Yueyang Evening News (correspondent Ni Qing).In order to build the brand of "Yuenong Selection" and enhance brand publicity and popularity, since September, the Planning and Operation Department of Yuenong Group has actively communicated and negotiated with Hunan University of Information and reached cooperation, fully activating the new engine of school-enterprise cooperation, and jointly helping the publicity and promotion of "Yuenong Selection" agricultural products. Through the linkage of the provincial first-class course of "Network Marketing" of the International Business School of Hunan University of Information, and under the guidance of Professor Hu Ling, vice president of the school, and associate professor Zhang Wei, the course leader, the integration of brand promotion and course plan is realized.
According to statistics, a total of 145 students in the 2022 e-commerce undergraduate class of Hunan University of Information participated in the network marketing activities of "Yue Nong Zhenxuan" agricultural special product brand building, network channel construction, and network promotion. Through the development of practical training courses, the whole matrix marketing promotion practice is carried out on WeChat live broadcast platform, Xiaohongshu and other platforms. In the first course, a total of 25 *** articles were published, and the works of 9 groups of teams performed outstandingly, of which three articles were accepted and published to Yue Nong Zhenxuan*** The remaining articles were evaluated for 6 awards and prizes were released according to the number of readings and likes.
In the second course, the students of the institute carried out the creation and promotion of a creative short ** work according to the main product style selected by Yue Nong, combined with the recent hot spots, and collectively planned the short ** theme through the team, selected a reasonable form of expression, made a detailed short ** script, filmed and edited in the spare time, formed an original short ** work with team characteristics, and used the spare time to carry out at least one live broadcast activity related to brand promotion.
By exploring school-enterprise cooperation, giving full play to the creativity and imagination of young students, and allowing the excellent works of young college students to be displayed, it can not only enhance the brand awareness of "Yue Nong Zhenxuan" agricultural products, but also make positive contributions to the school's talent training, realize resource sharing, and achieve mutual benefit in operation. Brand building, Yue Nong Zhenxuan has been on the road.