It was not common for movies and TV series to be adapted around the same IP, produced at the same time, and broadcast simultaneously.
5 years ago, the author Deep Blue published the documentary literature "Please Tell the Director, the Three Brigades Task is Completed", which was made into a movie by many netizens. Five years later, the work was adapted into two versions of the "Three Teams" film and drama, and it was presented to the audience at the same time.
The two adaptations were released at the same time, which quickly divided the audience into two factions, and the performances of the two male protagonists Zhang Yi and Qin Hao were compared by the audience with a magnifying glass.
More viewers said, one IP is one drag two, who should I watch first?
Comparison of movie and drama posters of "The Three Teams" The official Weibo of the three major teams of movies and TV series.
Turnip cabbage
According to public information, the movie "Three Teams" is produced by Wanda Pictures, and although the first producer of the drama version is the iQiyi platform, there are also Zhejiang Dongyang New Media Eslite and Chengya Film and Television of Wanda Holdings as co-producers.
In terms of production rhythm, the film and drama are almost synchronized. It is understood that the film version of "The Three Teams" will be officially launched on October 19, 2022, and will be completed on December 22 of the same year;The drama version of "The Three Teams" will start in mid-December 2022 and be completed in early April 2023.
Judging from the release and broadcast time, the film version was released on December 15, and the drama version was broadcast on December 21, almost at the same time.
Although it is adapted from the same IP, except for the role of Zhang Qingliang, the master of the actor Cheng Bing, who is played by actor Yang Xinming, the director, screenwriter, and actor of the two versions are completely different.
The 132-minute film version is led by Zhang Yi and Wang Xiao, who starred in "Hurricane";The drama version uses Qin Hao and Chen Minghao, who have co-starred in this year's hit TV series "The Long Season".
Due to the different carrier platforms, durations, narrative logic, and rhythms of movies and TV series, the perception presented is also fundamentally different. The movie version pays more attention to rhythm and compactness, while the drama version adds more details and plot foreshadowing.
Supporters of the "Film School" believe that Zhang Yi deduced Cheng Bing's "sense of brokenness" after he was released from prison, as well as the persistent "sense of faith" in the long-term pursuit of **;Supporters of the "drama version" believe that compared with Zhang Yi's performance, Qin Hao's Cheng Bing has a little more relaxation, and the performance is in a state of "light on the surface and light on the inside".
Zhang Ji, the screenwriter of the film version of "The Three Teams", told China News Weekly that he and Chen Sicheng's aesthetics of the movie are very close, and works like "The Three Teams", depicting the group portrait of the criminal police, are most suitable for using realistic techniques, natural acting, no need to be sensational, and the style should be concise and natural.
In Zhang Ji's view, finding a prototype character in life, doing a lot of research, and rolling the character into the fireworks can "stand" the character.
The two versions of the film and drama "The Three Teams" starring Zhang Yi and Qin Hao The official Weibo of the three major teams of movies and the three major teams of TV series.
The drama version of "The Three Teams" is directed by Xing Jianjun, who directed "The Crime Hunting Guide", and also serves as the screenwriter. The biggest difference between the drama version and the movie version is that, in addition to the protagonist Cheng Bing, a lot of plots and details have been added to each character to portray and describe.
For example, the criminal Wang Dayong played by Chen Minghao and his younger brother Wang Eryong both have family relationships, and their personalities have been further enriched. The competitive relationship between the three major teams and the second brigade, and the process of criminal investigation and handling are presented in more detail.
From the current point of view, the reputation of the two works is above the qualified line, the film version has a slow box office fermentation rate due to the problem of schedule space, and the attention of the drama version continues to rise.
Win-win or internal friction?
Some film and television industry insiders told China News Weekly in an interview that the way of producing and broadcasting the "Three Teams" film and drama at the same time is a very courageous attempt, and may lead some trends in the future.
Historically, with the gradual enrichment of literary and artistic works, there have been many IP transformation cases of film and drama linkage. The sitcom "Wulin Gaiden" and the adventure-themed drama "Notes on Tomb Robbery" have all appeared in film and drama linkages, but from the perspective of the audience's feelings, there are not many successful cases of both.
The best linkage works in terms of market feedback are "Mobile Phone" and "Detective Chinatown". Among them, "Mobile Phone" is a movie that is hot first, and then a TV series. The broadcast of the drama version of "Mobile Phone" was still in the era when smartphones were not yet popular, Wang Zhiwen and Chen Daoming's superb acting skills created a good reputation for the show, and "Detective Chinatown" was also released first for the movie, and the drama version has been transferred to the Internet platform, and with the help of the success of the movie, it has received dividends.
