Once upon a time, farmhouses were synonymous with being popular all over the country, with a rustic environment and fresh and delicious farmhouse meals, attracting countless tourists. However, with the change of times, a farmhouse that was once full of hard to find is now closed on a large scale. What is the story of the ups and downs behind this change?
1.From a paradise to a black-hearted restaurant.
Farmhouse was originally established in the first decade of the 20th century, and with the rise of rural tourism economy, it has become an ideal choice for urban people to relax and have fun. The original ecological and pure natural farmhouse style makes tourists feel like they are in a paradise. At the most glorious moment, every family has set up one after another, like mushrooms after a rain, and it has instantly become a unique local landscape.
2.Stealing customers, health hazards, and following the trend.
However, with the increasing number of entrants, there has been a serious homogenization of the farmhouse industry. The problem of rip-off is getting worse, and consumers are often "exhausted" by sky-high menusHidden health hazards are frequent, but the name of ecological ingredients has become a "danger zone" for farmhouses;And the following effect makes the scenery of the farmhouse become a repetition of the old pattern.
3.Eat badly, live badly, play badly.
Consumers have encountered a series of problems, and poor eating, living and playing have become the fatal wounds of farmhouses. From the "private room fee" to the safety hazards of entertainment facilities, everything has put consumers off from farmhouse entertainment. The image of the farmhouse has changed from a paradise to a black-hearted restaurant, which is one of the reasons why consumers are no longer favored.
4.Transformation or a new way out.
In the face of the reversal of the situation, more and more farmhouses have begun to actively transform. Some villages have introduced market-based operation mechanisms to create new agricultural leisure experiences and attract tourists through upgrading. Instead of just eating, drinking, and having fun, the farm stay is more focused on providing a true rural experience.
5.New agriturismo experience.
Some farmhouses choose to be country houses, excursions or even campsites. Although the name of the farmhouse is fading out of the stage, new ways of leisure are rapidly emerging. While experiencing rural life, tourists pay more attention to the "sense of participation", which may be the new direction of farmhouse entertainment in the new era.
6.Epilogue.
The tuyere comes and goes fast. The rise and fall of the farmhouse is a legend full of twists and turns. Times are constantly evolving, and consumer needs are constantly changing, and farmhouses may be able to find new ways if they can actively transform and provide a more contemporary experience. Regardless of the future, the rise and fall of farmhouses will become a legend in China's catering industry.