On December 6th, the 2024 Spring Festival New Product of Xixingge - Yanchi Tan Sheep Brand Promotion Conference was held in Fuhai Hotel, Yanchi County, Wuzhong City. With the theme of "crab" hand in hand and "sheep" from all over the world, the event brought together more than 240 dealers and industry elites from all over the country to jointly develop the brand development strategy of Yanchitan sheep and welcome a new chapter in the future development.
Transformation and empowerment is imperative!
Based on a new starting point, open up a new direction!
Seize new opportunities and win a new future!
At the beginning of the event,Wu Aer, President of Yangcheng Lake Hairy Crab Industry Association of Suzhou Industrial Park, Bai Yunjiang, President of Yanchi Tan Sheep Association, and Zheng Guohe, General Manager of Jiudao Agricultural Science and Technology of Yanchi CountyThey have successively extended their sincere blessings to this event, and jointly expressed their confidence and expectations for the cooperation between Xiexingge and Yanchitan Sheep, emphasizing that the cooperation between the two will give back to consumers with higher and better quality.
In the opening speech, Wang Changyu, chairman of Xixingge Aquaculture, Yangcheng Lake Town, Xiangcheng District, Suzhou City, expressed his heartfelt thanks to the guests and businessmen who have supported and paid attention to the development of Xixingge over the years.
He said that during the 45-day inspection in Yanchi, he had an in-depth understanding of the characteristics of Yanchitan sheep drinking alkaline water and eating herbs, and visited the production processes of Yanchitan sheep breeding, slaughtering, segmentation, sales and storage. He said: "In Yanchi, from a person who doesn't like to eat mutton, I also fell in love with the smell of Yanchitan sheep's meat. The positioning of Yanchitan sheep has also risen from the company's many products to the same status as Yangcheng Lake hairy crabs.
In Yanchi, we opened a company, registered a trademark, joined the association, and obtained the license to sell Yanchitan sheep, we will also take root in Yanchi, deeply cultivate the Yanchitan sheep industry chain, and strive to contribute to the promotion of Yanchitan sheep. ”
Mr. Wang said: "Only when there is a goal can there be direction and motivation. "The sales target of Xixingge 2023 Yanchitan sheep is over 20 million, 50 million in 2024, and 100 million in 2025!The road is long, and more than 300 colleagues in Xiexing Pavilion work together to form a rope, and they will definitely be able to achieve this goal!
Subsequently, Yanchi County Jiudao Agricultural Science and Technology Co., Ltd. signed an order purchase agreement with cooperative farmers for Yanchitan sheep. Wang Changyu, chairman of Xixingge Aquaculture, Yangcheng Lake Town, Xiangcheng District, Suzhou City, and Zheng Guohe, general manager of Jiudao Agricultural Science and Technology in Yanchi County, signed an order agreement for Yanchitan sheep.
Next, Huang Rongxing, director of Yanchi County Agriculture and Rural Bureau, awarded the license to Wang Changyu, chairman of Xiexingge, which marks that through this award, the development of agricultural tourism and other industries in Yanchi County can be further promoted, and the geographical indication product of Yanchitan sheep will be promoted to the whole country
In the sheep opening ceremony, the guests witnessed the official release of the new product of Xixingge 2024 Spring Festival - Yanchitan sheep. At the event, Yanchitan mutton dishes attracted the attention of many guests and diners with their unique color, flavor and taste. Everyone tasted this delicacy and were amazed by its tenderness, juiciness, delicate taste and no smell.
Subsequently, a series of performing arts programs were interacted at the sheep opening ceremony, which increased the interest and participation of the promotion meeting.
Yanchitan sheep brand promotion meeting
"Crab" hand in hand, the name "sheep" all over the world--- crab Xingge 2024 Spring Festival new Chitan sheep brand promotion meetingIt ended in an exciting atmosphere. In the future, Xixingge will continue to promote the development of China's agricultural products industry, provide consumers with better products and services, and help China's rural revitalization to a new level.