Nikolai(Nikola) is an American newEnergyCarsInc., founded by Trevor Milton. In the early days of its existence,NikolaiIt has attracted much attention, known as the "next Musk", and has successfully attracted a lot of capital investment. However,NikolaiThe aura was quickly debunked, and Trevor Milton was deceived for itInvestmentsHe was sentenced to four years' imprisonment.
NikolaiThe earliest to pure electric andHydrogen fuel cell trucksfor the main products, and these products are attracting manyInvestmentsof attention. NikolaiofTrucksThe design is sleek and trendy, and the interior is adopted similarlyTeslaThe large screen design has a futuristic overall appearance. According to Milton, theTrucksIt is equipped with a high-performance oneFuel cellsand battery packs, with a range of more than 1,000 miles and a charging time of only 15 minutes, and greatly reduced shipping costs.
However, these alleged technologies and advantages are fictitious. According to the Hindenburg Research CenterNikolaiofTrucksI can't even move for a moment, and even the headlights are a camouflage of an external power supply. These deceptions seem to have succeeded in confusing themInvestmentsIn just one month,NikolaiA total of 7,000 orders were received. But when the truth is revealed,NikolaiCaught in a crisis of confidence.
NikolaiAfter successfully raising a large amount of funds, the market value once exceededFordand generic. EvenGeneral MotorsThe company will also invest USD 2 billion in the companyNikolaiand signed a joint car manufacturing agreement. However, at the Hindenburg Research Center published a report onNikolaiAfter the report of the deceptionNikolaiThe outlook is beginning to dim.
NikolaiAfter the false propaganda was exposed, the company took a series of countermeasures. Trevor Milton resigned as CEO, and the company changed a number of senior executives in hopes of regaining market confidence. However, these efforts have not yielded much fruit. NikolaiLaunched pure electricMoving trucksnikolatreDeliveries were low, and multiple recalls followed. The company's revenue has fallen sharply in the past year, and its net loss has also widened significantly. The market capitalization fell to less than $1 billion.
First of all, for:InvestmentsBe cautious and cautious. NikolaiThe success seems to have confused many people for the time being, but the truth is always unconcealable. In the selectionInvestmentsWhen it comes to projects, we should carefully study and evaluate them, and don't easily trust over-the-top promises.
Second, integrity is essential for businesses. Nikolaifailed because its false propaganda and deceptive practices were exposed. Enterprises should establish correct values, adhere to the principle of integrity, and establish a good reputation and image in market competition.
Finally, for:Start a businessBe truthful and pragmatic. Trevor Milton tries to attract through lies and exaggerationInvestments, but in the end, they sit and eat nothing. Start a businessIt is necessary to remain real and pragmatic, and show real strength and potential, in order to be able to win the market and in a lasting wayInvestmentstrust.
NikolaiThe failure is a lesson that reminds us not to be fooled by superficial brilliance, but to think rationally and act prudently. In business competition, only integrity and strength are the most important guarantees. Hopefully, this story will inspire more people to make informed decisions and avoid similar failures.