During the Qingming Festival, it rains a lot, and pedestrians on the road want to break their souls. Qingming seems to be the most special festival of the year, in this season of "yang energy turns strong, yin energy turns down", every Chinese who loves their family and patriotism is bound to follow the tradition, sweep the grave and worship, place their sorrow on the deceased relatives, and remember those who have accompanied us.
From the morgue to the cemetery: the lucrative truth behind the funeral industry.
When it comes to morgues, everyone is familiar with them, but we rarely mention them. In fact, many people may not know that the mortuary of the hospital is actually contracted out, and its contract fee is as high as 4 million a year!Because it is contracted to a funeral company, the hospital is not involved in the management. Generally speaking, the death ratio of a first-class county-level hospital is about 7 per 1,000, and under the coverage of hundreds of thousands of people, more than 1,000 people will "die stably every year". If they want to recover the high contracting costs, the owners will have to use their brains on the "corpses", at least, each body must earn 4,000 yuan to be enough.
Profiteering game: how to squeeze the last drop of oil out of the dead.
From the morgue to the funeral home, from the funeral to the burial, on the one hand, there are grief-stricken family members, and on the other hand, there are businessmen who have exhausted their organs and are mercenary. In just a few days, the "funeral dragon" not only had to earn back the capital, but also made a fortune in the "gap of traditional virtues".
First of all, the cost of the road. As soon as a person dies, he is already charged on the road. As long as the driver transports the body to the designated morgue, a corpse earns 4,000 yuan in hardship. Among them, the detailed list is clear and organized. From the fare to the manpower, from the doctor's handwritten name to the white slip on the deceased, dozens of hundreds to thousands of dollars, gradually superimposed. In the process of parking, you can also lay carpets, sprinkle flowers, "guide fees", "etiquette fees", and shock the cognition of family members in minutes, so that they "know every word, but they just don't know what it is spent for." ”
Which family member is not sad, ** will think of whether it is reasonable, their family is gone, who can bear to bargain again?
Secondly, funerary goods. After the small test, the real money-collecting service was officially launched. As soon as the morgue arrived, all links began to operate: the cost of a body bag was only a dozen yuan, and the hospital could sell it for hundreds, it didn't matter if you didn't buy it, the body was just hanging there, how could the filial son and grandson bear it?
Shrouds, urns, spiritual supplies, gold and silver ingots, incense candles. The styles are different, the styles are different, the grade materials are clearly priced, the cheapest ones are also a set of 1,000 yuan, and the high-end and expensive ones are not capped. Under the filial piety of children, the elders may not be decent enough in life, but they will be prosperous after death. The coffin is even more important. There are all kinds of brands, all kinds of doorways, if the eloquence of the salesman is exquisite, and the family members have soft ears, it is not a myth that a high-end "Nanmu coffin" is sold for hundreds of thousands.
Again, the service fee. The funeral service staff all came non-stop, some scrubbed the body of the deceased, some dressed up for the deceased, and some were comforting the family members and making a follow-up itinerary. Not only do makeup artists and workers have to take wages and tips, but even signs and couplets that don't move are worth thousands of dollars. All the labor is all sitting on the ground, each one is the sales side, and each one is worth a lot of money. Since everything has been contracted by the funeral home, the various intermediaries and service companies that have emerged with it will naturally change hands and increase prices layer by layer.
When seeing them off, the family members became victims of "unknowing".
This set of "drumming and passing flowers" game will eventually fall on the family members to pay. Finally, the cemetery. The final part of the funeral is to bury in the ground. This also contributes to the fact that the profits of "grave estate" are much higher than that of real estate. Some data show that around last year's Qingming Festival alone, Beijing's cemetery** was raised to 7-80,000 pieces. Within a radius of less than one square meter, the price increase is in units of 10,000 yuan.
The "luxury tombs" across the country can break the cognition of all those who have just met the mourners: the price of Xiamen Anle Permanent Cemetery is 8 million, the price of Taihu West luxury tomb is 3 million, and even the cheapest cemetery in Shanghai has risen to 100,000 yuan. The deceased is extremely flexible from the morgue to cremation and burial, relying on the sales of a mouth, as well as the traditional virtues and love of the family members.
Kindness and affection have become a tool for profit, and the family members are unaware that they are hollowed out by the "invisible" huge bills.
Roughly calculated, even if a funeral service only costs 10,000 yuan, the profit of a contract can reach tens of millions. The investment of four million can be easily earned, not to mention those extremely particular family members, the contractor's profit will only be more, and it is "excusable" that it is several times higher than the cost. Because the deceased has passed away, yin and yang are separated, so no matter how much money there is, some people are willing to spend it, and their efforts are actually paying for their own emotions.
On the eve of Qingming this year, more and more funeral production and sales chains have been exposed by reports, and family members can choose the return of the deceased by themselves, and they don't have to be led by the nose to make money. "Not bad money" is not the same as "the most careful". I hope that there will be more dark sides in the society, and I also hope that the deceased can rest in peace, and the living can be strong, so that more "sunshine" can shine into the heart, and with a positive attitude, see off the deceased.
The Death Business Opportunity: Demystifying the Huge Profiteering Behind the Funeral Industry" profoundly reveals the profit chain of the funeral industry, as well as the various expenses and potential windfall profits involved. Based on solid facts, this article takes readers into a little-known and appalling industry insider story through detailed portrayals.
First of all, the article takes the Qingming season as an introduction, skillfully introduces readers to the scene of traditional Chinese tomb sweeping and worship, and then takes the morgue as the starting point to systematically present the profit model of the entire funeral industry. Through the textual description, the reader has a strong disgust and question this scene that should be full of respect and sorrow. This emotional channeling makes the article even more engaging, and one is deeply shocked by the unfairness and immorality of the death industry.
Secondly, the article focuses on revealing the enormous financial pressures faced by families throughout the funeral process. From road fees to service fees to cemetery fees, every link has been increased by merchants by various means. The image of "beating the drum and passing the flowers" is used in the article to vividly describe the heavy financial burden that the family is forced to bear in the face of grief. This kind of bottom-line profit behavior of merchants makes people deeply indignant, and at the same time, it also triggers a deep reflection on the entire industrial chain.
It is worth noting that the article also shifts the focus to the high cost of the cemetery through the exposure of the "grave property". For the sky-high prices of some "luxury tombs", readers feel the dual pressure of luxury and commercialization in the funeral industry. This kind of business practice of turning the dignity and family affection of the deceased into economic capital has aroused widespread concern in society.
Overall, this article reveals the windfall profits of the funeral industry, and successfully uses the background of the Qingming Festival and the perspective of the family to arouse the reader's deep reflection on the industry. The description of the article is vivid and sharp, and it is expected to promote the society to pay deeper attention to and supervise this industry through the first step of the funeral industry.
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