Sichuan News Network-Home News Ganzi, December 29 (Reporter Yang Dehui) Speaking of tourist cities that have been "out of the circle" in the past two years, Sichuan Ganzi must be indispensable!
When it comes to Ganzi, what is your first impression?Is it the Internet celebrity director, Litang Ding Zhen, or Hailuogou, Mugecuo, Daocheng Yading, or the city's blue sky, white clouds, meadows and snow-capped mountains?
Daocheng Yading Scenic Area Yangmaiyong Snow Mountain.
On December 28, the Ganzi Prefecture Bureau of Culture, Radio, and Tourism released a set of tourism data: up to now, the total number of tourists received in the state has exceeded 40 million for the first time, reaching 4,133280,000 person-times;The annual comprehensive total tourism revenue exceeded 40 billion yuan for the first time, reaching 4526.3 billion yuan.
The two "firsts" converge in Ganzi and 2023, creating the best level in history.
This seems to be an occasional thing, but it is actually a lot of accumulation. From "Internet celebrity" to "Changhong", from "traffic" to "retention", what is the "traffic password" behind Shengjie Ganzi?
Why is Ganzi "red"?
Deep digging resource endowment + multi-dimensional marketing promotion.
In Ganzi, you can see Gongga Mountain, Yala Mountain, Genie Mountain, Qi'er Mountain and other snow-capped mountains, you can also see the Dadu River, Yalong River, Jinsha River, Milk Sea, Sister Sea and other rivers and lakes, and you can also meet the "World High City" Litang, "City of Love Songs" Kangding, "Red Buddha Country" Seda, on the stairs leading to the snowy plateau in this fireworks world, thousands of scenery gather here.
On June 26, at the 2023 Sichuan-Chongqing Climate Ecological Brand Industry Development Conference, Derge County, Ganzi Prefecture was awarded the titles of "Summer Tourism Destination" and "Bashu Climate Health Resort". In the summer vacation of the past two years, the high temperature has continued throughout the country, and many cities have been "steaming" and "scorching" for a long time, while Ganzi Prefecture, which is located in the hinterland of the "Great Hengduan", has become the preferred destination for tourists to escape the summer with a constant temperature of about 20.
Yulong Latso Scenic Area in Derge County.
In addition to the card of "summer vacation", Ganzi's tourism "card" is being upgraded in an all-round way, and 18 counties (cities) in the state are doing their best to empower tourism with local characteristic resources, and strive to be the first to sing the big drama of "cultural and tourism integration". At the same time, traditional advantages such as folk festivals and cultural heritage are "returning" with a new look.
I used to come to Ganzi for Daocheng Yading, for Hailuogou, for Danba Beauty, and for Kangding Love SongNow coming to Ganzi, Yading Village is restoring the original appearance of "Shambhala", Hailuogou has just changed its new look, Danba Beauty shows the intangible cultural heritage of the nation in the Jiarong Wind plot, and lovers from all over the world are forever married in Kangding love songsLater, in Ganzi, in order to feel the ancient wind and frost of the Piluo site, in order to explore the infinite mysteries of the profound universe, in order to touch the imprints on the Long March, and in order to read the moving stories of the Plateau Silk Road.
Danbaja velvet wind plot.
Today's Ganzi has evolved into a "hexagonal warrior" in the tourism market, with natural scenery, pleasant climate, ethnic customs, red culture, organic food, astronomical science and technology ......No matter which aspect, there are tourism formats and products that can be used and called. 15,073 cultural resources complement each other and bloom with peerless beauty, and 36,112 tourism resources are scattered like agate in 15On the 370,000 square kilometers of hot land, it can be said that "opening your eyes are full of beautiful scenery and closing your eyes are full of auspiciousness".
In addition to the endowment of tourism resources, Ganzi also focuses on multi-dimensional marketing and promotion to continuously enhance brand influence.
In February this year, Sichuan Cultural Tourism launched a "Cultural Tourism Director Says Cultural Tourism" promotional short ** "Who am I", Daofu County Cultural and Tourism Director Jianze Duoji used cosplay to "transform" astronauts, Tang Minghuang, Gesar Wang, and seamlessly switched between Chinese and English to introduce the beautiful scenery of Daofu County. **After the release, it quickly appeared on the hot search on major platforms, once again arousing the attention of netizens across the country to Ganzi.
Daofu Ink Stone Park.
This is the nth time that Ganzi has been "out of the circle" on the Internet.
Three years ago, the "Sweet Wild" teenager Ding Zhen, together with his hometown of Litang, entered the public eye overnight. In the face of network traffic, Litang and Ganzi did not "lose their heads", but seized the opportunity and took advantage of the situation, making Ganzi a dark horse in the tourism market.
In the past three years, Ganzi Prefecture has firmly grasped the opportunities and challenges of the new era, seized the "Internet celebrity economy", driven the "tourism fever" and "industrial fever" through the "Internet celebrity fever", and transformed network traffic into a booster to promote high-quality economic and social development. Some people say that Ganzi's "Internet celebrities" always have a clean and pure temperament, they could have taken shortcuts to monetize, but they chose to use their youth to speak for their hometown. It is also their purity and hard work that have made Ganzi "popular", and still maintain high traffic and high popularity to this day.
Ganzi Pavilion of Intangible Cultural Heritage Festival.
Ganzi's "popularity" does not only rely on the "Internet celebrity" itself. In recent years, Ganzi has increased cooperation with new ** platforms such as Weibo and Douyin to launch a series of high-quality content: Ding Zhen explores Ganzi scenery in CCTV documentaries and shows the beauty of plateau villages;Recommend your hometown on the super stage of Weibo Night;When the apples in Luding were ripe, the Internet celebrity anchors came to the orchard to broadcast the harvesting process liveAt the 19th West China Expo, in front of each booth in 18 counties (cities) of the Ganzi Pavilion, there was a product "broker" who took turns shouting and shouting through live broadcast equipment to select good ...... for the people of Ganzi for the whole countryAfter becoming popular, Ganzi did not stop at the origin, let alone go to the extreme of commercialization, but steadily and steadily, step by step.
