What is Charles Keith's Chinese nameThe Chinese name of Charles &Keith is "Xiao CK".
Charles & Keith is a Singaporean fashion brand founded in 1996 by brothers Charles and Keith Wong. The brand is loved by young women for its stylish, simple, practical and moderate characteristics.
The Chinese name "Xiao CK" of Charles & Keith is a transliteration of the brand's English name. The transliteration of Charles is "Charles" and the transliteration of Keith is "Keith", which together is "Charles and Keith", or "Little CK" for short.
The title of "small ck" has become very popular in the domestic market and is accepted by the majority of consumers. This name is both concise and in line with the brand's positioning, so it has become synonymous with Charles &Keith in Chinese.
Of course, Charles &Keith also has an official Chinese name, called "Charles & Keith". This name is more formal, but it is not very common in everyday use.
The origin of the Chinese name "Xiao CK" by Charles & Keith
The origin of Charles &Keith's Chinese name "Xiaock" can be traced back to 2008. At that time, Charles & Keith entered the Chinese market, in order to facilitate the memory and dissemination of domestic consumers, Charles &Keith's Hong Kong ** merchant "Li Bao Fashion" set the brand's Chinese name as "Xiao CK".
As soon as the title "Little CK" was introduced, it was welcomed by consumers. The name was both concise and straightforward, and in line with the brand's positioning, so it quickly became popular in the domestic market.
The meaning of the Chinese name "Xiao CK" by Charles & Keith
The Chinese name "Xiao CK" of Charles &Keith has the following meanings:
Be concise and to the point: This title is only two words, and it is very easy to remember and spread.
In line with the brand positioning: Charles & Keith is aimed at the young female market, and the term "Little CK" also has a young, trendy feel.
Affinity: This title sounds very affectionate and easy to get closer to consumers.
All in all, the Chinese name "Xiaock" of Charles &Keith is a very successful name, which not only fits the brand's positioning, but also has a certain affinity, so it is deeply loved by consumers.