Liu Shuo (pseudonym), an insider who has participated in the promotion of the movie drama "Detective Chinatown", analyzed China News Weekly: There are pros and cons to the simultaneous broadcast of movies and dramas.
Traditionally, there are generally TV series first, and then movies. Because the audience of TV dramas is large, the popularity of a drama has become high, and a movie version may be considered after the reputation is established. But in the past, the drama first and then the film were usually more utilitarian, just in order to absorb a wave of box office and let a group of fans pay, the polishing of the movie as a whole, even if the original cast starred, the reputation was not very good, but to a certain extent, it was able to eat the dividends accumulated before, and the box office income was relatively ***
The root cause of the general bad reputation of movies is that the audience has formed a preconceived impression of the TV series released first, and it has become a "troublesome thing" to adapt. If the movie has the same narrative layout as the series, it will be difficult to satisfy the moviegoer, and if the screenwriter wants to present a lot of content, or there are trade-offs, it may also cause disgust among fans of the drama version.
Logically speaking, TV series should use the popularity of movie promotion, but the content of the movie is not so much, and it involves many characters and plots in TV series, and it needs to rely on TV series to convey more information. In the past, it had to rely on the drama to pave the way first. The purpose of the play is to attract fans and establish word of mouth. The pre-position of the movie is to bring the popularity of the drama. Liu Shuo told China News Weekly.
In Liu Shuo's view, the advantage of filming movies and dramas together is that the producers can work closely together. "After all, it is the same IP, the same story sample, and the producer is more confident in the quality control and promotion rhythm of most of the links such as project establishment, shooting, and content polishing of the two, which is convenient for collaboration, and for the distribution, there are also more materials and benefits, and the two can feed back each other's popularity. ”
The difficulty lies in the market segment of movies and TV series, and the different cognitions of different groups may lead to the differentiation of film and drama word-of-mouth, as well as the uncontrollable grasp of public opinion trends. Liu Shuo said, "For audiences who have already watched the movie in advance, on the premise of knowing the plot development and ending, how much interest and patience there is to go to the ** drama version, there is indeed a question mark." At the same time, both versions of the film and drama will be adapted, and the content after the adaptation will inevitably be compared, which may cause controversy. ”
If both sides of the dispute are rational**, then it will be relatively conducive to the film and drama to borrow from each other, once it becomes irrational, the reputation of the film and drama may be out of control caused by public opinion, which is a potential risk. Liu Shuo said.
From the current point of view, the two audiences of "The Three Teams" have not been seriously dissatisfied or even slandered and insulted each other, and the controversy is still within the control of the producer.
As for the future, whether there will be a large number of films and dramas with the same IP and broadcast together, the final two versions of the report card of "The Three Teams" will be an important basis, if the volume and box office finally "double ring", then naturally more works will consider making efforts in this direction.
Next look at the stars?
After "The Three Teams", the upcoming movie version of "Twinkle Twinkle Twinkle Star" has become one of the focus of attention in the market. This movie, adapted from the TV series of the same name and starring the original cast, has won more than 300 million pre-sale box office, breaking the record in Chinese film history, and also contributed to the famous stalk of "Zhang Wansen, It's snowing", which is widely circulated among young moviegoers.
Zhang Wansen, it's snowing" has become a famous scene in the hearts of young people Picture of the movie twinkle and twinkle star official Weibo.
is different from "The Three Teams", "Twinkle Twinkle Twinkle Star" is more like a traditional drama work, but in fact, in terms of content, the film version is different from the drama version, the story of the movie will unfold from the perspective of the male protagonist, Zhang Wansen plans to confess to his crush girl Lin Beixing after the college entrance examination, but the sudden concert accident turns everything into a tragedy. Zhang Wansen unexpectedly restarted this summer, returned to Lin Beixing's side again, and vowed to do his best to protect Lin Beixing, so that all unforgettable regrets could be fulfilled. This setting also coincides with the expectations of many viewers.
China News Weekly learned that the film is the first film in the domestic industry to be adapted from an account-sharing drama, and it is also a rare return of the original cast. Its market performance will also bring important reference value for the development of more similar works in the future.
As early as April this year, Qin Ge, the producer of the TV series "Hurricane", said in an interview that as long as the audience expects it, "Hurricane" will be filmed as a movie and meet the audience.
This year, we have paid attention to a "dream linkage" and "double kitchen ecstasy", and the movie "Hurricane" tried to replace An Xin with Qin Hao, to see if the audience still bought it?
Author: Ye Zhufeng.