is not a simple headphone accessory, but a product designed for iPhone 15 series users. Apple understands the psychology of its users and has accurately captured those who are still using the first-generation AirPods Pro or the second-generation Pro with the Lightning connector. In this regard, Apple has demonstrated an accurate insight into the needs of its users, and has met the urgent needs of users through unique and innovative solutions. Interestingly, users don't need to buy brand new earbuds, just replace this **charging case, and they will be able to experience excellent audio effects. This not only realizes the clever upgrade of the product, but also maximizes the use of the residual value of the original equipment. At the same time, users also save the trouble of carrying two lines, and realize the convenience of travel. This innovative design can't help but make people marvel at Apple's profound skills in user experience and product innovation. 
However, Apple's strategy has also raised some skepticism. With the AirPods Pro2 expected to ship between 85 million and 90 million units, it is expected to generate a staggering amount of revenue if every user chooses to replace the charging case. Perhaps, this also makes us wonder if Apple will launch a new business in the future to specialize in the user's lost headphone accessories and then sell them as a single earphone. After all, users are more likely to lose a single earbud than the probability of losing the charging case. 
Overall, Apple's marketing strategy, while somewhat puzzling, has also demonstrated its excellent ability to innovate products and meet user needs. And for those who are willing to pay a price for convenience, perhaps it's just a new option worth considering. As technology continues to evolve, we may be able to see more of these "trends" emerge in the near future.