The heavy snow season is approaching, and Ningbo is still bathed in the warm winter sun. As a result, people who yearn for sunshine, nature and fresh air are stepping out of the city and into the countryside. Located in Yunlong, Ningbo, Chillin' Park has attracted a lot of attention, and with curiosity about the old renovation creative park, Design Trends came here and visited Mr. Mao Yun, the founder of Qicang Design, a well-known Chinese design brand.
Here, from the perspective of a designer, Mr. Mao Yun simultaneously revealed his other "hidden identity" - the founder of the Chillin'Park series. From the aspects of design transformation, business model, operation logic, traffic thinking, and cross-border upgrading, he vividly expounded the Sichuan aesthetics of "design because of life, beautiful because of design".
With the in-depth one-on-one interview, we tried to discover his dialectical thinking on design, aesthetics and life from the intersection between his design map and business map, and restored a complete puzzle that belongs to the core advantages of Qicang Design. In this puzzle, the key support lies in the top-level brand thinking and the intertwined innovation mechanism.
In the past, Mr. Mao Yun thought that designers were storytellers, but after cross-border business, he became more determined to do so, but he had a more accurate perspective and more diverse experience on how to tell a good story. From Mao Yun's design works and his layout of the business system, we see a mature and highly internally driven value model, and also see the forward-looking and infinite possibilities of Qicang Design.
Mr. Mao Yun. Founder and design director of Qicang Design.
chillin'Park Kawari manager.
Co-founder of T10+ Design Alliance.
Vice President of Ningbo Interior Design Association.
Ningbo Top Ten Advantageous Designers.
Curatorial designer of the 8th International Poster Biennale.
Curatorial designer of the space of the Florence Biennale.
Senior Architectural Interior Designer.
Tutor of the School of Design, Art and Architecture, Zhejiang Wanli University.
Mr. Mao Yun has been deeply involved in the design industry for more than ten years, focusing on the evolution of contemporary lifestyles and urban development, and in terms of urban renewal and urban public space, he takes design as the center to achieve innovative planning and activate the value of the urban market. At the same time, he is well versed in how to give value to space with innovation, and highly professionally serves top owners in various fields, and has made great achievements in the design of office buildings, luxury residential clubs, and commercial spaces.
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Design is all about permutations
It's a recombination of stories from different cultures
Since 2010, Mao Yun has been founding Qicang Design for 13 years. After the changes in the market environment, we continue to harvest new growth curves. Focusing on the opportunities and challenges at this stage, as he said, "we have persevered, and we have persevered professionally, emotionally, and with action." ”
When it comes to design, it is hidden in the source of Qicang - the blazing original intention and the unchanging persistence are condensed in the word "Qicang". Qi is the meaning of starting and opening, and the warehouse is the warehouse of the warehouse, the warehouse for opening the warehouse and receiving grain, and the warehouse for opening the warehouse for grain relief. Together, Qicang is the meaning of absorption and tolerance, absorption and gifting, and it is a kind of mutual gift, tolerance is a big mind.
This pious and tolerant, altruistic and win-win mind is reflected in every design of Qicang Design. In Mao Yun's view, this is in line with the design concept that Qicang Design has always adhered to, which is not only a kind of absorption and inheritance of culture, but also a kind of accumulation spirit flowing in the bones - tirelessly learning Xi and breaking through without sticking to one pattern.
Any combination of two things is bound to produce a reaction. Generally speaking, isn't design just stripping away the cocoon, permuting and combining?"Going deeper, design has its own complexity and strategy. Therefore, Mao Yun changed his professional language and shared his design thinking with us, "The permutation and combination of design we call is not just the simple addition of craftsmanship and form, but essentially the integration and reorganization of culture. For example, different materials have their own soul and spiritual influence, and what the designer needs to do is to achieve the best combination of objects in different situations. ”
Mao Yun believes that designers are storytellers, and the starting point of stories is the richness of culture, and different regions, scenes, and groups of people have completely different stories, so the final theme of the field is also different. This also explains why the works designed by Kaicang are always full of artistic tension and emotional appeal.
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Create a complex micro-concept industrial park in the village
The birth of a boutique aesthetic lifestyle complex
Stemming from his extreme love for story-based space design, Mao Yun has opened up a new business territory of "Chuanli Utopia". But there is no doubt that "Chuanli Utopia" does not pursue the conventional business narrative of the market, but a system that abandons impetuousness and becomes a sustainable cycle of its own.
