The four golden flowers of China's refrigerator industry, how is it developing now?Three of them changed hands
In recent years, China's refrigerator market has changed dramatically. Once to"Four golden flowers"The well-known leading brand of refrigerators has changed its face and changed hands in the fierce market competition. Nowadays, there is only one refrigerator brand among the ranks of first-line brands, and we can't help but ask: China's refrigerator industry"Four golden flowers"Is it dead now, and where will it go?In the Chinese refrigerator market, Haier, Midea, Chigo and Gree were once known as the refrigerator industry"Four golden flowers"。They occupy the market with their respective advantages and characteristics and become the favorite brands of many consumers. However, with the passage of time and the increasingly fierce competition in the market, three of them unfortunately changed hands, and only one of them joined the market and successfully became one of the first-tier brands.
Let's focus on the three brands that have changed hands, namely Haier, Midea and Chigo. As a pioneer and leader in China's refrigerator market, Haier has long been in the leading position in the market in terms of sales volume and reputation. However, in 2016, Haier refrigerators were acquired by Hisense. Although Haier is still one of the leaders of the refrigerator brand, the change of ownership has caused Haier refrigerators to lose some of their competitive advantages in the market. Midea is another refrigerator brand that is favored by consumers. However, in 2013, there was a significant change in the governance structure of Midea Refrigerator, and the company's refrigerators were controlled by the agency's three largest shareholders, who held a certain number of shares. In the following years, although Midea refrigerators still maintained a certain market share, their position in the first-line brand competition gradually declined.
In addition, the prestigious Chigo refrigerator also lost some market share after changing hands. Zhigao refrigerator has won the favor of many consumers with technological innovation and brand image, but after experiencing a series of management problems, Zhigao refrigerator was given to an investment company. This change in attitude has caused the market position of Chigo refrigerators to plummet, making it difficult to compete with first-class brands. Although the performance of the three brands in the market after the change of ownership was not satisfactory, Gree, as the only brand in China's refrigerator industry, has successfully become a representative of first-line brands. As a latecomer to China's refrigerator market, Gree has won the favor of consumers with its excellent quality, efficient service and innovative product design. With its superior performance and quality, Gree refrigerators naturally rank among the top brands.
Gree has also expanded its product line to include more diversified products from small household refrigerators to commercial cold chain equipment. Through continuous innovation of products to meet the needs of different consumers, Gree refrigerator has always maintained a leading position in the market competition and continues to grow and develop. In the Chinese refrigerator market, although there are three brands that have changed hands, only Gree refrigerator can become a first-line brand, not only because Gree occupies a dominant position in the market with its own quality and service, but also because of the cruelty and impermanence of the entire Chinese refrigerator market competition. Only by constantly innovating and striving to meet the needs of consumers can we be invincible in the fierce market competition.
of the Chinese refrigerator industry"Four golden flowers"Nowadays it depends on the competition for brands and the choice of the market. With the increasing consumer demand for refrigerator products, only by continuously improving quality and innovating technology can we be invincible in this field. The future of the refrigerator brand competition will still be full of challenges and opportunities, only the continuous innovation, focus on user experience of the brand can stand out in the market and become a first-class brand representative. In the ever-evolving refrigerator market, we believe that China's refrigerator industry still contains unlimited potential and opportunities. As long as the brand can keep up with the market demand, constantly optimize products, update technology, and maintain a good user reputation, it can be invincible in the fierce competition. China's refrigerator industry"Four golden flowers"may be unpredictable, but we look forward to a competitive and innovative market that provides consumers with better choices and experiences.