Author: Lu Zhimei.
On December 15th, "Sword and Fairy World", which is based on the well-known IP of Sword and Fairy Legend and will be built into the world's first national style fairy open world masterpiece, opened the second test as scheduled, once again attracting many players to try and "watch".
In fact, as early as the first round of testing in June this year, the gameplay design, open world experience, and attractiveness of the plot content of "Sword and Fairy World" have been recognized by many players. In the second test after half a year, as the "pearl of the palm" of CMGE, the game has been optimized in an all-round way. Starting from the novice village, "Sword and Fairy World" has been tuned in terms of scenes, characters, plots, and combat experience. Judging from player feedback, the game immersion experience has been significantly improved, and the overall sense of the version has also made a qualitative leap.
This also shows from the side that the cross-end masterpiece "Sword and Fairy World", which has invested more than 300 million yuan in R&D and has been polished for more than three years, has not disappointed the expectations of many gamers.
The open world of Xianxia opens up a new adventure
A combination of new original characters and classic IP characters
It is understood that "Sword and Fairy World" is a new juvenile adventure story created with Sword and Fairy IP as the core. Players can fly through the 384-square-kilometer seamless map, truly "going to the sky and going to the ground". In this virtual world that integrates games, leisure, socialization and consumption around "game + social + UGC", "young heroes" can freely explore and create, and feel the beauty of classical philosophy, Chinese landscapes and Chinese mythology in Chinese culture all the time while enjoying leisure and entertainment.
As the story progresses, players will not only be able to enjoy the beautiful scenery of Jiangnan, Bashu and other places, but also appreciate local characteristics such as Shu embroidery, paper-cutting, and Sichuan opera face changing, feel the charm of Chinese culture through various theaters, and experience the beauty, grandeur and fantasy of the oriental fantasy world.
In the process of traveling through the world, the protagonist can explore the unique game scenes such as fairy mountains, empty islands, towns, markets, and mysterious underground, and experience the cultivation of immortal methods, alchemy and alchemy, and medicine mining. Somewhere in the wild, after passing through a mediocre stone arch, the player may strayed into a strange cave. Immortal magic weapons, five spirit shengke, talisman spells, elixir divine weapons, as well as wild immortal mountains, overseas immortal islands, and hidden immortal sect ......These elements will also be presented in-game, waiting for players to slowly discover.
Among them, the application of new technologies has further enhanced the interactive experience of players. For example, with the blessing of AI technology, many NPCs in "Sword and Fairy World" can show corresponding speech and behavior according to the surrounding environment, forming a natural and real social ecology and improving the authenticity of the virtual world.
As an important part of the Fairy Sword IP matrix, players will also meet the characters of the past generations of Fairy Sword, unlock new exclusive plots, and gain new growth and bonds.
In this round of the second test of Ask the Sword, a new original character - Dust was also launched. At the same time, classic IP characters such as Li Xiaoyao, Zhao Ling'er, Shen Baoshuang, and Long Kui will also appear in the game one by one. The classic battle system of Fairy Sword, which attracts the most attention from players, will also be launched in the beta version of Wenjian, including the fairy magic system, combined skills, QTE, and five spirits that are well known and expected by IP fans.
On December 14, at the Game Trends Forum of the China Game Industry Annual Conference, Wang Xu, co-founder and chief analyst of Gamma Data, released the "2024 China Game Industry Trends and Potential Analysis Report". According to the report, more than 50% of users are interested in open-world games by breakdown of gameplay, ranking first.
As of December 19, the official website of "Sword and Fairy World" shows that the number of pre-orders for the game on all platforms has exceeded 2.4 million. From the release of the concept CG in April, the first exposure of the actual PV, to the first technical test in June, and now to the appointment of more than 2 million players, it can be seen that the popularity of this groundbreaking Sword and Fairy open-world game has been rising.
With such a high level of popularity, in the near future, with the official launch of "Sword and Fairy World", both the number of players and the turnover situation have become exciting.
The "energy" of the fairy sword IP matrix is sufficient
It is worth noting that the popularity of "Sword and Fairy World" is inseparable from a huge fan base. Whether it is the once-popular "The Legend of Sword and Fairy" series of stand-alone games, or the well-known TV series of the same name, it has brought a large number of fans to the Sword and Fairy IP, making it a national-level IP today.
Through years of development, Xianjian IP has built a huge derivative ecology, including games, comics, literature, trendy toys, animation, ** dramas, stage plays, film and television works, theme restaurants, and even live entertainment. Today, Xianjian IP has accumulated a user base of more than 600 million around the world, including 100 million core fans. In addition to the eagerly awaited "Sword and Fairy World", CMGE also has plans for interactive drama games that have attracted a lot of attention in the game circle recently. In addition, the WeChat mini-game based on the Fairy Sword IP has also been officially launched.
With the efforts of CMGE, the ecological scope and vitality of Xianjian IP are still steadily continuing. CMGE has reached cooperation with Tencent**, iQiyi and other platforms, from the end of this year to the next five years, Xianjian IP will have 6 film and television dramas, 3 cartoons to meet you.
Xiao Jian, Executive Director, Chairman and CEO of CMGE, said that Xianjian started as a game, but it has grown into a well-known IP brand, which has produced deep connections with all walks of life, empowered many physical industries, and achieved good commercial value and returns. In the future, with the development of technologies and forms such as open world, metaverse, UGC, and AIGC, we are also thinking about how Xianjian IP can meet the needs of players in the future and achieve more competitive upgrades and longer linear operations.
Disclaimer: This article is for informational purposes only and does not constitute investment advice.