In previous years, we have done a lot of commercial space design, and in the process of conducting in-depth research on the market, we found that the superficial business stories cannot withstand the washing of the huge waves of the market, and most of the routine-based and cookie-cutter models are just a flash in the pan. "Mao Yun refuses to be mediocre when he designs and does the same when he does business, he puts uniqueness first and empowers sustainable operations.
Therefore, when the "Sichuan Utopia" was only in its infancy, Mao Yun continued to plan, trying to find an accurate positioning. Today's Qicang Design covers the Chillin' Park Park and Chillin'HOME Buyer's Store, Xinhe Yechaguo Space B&B, Interior Soft Decoration, Cangji Villa and other multi-format sections, positioned as a personalized boutique aesthetic lifestyle generator about relaxing. Chuanli, which means "Sichuan does not give up", is full of vitality because of accommodation. Translated into English as "chillin", it also means content and relaxation, and he wants it to be a place where people can do nothing and still enjoy themselves. "Discovering beautiful things and engaging in beautiful careers is our attitude towards life. ”
chillin’park
Talking about this complex business park test site, Mao Yun shared: "This is a micro-concept industrial park built in a village, we have taken a fancy to the surrounding environment and future possibilities, and this is the office headquarters of our Qicang design, and at the same time incubates new value for its various business sectors. Sharing artistic life and conveying home aesthetics, we will show our integration and collision with the objective world from the perspective of a new generation through different cross-border cooperation. ”
Rational logic and cross-border innovative design thinking need to integrate more professional content. Looking back on this crossover from design to Chuanli, Mao Yun believes that this is an important turning point in his career and the first step to realize his ideals.
As he concluded, Chuanli is a carrier that grafts together a group of people who love design, have common goals and ideals in life, "Chuanli has been built for a long time, but he has poured his own design ideas and ideas, and has made maximum use of the advantages of architecture and the environment. Different from the ordinary design company workplace, Kawasato has its own life, function, temperature and dreams, and is still evolving and improving. ”
chillin’park
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Urban renewal and office public construction
The game between culture and commercial value
With more than ten years of deep cultivation in the industry, Qicang Design has passed all the way in authoritative competitions around the world with its highly creative, in-depth and humanistic works. UDAD International Urban Design and Architectural Design Gold Award, Modern Decoration International Media Gold Award, Italian A'Design Award, International Space Design Competition Idea-Tops Award, Kapok China Design Award, Jintang Award. Every step of Qicang's design has been praised and affirmed by well-known awards, and the scenery is infinite. Behind this, there is a comprehensive consideration of commercial value, as well as a balanced game of cultural storytelling and innovation.
The direction of urban renewal is not simply the demolition and construction of physical space, but the combination of space transformation and industrial upgrading, inheritance and innovation, and a layer of respect for land, so as to realize the leapfrog transformation from 'urban growth' to 'urban growth'. We pay attention to the evolution of contemporary lifestyles and urban development, and in terms of urban renewal and urban public space, we take design as the center to achieve innovative planning and activate the value of the urban market. Mao Yun further explained.
Whether it is the Langguanyi Creative Community, a "multi-dimensional creative art space" that integrates entrepreneurship and life, or the Fuming vegetable market that finds the fireworks on the coast of the East China Sea, the Black Forest N A Friend Bar in the city, and the Kerui comfortable home office space where light and shadow move freely. The conception and implementation of Qicang Design are all based on humanistic thinking about urban renewal, as well as the examination and reshaping of working models and lifestyles.
Langguanyi Creative Community.
The project is located in Langguan Lane, Ningbo, due to industrial changes and transfers, the plant has been out of operation and idle for many years. In order to transform and upgrade this sleepy land again and revitalize the old factory building, Qicang Design was invited by Boyang Group to lead the design of the integrated urban renewal and transformation of the property.
The design is based on the idea of co-construction of the creative park and the community, symbiosis and sharing with the community residents, and has become a direction for the transformation of the factory building in the old city of Ningbo in the form of integrating the creative park into the community and integrating the community renewal into the creative park. In the end, the designer blended history and reality, industry and art to create a "multi-dimensional creative art space" integrating entrepreneurship and life, realizing the transformation of dilapidated old factories into "creative containers" and expressing rich urban cultural emotions.
