Chinese brands are gradually exporting advanced technology to the international market, which marks the transformation of Chinese technology from "bringing in" to "going out". Among them, the water purifier brand Angel has frequently won awards and honors on the international stage, and has received great attention from overseas users.
On November 29, the Asian International Innovation and Invention Award Ceremony was held in Hong Kong, China, and Angel won the "Outstanding Innovation and Invention Award for Water Treatment". In addition, at the 75th World Exhibition of Inventions in Nuremberg this year, Angel's innovative technologies "APCM Aerospace Sterilization Technology", "Long-term Reverse Osmosis Filter" and "UVC-LED Ultraviolet Sterilizer" won the gold medal, "Super Silent Opposed Balance Pump" and other 2 projects won the silver medal, and "Kitchen Machine" and other 2 projects won the bronze medal. At the same time, at the Amsterdam International Water Treatment Exhibition in the Netherlands, known as the "world's largest water exhibition", Angel also won the "Special Award for Water Purification Technology Innovation".
These accolades are the best recognition of Angel's technical prowess. At the same time, it also shows that the influence of Chinese technology on the international stage is increasing.
From products to the sea, to the technical foothold
Angel's overseas practice is a microcosm of Chinese brands going global. From the production war to the technology war, behind the change is the "breaking" and "creation" of the Chinese brand.
Angel was established in 1987, at the initial stage of domestic water purifiers, at the same time, foreign brands have poured into the domestic market, with more advanced technology and products, foreign brands have a strong impact on China's water purification industry, domestic water purification enterprises can only survive in the cracks.
After 2000, with the strengthening of industry supervision, domestic water purifier enterprises vigorously improve product quality, enhance service awareness, coupled with the increasing output, reduce production costs, water purifiers and their spare parts, consumables The price of consumables has been reduced and the characteristics of multiple models and models, water purifiers have the opportunity to fly into thousands of households, and domestic water purifiers have entered a stage of rapid development.
However, it is worth noting that this stage seems to be showing a trend of a hundred flowers blooming, but in fact, it is still in the low-end competition in product assembly and marketing packaging, because the reverse osmosis membrane technology, which is called the "core" of water purifiers, was still monopolized by foreign companies at that time. Consumers don't know that seemingly simple water purifiers are actually facing the dilemma of "stuck neck".
Reverse osmosis membrane is an artificial semipermeable membrane made of simulated biological semi-permeable membrane with certain characteristics, which is the core component of reverse osmosis technology. Reverse osmosis membranes have a small pore size, only water molecules can pass through, and the static pressure difference between the two sides of the membrane can be used as a driving force to achieve the separation of liquid mixtures. At present, reverse osmosis membranes are widely used in electric power, petrochemical, pharmaceutical, food and beverage, environmental protection and other fields.
The global reverse osmosis membrane market is a market monopolized by a small number of companies, and the head companies such as Dow, Hydeneng, Toray, and Toyobo occupy most of the market share, and most of the companies have research on reverse osmosis technology dating back to the 60s of the twentieth century.
Therefore, for Chinese water purification enterprises, if they want to have real core competitiveness and achieve high-quality development, it has become a task to overcome filter technology.
In 2019, Angel's self-developed "long-lasting reverse osmosis filter element" was launched, which means that the foreign monopoly in the field of water purification has been broken and the localization plan has appeared.
Angel's long-term reverse osmosis filter element has a filtration accuracy of 00001 microns, which can strongly remove harmful substances such as bacteria, viruses and heavy metals in water. The technology has obtained 10 domestic and foreign patents, including 4 invention patents issued by China, the United States, Japan and South Korea.
It can be seen that Chinese brands are gaining a place in the professional market with excellent quality and technology.
As a result, Angel has gained the foundation for high-end development.
Participate in multi-dimensional competition on the journey of internationalization
In addition to the technical battle, insight into consumer needs and product application scenarios is also crucial. As a household appliance that interacts with users frequently, water purifiers need to understand consumers and find opportunities from details.
Today's consumers have multiple needs for water purifiers. Especially this year, the market growth of "clean heat integration" water purifier is obvious. According to the monitoring data of Aowei Cloud Network (**c), in the first three quarters of 2023, the scale of online "clean heat integration" water purifiers will reach 5600 million yuan, a year-on-year increase of 1095%。The market share of online and offline "clean heat integration" water purifiers is respectively. 8%, an increase from last year. 8%。
In addition, the water purifier market has rapidly entered the era of "high flux", and consumers are pursuing water purification products with high flow rate.
In September this year, Angel launched a new product of heat purification - high-flow water purifier series A7 Pro 600, which is equipped with high-flow patented fresh heat technology to ensure that fresh hot water comes out directly, eliminating the impact of thousands of boiling water on health, and four-level temperature control makes the water intake process more intelligent and convenient. At the same time, the new product uses a double-faucet purification design, and the domestic water is filtered out of different colors and odors, residual chlorine and large particles of impurities through the faucet, and the removal rate of heavy metals (arsenic, cadmium) is 99% through the small faucet.
It can be found that Angel A7 Pro 600 meets the differentiated water needs of consumers, that is, the large water demand for domestic water such as washing vegetables and the ready-to-drink demand for clean hot water.
The report of Aowei cloud network pointed out that the "integrated heat purification" water purifier can integrate purification and heating functions, which is not only an upgrade of products, but also a continuous attempt by the brand in the pursuit of product function integration and user experience.
On the whole, the competition in the water purifier market has gradually shifted to more advanced positions such as more intelligent solutions, more complete product functions, and longer filter life.
In October this year, Angel launched a commercial high-throughput AHR29 series direct drinking machine to provide safe, efficient and convenient drinking water solutions for public places. The product is equipped with step-by-step heating technology, which realizes continuous hot water of 20L per hour, and the peak water does not need to wait, and at the same time, it adopts a three-channel design, which can realize the surging water volume without cold and hot temperature, efficiently meet diversified needs, and improve the experience of clean drinking water in public places.
At present, Angel's products have been exported to 65 countries, and have been certified by 8 global authoritative organizations, including CQC in China, UL in the United States, NSF in the United States, CSA in Canada, BV in France, ITS in the United Kingdom, SGS in Switzerland and TÜV in Germany.
With perseverance, dedication, and deep cultivation, Chinese brands have proved in practice that there is no shortcut to technological development, only independent innovation, and can only be overcome in the face of practical difficulties. From cost advantages to professional advantages, many Chinese brands are moving from passive answering to active attack, from Made in China (Made in China) to a new stage of Create in China (Created in China).