This weekend evening was especially worth the special flight from Guangzhou to Beijing for me!The event was particularly meaningful because Audi partnered with Bentley, Lamborghini and Ducati to host the Group Night, which was the first time that the four brands have come together since Bentley joined the Audi Group in March 2021.
Together, we will be ahead of the future. The event featured blockbuster products from four major brands, including Audi's Q6 e-tron prototype, Lamborghini's Huracán Tecnica 60th Anniversary Limited Edition, Bentley Bentayga Long Wheelbase Edition, and Ducati Di**el V4, each of which was intriguing.
Rather, it should be in line with the theme of the event"Togetherness · Future"Dr. Wen Zeyue, President of Audi ChinaJürgen Unser) said at the scene:"The four brands of the Audi Group, Audi, Bentley, Lamborghini and Ducati, are moving forward at different speeds for the future of electrified mobility. With their unique advantages and solutions, each brand will leverage the ecological synergy to jointly shape the blueprint of the future of luxury mobility. "
Regarding the Q6 e-tron on display, Dr. Wen Zeyue also said that Audi's electrification transformation is entering a critical juncture, and the first Audi Q6 e-tron built on the PPE pure electric platform will be localized and mass-produced at Changchun Audi FAW New Energy Vehicle*** by the end of 2024.
Kim Airey, executive general manager of Bentley Motors Chinese mainland and Hong Kong and Macau, said that Bentley is there"beyond100"Under the guidance of the strategy, we are moving towards an end-to-end carbon neutral enterprise, and at the same time, in the product launch process, we are moving towards the launch of plug-in hybrid or pure electric models for all models in 2026 and the pure electric power of all models in 2030
Konstantin Sychev, Executive General Manager of Automobili Lamborghini Chinese Mainland, Hong Kong and Macau, said:"This year marks Lamborghini's 60th anniversary. With the launch of Revuelto, Lamborghini's first HPEV high-performance V12 hybrid supercar, in China, we are accelerating our 'Direzione Cor Tauri' electrification strategy. "
Luca Battiloro, CEO of Ducati China, said at the scene:"In 2023, Ducati will be the only motorcycle** supplier at the FIM Enel Motoe World Cup Electric Motorcycle Championship, representing Ducati in the field of electric drives. Ducati's development in China has also demonstrated unparalleled brand performance, not only due to the excellent performance of its products, but also to the unwavering support of the Ducati community of Ducati riders in China. "
The four brands representing the luxury sector are moving towards electrification together, and we believe that their future development will be worth looking forward to!