Mugecuo Scenic Area.
Never lie on the short-lived flow book to live" is the determination of the Ganzi Prefecture Party Committee and the state to act actively, work hard, and take on good deeds, and it is also a high-quality development cause that is still being vigorously promoted today. Such Ganzi, who is popular if you are not popular?
How does Ganzi "grow red"?
Improve infrastructure + policy escort.
This summer, on the main traffic arteries of Kangding City, traffic police dressed in ** can be seen on duty everywhere. As an important node on the National Highway 318 line, almost all self-driving travel enthusiasts from all over the country will rest in Kangding. In the peak summer tourism season every year, tourists and vehicles flock to Kangding, which brings vitality to Kangding, but also causes a lot of traffic pressure.
Intimate service in the whole area.
In order to ensure the safety and smoothness of summer tourism, the traffic police brigade of the Kangding Municipal Public Security Bureau optimized the work plan for the smooth traffic of the tourist peak, and planned the leadership of the bureau to "subdivide the contract" and "* joint contract" (that is: the brigade package squadron, the squadron package the police, and the police package road section) responsibility system, all the people's auxiliary police canceled all leave, and the whole police went on the road and the overall linkage to improve the dynamic control ability of tourism police and the police rate and management rate on the road.
Kangding traffic management pavement service is just a microcosm of Ganzi Prefecture's pragmatic purification of the tourism service environment. Since the beginning of the year, whether it is to fully launch the construction of service facilities for the South Sichuan-Tibet Line and the Litang-Yading Highway, or to vigorously promote the operation of five major theme service areas along the Ganzi section of National Highway 318, or to accelerate the construction of a "5+9+N" transportation service facility system ...... of "1 hour drive to park and go to the toilet, 2 hours to drive to refuel".All of them are pragmatic measures taken by Ganzi to tap potential and expand the road based on "improving the quality of full-time services in the whole domain, escorting safety and comfortable travel as the core".
The holiday scenic spot is full of tourists.
On major holidays, Ganzi is a national service and a "fancy pet guest". The Ganzi traffic police "did not punish for the first violation", Derge County "escorted" drones, Kangding City camping garbage was removed for free, and Daofu County and Danba County "moved" the court into the scenic ......All localities are scrambling to be the first, trying every means to push the real moves, come up with new tricks, and fully open the "pet mode" in Ganzi, creating a safe, comfortable, standardized and orderly, thoughtful and heart-warming tourism environment, which has been highly appreciated and praised by tourists.
In the new round of full-time global development opportunities, we are clearly aware of our own shortcomings, and are also going all out to promote the maturity of the tourism supporting service system from the fields of infrastructure construction and digital wisdom empowerment, and work together with relevant departments to efficiently rectify the chaos in the cultural and tourism marketAt the same time, the 'all-weather' and 'whole process' serve with heart and affection, and go all out to maintain the civilized and safe tourism order of the whole state. Liu Hong, director of the Ganzi Prefecture Bureau of Culture, Radio and Tourism, said. This is also the service and commitment provided by the Ganzi cultural and tourism workers represented by Director Liu Hong to play a pioneering and exemplary role and provide services and commitments for tourists entering the state.
In addition to the improvement of infrastructure and service environment, the escort of policies has boosted the confidence in the development of all-for-one tourism.
At the 2023 Sichuan Provincial Culture and Tourism Development Conference held on September 27, Litang County, Ganzi Prefecture was officially awarded the license and became the fifth batch of Tianfu Famous Tourism Counties. This is the first medal of "Tianfu Famous Tourism County" won by Ganzi Prefecture after Daocheng County and Kangding City since the introduction of the "Incentive Measures for Accelerating the High-quality Development of Cultural Tourism Industry in Ganzi Prefecture" (hereinafter referred to as the "Incentive Measures") in June last year.
Litang Genie Scenic Area.
It is understood that the "incentive measures" cover 10 aspects, such as the establishment of cultural tourism industry development funds, support for improving tourism quality, and support for the creation of all-for-one tourism demonstration zones. Its promulgation, in the trough period when the epidemic hit the tourism industry hard, greatly boosted the confidence of practitioners, provided support for the development of Ganzi's cultural tourism, and activated the "pool of spring water" for the development of Ganzi tourism.
In recent years, whether it is the continuous introduction and implementation of market-leading policies such as "A-level scenic spot free tickets", "travel-related hotel accommodation discounts" and "ultra-low discounts on airline tickets" during the epidemic, or the introduction of attractive large-scale welfare policies such as ticket discounts and ticket discounts on multiple routes in the summer, or the establishment of public welfare publicity studios such as Litang Ding Zhen, Ganzi Cultural and Tourism Director Liu Hong, and Xing Ganzi Yangcuo, all reflect the speed and strength of Ganzi's implementation of financial and policy support.
Muya Holy Land Scenic Area.
Behind this, the Ganzi Prefecture Party Committee and the Ganzi Prefecture Party Committee attach great importance to it, implement the deployment of the provincial and state party committees to the letter, seize the "Internet celebrity economy" outlet, actively promote all-for-one tourism and "tourism +", practice internal skills, strengthen external skills, and empower with culture, promote business with tourism, and drain traffic with the Internet. Because of this, Ganzi spelled out the opportunity against the wind, but also spelled out the best results.
*Courtesy of Ganzi Prefecture Bureau of Culture, Radio, Television and Tourism.