Fuming vegetable farm. Fuming Vegetable Market is positioned as a food museum in the vegetable market, and its revival is not only Fuming culture, but also the revival of Ningbo food culture with the vegetable market as the stage, and become a food landmark business card representing Ningbo culture. "Half ocean, half fireworks", the renovation design of the vegetable market in this case revolves around the direction of "how to express the unique vegetable market culture in the region and how to guide consumer groups through design", completes its own transformation and upgrading in all aspects of community life, and provides category segmentation, specialization and branding of service formats, and develops into a composite place that carries shopping, experience, social and educational functions, and develops simultaneously with experience, culture and leisure, and a harmonious state of "meeting people's needs as the starting point".
Cory Comfort Home Office Space.
The new headquarters building of Kerui Comfort Home in Hangzhou is located at No. 700 Gudun Road, Xihu District, Hangzhou, with a usable area of 1,800 square meters. The whole building is a white box space with a high atrium as the core, and the simple white building is independent of the surrounding environment, conveying the concept of architecture and environment, technology and life, as well as openness and sharing. Based on the image perception of Kerui Comfort Home as a leader in the energy-saving, technological and environmental protection home furnishing industry, Qicang Design's definition of "Kerui Comfortable Home Office Showroom" is enthusiastic, bright, bold, free and comfortable. The overall space design takes the lines as the skeleton and the color as the skin, and boldly integrates red into the white, creating a sense of hierarchy and memory of the space with the purity of white and the three-dimensional of red.
n/a friend bar
N A Friend Bar is a new attempt by N A, in terms of place bearing, Qicang Design has made more extensions to the concept of N A space. Black, many times, has nothing to do with aesthetics, but is more of a contradictory desire to express, restrained and strong, restrained and direct. It is a monochromatic space with a sense of envelopment, and the designer uses "supremalist" elements to create an atmosphere that evokes freedom and imagination, which helps to let go of guard and release the slightly drunken mind, like walking on a sensual canvas of art, bringing people into the infinite unknown universe.
We do a lot of things, sometimes for value, sometimes for meaning, and sometimes for joy. In Mao Yun's view, success is common, both the east wind of the times, but also inseparable from personal attainments, the success of design, commercial success, in the final analysis, are phased, he imagines that there are more possibilities in the future, and it is urgent to test them one by one. Innovation is the starting point of everything, and it is also an inexhaustible driving force for the sustainable growth of business value.
When talking about the future trend, Mao Yun optimistically analyzed: "In the era of information interconnection and big data, the boundary of 'industry' will gradually fade, and 'professional' will become more important. From design effect to design solution, the commercial space has become more and more inclined to the combination of brand (platform) + research (technology) + design (packaging), no matter in what field, information sharing, cooperation and exchange, resource replacement, and breaking boundaries will become important keywords. ”
When designers play more and more diversified roles such as directors and bridges, Mao Yun uses the creative complex of Chillin'Park in Sichuan to link design, life and aesthetics, and explore the storytelling, commercial value and immersive experience of space in cross-border, so that design can become a carrier for a better life to happen. As a result, every step of Qicang's innovative journey has a deep imprint of culture.
Take Ningbo as the source point and explore across regions
Let design empower cities
T10+ Design Alliance, founded in 2014, was jointly initiated by 10 well-known designers, including Zhang Qifeng, Zheng Gang, Liu Zhiming, Li Caifu, Mao Yun, Chen Yonggen, Hu Liangfeng, Pan Gaofeng, Zhuo Suping and Wang Yang.
As a platform alliance with deep roots and extensive links, our original intention is to unite outstanding design institutions in different fields and partners in the upstream, midstream and downstream industry chains to carry out exchanges and research on space and life, technology and art, products and aesthetics, and provide excellent design and professional services for customers in the fields of residential real estate, commercial office, hotel clubs, leisure landscapes, etc., and create an ideal space and lifestyle of harmonious symbiosis.
Since its establishment, the T10+ Design Alliance has continuously attracted excellent partners to join in the form of cross-border cooperation and perfect industrial chain resources, opened up the communication bridge between industry, learning, research and capital, promoted the innovation of the design industry on the basis of mutual benefit and win-win results, and made positive contributions to promoting the healthy development of the industry and continuously improving the industry level.
Taking the realization of urban quality living life as the starting point, Design Trends takes design as a link, discovers trends, explores product power, and praises China's good design.
We adhere to the humanistic ideal of design, defined in the field of real estate, design and large home furnishing, explore the business environment with a global vision, and operate the platform with professional design product force logic. We encourage innovative research and development to truly provide excellent solutions for human settlementsWe pay attention to the people who study and intensively cultivate in the field of design, so that professionals can output valuable views;We report on excellent real estate product systems, architectural design, landscape design, interior and soft decoration design works.
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