From December 14th to 15th, the live broadcast of women's e-commerce in Fujian Province entered Xiamen, relying on the Chenghua Science and Technology Innovation Base to carry out live broadcast activities. Photo by Southeast Net reporter Yan Caibin.
Southeast Network December 22** Road (Reporter Zheng Xiaodan Yan Caibin) A standardized live broadcast room, a selection of high-quality and low-cost products, a large number of professional training of many talents, located in the core area of Xiamen Science City, Chenghua Science and Technology Innovation Base is taking advantage of the opportunity of the development of the digital economy to build a live broadcast brand in Xiamen, so that Xiamen's city business card can spread further with the help of the Internet.
From December 14th to 15th, the women's e-commerce live broadcast activity of "Fujian Tesco Sister Companion" hosted by Fujian Women's Federation and Xiamen Women's Federation and undertaken by Chenghua Science and Technology Innovation Base was held here. "Sisters, we're here to deliver benefits!In the base, the anchors enthusiastically promoted, allowing people to see the professionalism of Chenghua Science and Technology. As everyone knows, some of the special agricultural products, professional anchors and distribution platforms in the live broadcast room all come from this base.
Landing in Tong'an to promote the business card of prefabricated dishes.
Many people don't understand that the 'Anjing food' they often eat is from Xiamen. Huang Guanrui, head of the operation of Chenghua Science and Technology Innovation Base, said.
In the recently released "2023 Top 100 Prefabricated Vegetable Industry Bases Research" report, the "2023 Top 100 Prefabricated Vegetable Industry Bases" was released for the first time, and Tong'an District of Xiamen City ranked among the top ten, ranking sixth. A number of industry leading enterprises such as Gulong, Yinxiang, Lvjin and Leyiju are from Xiamen Tong'an, and Tong'an District is also the largest fitness equipment manufacturing and export base in Asia.
The national "prefabricated food" track is fully rolled out, and Xiamen Tong'an District is also seizing the opportunity to make this signboard more resounding. As a result, the industrial platform of "Xiamen Prefabricated Vegetable Production and Research Center", the Fujian base of the central enterprise "Good Product China", and the industrial sector of the main board listed enterprise "Tianxiaxiu" have successively landed in the Chenghua Science and Technology Innovation Base, so that the original industrial cluster has developed from B-end users to C-end users.
Chenghua Science and Technology Innovation Base identifies the pain points of C-end sales in the traditional prefabricated food industry, and creates an online full-link sales platform and channel. Through the resource precipitation of its group enterprises, relying on Douyin live broadcast, community**, distributors, and the theme platform of the small B-end as the full-link on-site sales, it will open up the overall sales market across the country.
As long as there is a high-quality pallet mechanism, we can do the overall sales and distribution online. For his online distribution "kingdom", Huang Guanrui is full of confidence.
School-enterprise linkage to consolidate new talents.
The online distribution confidence of Chenghua Science and Technology Innovation Base has a history.
In recent years, with the rise of the live broadcast industry, the gap between ** and related industries for related talents has become larger. The question of how to cultivate new talents and who to train them has always been a hot topic of discussion in the industry.
We start with talents and take university cooperation as the entrance. Huang Guanrui said that the base cooperates with Donghai Vocational and Technical College, Xiamen Marine Vocational and Technical College and other colleges and universities to carry out skills training, and then transform the employment direction of students in related majors and broaden the employment market of students. At the same time, the base will also provide its own ** chain section to the training trainees for the trainees to select products and bring goods live. "Originally, the quality control of goods was one of the most difficult levels, and the most difficult problems of the students were solved through the first-class chain built by our early cooperative enterprises. Huang Guanrui said.
Chenghua Science and Technology Innovation Base not only provides training for students, but also establishes the "Chenghua Vocational Training School" to provide low-cost and high-quality training for "mothers". "Unemployed mothers have fragmented time, and the live broadcast e-commerce industry is more suitable for them. According to Huang Guanrui, in order to better train new talents, the base adopts a "3+2+14" small-class training model, that is, 3 days of theory, 2 days of practical operation and 14 days of mentor guidance, so that more mothers can go directly to work after training.
In the accompanying guidance stage, Chenghua Science and Technology Innovation Base introduced the "World Show" virtual live broadcast system, so that the tutor can see the live broadcast of each student on the terminal, put forward targeted opinions, and determine the label, so that the students can better find their own track and make their employment road smoother. "Content is always at the core. Huang Guanrui said that in addition to learning the knowledge of live broadcasting, students also need to learn to edit**, in order to make their online live broadcast or content more core competitiveness.
This year, Chenghua Science and Technology Innovation Base reached a strategic cooperation with Xiamen Women's Federation and Tong'an District Women's Federation, and held the "Xiamen Women's Federation 2023 Internet Marketer Training Course", which provided women sisters with training full of dry goods and escorted more women sisters on the road to e-commerce entrepreneurship.
Low-cost entrepreneurship to achieve a win-win situation for all parties.
With its own first-class chain platform and small-class professional training, how can women and sisters achieve low-threshold entrepreneurship?
Chenghua Science and Technology Innovation Base has given a set of its own answers: through the construction of a standardized live broadcast room, market competitiveness of training costs, and an office environment available for rent, the main focus is to "settle in" and enjoy entrepreneurship. In Huang Guanrui's view, as the live broadcast industry becomes more and more standardized, the requirement of holding a certificate will also be put on the agenda at any time. Therefore, through professional training and standardized training, the base creates an entrepreneurial atmosphere of "people and goods yards" and provides full-process services for new e-commerce talents.
At the same time, the base also put forward the concept of "shared live broadcast room". That is, the live broadcast room of the e-commerce anchor does not have to be fixed, and changes with the space of the anchor, and the new ** base will open up the selection, matching, equipment and other links, so that the anchor can broadcast live across the space. "For example, if a non-Xiamen local anchor comes to Xiamen on a business trip, as long as she comes to our base alone, she can start broadcasting normally, and the whole team does not need to move over. Huang Guanrui explained that through the whole process of building the base, the "people, goods and yards" of the live broadcast industry are transferred to the anchor, and relying on the cultivation of live broadcast talents, so that the remote anchor can start broadcasting at any time in the base, which greatly reduces the cost of live broadcasting.
According to the base plan, the future base will take the domestic leading enterprise brand as the starting point, carry the existing talent training, live broadcast ** chain, and build a whole-process release and procurement system. "I hope to be able to access the local ** chain in Fujian Province, and even the national ** chain platform to do the overall digital transformation. Huang Guanrui said that in this way, it can help local enterprises to better promote local specialties and industries, and also make suppliers profitable.
At present, Chenghua Science and Technology Innovation Base pragmatically develops its own business, steadily integrates industrial resources, highlights the main business, does fine and professional, adheres to front-line service, and insists on collaborative efforts. The base has attracted more than 55 registered enterprises of all kinds and an office area of more than 3,000, which has shown initial results in radiating and driving local industries and serving the rural revitalization of Tong'an.