**: Risk Associated Press.
Against the backdrop of the continuous reduction in the interest rate on bank deposits, 3Insurance products with a predetermined interest rate of 0% are still the first choice for customers compared to other wealth management products of banks. ”
At the end of the year, major banks and insurance companies ushered in a critical period of annual "good start".
According to the investigation of the insurance association, insurance products are not only becoming the "good start" products of the insurance industry, but also have become the key promotion products of the banking industry.
Although it has been affected by regulatory factors such as "integration of newspapers and banks" and "bancassurance fee reduction" recently, in the context of the continuous reduction of bank deposit interest rates, 3Insurance products with a predetermined interest rate of 0% are still the first choice for customers compared to other wealth management products of banks.
Insurance products are in high demand.
The so-called "good start" means that banks and insurance companies will pursue the so-called "good luck at the beginning of the year" in order to make the data in January of the next year look better, and they will often start to warm up before the New Year next year.
At present, the "good start" of the banking industry in 2024 is being opened one after another, different from the past few years, this year's "good start" product equity ** products are no longer the recommended first choice, and insurance products have become "sweet and sweet".
According to incomplete statistics, a number of banks have lowered interest rates for three or even four rounds, and the five-year official listed interest rates of large state-owned banks have even been lower than 23%。
In addition, according to the "October 2023 Bank Deposit Interest Rate Report" released by Rong 360, the bank deposit interest rate has experienced a wave of comprehensive reductions in September, and the deposit interest rates of various banks with a term of 1 year and above have shown a cliff-like**, the largest monthly decline this year.
Because of this, some industry insiders bluntly said that even if the equity ** product is pushed to customers, it will be rejected with a high probability, and may even be questioned by customersInsurance products with a predetermined interest rate of 0% are still more attractive than other wealth management products.
In this context, major banks have also adjusted their marketing strategies for a good start in 2024 and mainly promoted insurance products. "Our bank has basically only 2 three-year deposits at the moment6%, if you do not have requirements for the term of the product, it is recommended that you consider the universal insurance products that sell well in our bank", "our bank specially launched a one-time single payment insurance product for 5 years, and the overall income of the guaranteed interest rate can also be 43% or so"...
Selling insurance has become a "mandatory" task.
Nowadays, in addition to the specialized insurance business personnel, other bank clerks do not seem to escape the fate of selling insurance, selling insurance seems to have become a job responsibility for every banker, a large bank teller said: "Our bank has built a special insurance group, which will send some new insurance companies to the insurance, so that we can sell these insurance when we usually contact with customers, and we can issue bonuses when they are sold."
Previously, an insurance performance appraisal of a bank branch has attracted widespread attention, and if the insurance does not complete the schedule, the branch president will be deducted 1000 performance per dayIf the progress does not reach 70%, the branch president will be directly dismissed, and all personnel will be canceled from restUnbroken 0 personnel, participate in scheduling meetings every day, and report to branch leaders;It has not broken 0 for three consecutive days, and the employees are on standby, and the full-time insurance is being sold, which looks very harsh.
In this regard, some people in the industry bluntly said that the bank's index assessment of intermediate business such as insurance products has always existed, but this year's assessment weight is indeed larger than in the past.
Some professionals also said that in the current economic environment, the income of banks relying solely on deposits and loans has been decreasing, and in order to maintain the growth rate of profits, they can only roll up "employees" to sell insurance and other consignment products to make up for profits.