On December 23, 2023, the second anniversary of the official opening of AI Plaza West Coast Phoenix Nest. On the occasion of the renewal of Vientiane at the end of the year, AI Plaza West Bund Phoenix Nest has joined hands with the well-known fashion and trendy IP Buer Bear and the post-90s young artist Du Qiurui to jointly create the world premiere exhibition of "HUG AI ME Love to Hug" Boer Bear. Miraclecoffee, a well-known coffee brand, will also be available at AI Plaza for a limited time during this periodIncluding the Three-Body Problem Beyond Gravity, Halo Xinghuan, and Zhepin TeahouseTea + French cuisine, ChatLibraryArt Aesthetic Education Growth Center, Kongdeokdong Korean Real Sauce Crab, Mimi Huaiyang, Egg Bomb, and other well-known brand stores have also settled in this year, helping the project to continue to upgrade in the direction of pet-friendly and parent-child families.
If the first anniversary is a milestone, the second anniversary is the firm rooting of the cornerstone, AI Plaza will further enhance the quality of the brand, further stimulate the vitality of the operation, bring an unprecedented lifestyle to the public, and build a city-level influence with more creative events and high-quality brands.
Good things come in pairs, and the West Bund Good Market New Year Shopping Season kicks off together
This year, the inaugural West Bund City Welcome Shopping Season will kick off with the second anniversary celebration of AI Plaza. Based on the concept of "City Walk", a popular new travel mode this year, this year's West Bund Good City links 18 commercial, cultural and sports landmarks in the West Bund to bring a series of activities such as trendy play IP, art exhibitions, winter markets, trendy sports, new products**, cultural and creative check-ins, etc., to create a West Bund check-in map with the theme of "Swinging the Road, Entering Good Things", and detonating the regional consumption boom during the New Year.
For the first time, this year's West Bund Good City relies on the Xuhui Binjiang Co-construction and Co-governance Alliance platform, links regional landmark carriers, and jointly creates an innovative consumption experience that integrates culture, business, tourism, entertainment and sports, so as to enhance the youthfulness and attractiveness of the West Bund commercial brand. At the same time, as an important part of the "brand co-construction", this event will further amplify the integrated development advantages of the co-governance alliance, and release the superposition effect of "1+1>2" through collaborative links, advantage linkage, and resource aggregation, bringing diversified experiences to citizens and tourists, injecting new momentum into West Coast commerce, and adding salary and energy to regional development and win-win results.
The world premiere of the tripartite joint exhibition, a beautiful encounter with BEAR
Buer Bear is a fashion toy brand founded by artist and well-known IP curator Qian Qiang and born in 2018. It has won the 2021 Dewu Young Power Interest Consumer Brand, and is also the only trendy toy brand invited to participate in Shanghai Fashion Week, which is loved by many stars and fans.
"buer" stands for "sun god" in German, bringing wisdom, warmth, and spiritual ** to humans. Inspired by the loneliness of urban people, the bear is designed with the theme of "Lonely, Hope, Love", hoping to become the companion of every urban person.
From December 22nd to February 25th, 2024, AI Plaza and Buer Bear jointly moved the "Home of Boer Bear" directly to the anniversary celebration site, and at the same time joined hands with Du Qiurui, an artist with his own collector and fan traffic, to exclusively create the HUG AI ME series of toys and related exhibition content for this anniversary with his cutting-edge pop art style work "A Pot of Plastic Flowers".
This is a world journey about finding a home, the hero of the story has been at the forefront of the trend since the day he was born, as a trendy guest who is invited to participate in Shanghai Fashion Week every year, it has a deep memory of the West Bank, it is the West Bank that has witnessed its growth, it hopes that in the second anniversary of the West Bank, this loving anniversary, can warm and accompany everyone in the West Bank, so it chooses to locate its home here.
Through the relaxing home scene to create a "sense of relaxation", permeate the beauty of every moment, and convey warmth and ** to every urban man and woman who comes to the West Bank, every parent-child family, and every person who seeks the embrace of AI. In this space full of "companionship, fashion, and art", adults can have a childlike heart, and children can also find their own world.
Miracle Coffee joins hands with AI Plaza to start a journey of warm winter hugging
Founded in 2017, Miracle Coffee specializes in specialty pour-over coffee, using only selected coffee beans and is updated monthly, with plans to make a good cup of coffee available to the public in major cities in Asia at any time, and the miracle can be felt every day in daily life. It is reported that in August this year, the first store of Miracle Coffee in mainland China was officially opened and settled in Nanjing Huacai Tiandi. At the same time, the Little Miracle Coffee Cart National City Roaming Program was launched, and a number of wonderful roadshows were successfully held in Beijing, Xi'an, Nanjing, Wuhan and other cities.
This time, Miracle Coffee joined hands with Shanghai AI Plaza to start a warm winter hug journey, looking for a hug, roaming Shanghai AI Plaza to find MiracleHug, and using Little Miracle Coffee to bring the most amazing hug encounter this winter. In the future, Miracle Coffee will expand its territory across the country, and is committed to presenting brand content with more local cultural characteristics to the public in different cities.
It's not just business, it's symbiotic with the West Bank plate
With the upgrading of the city and the unpredictable consumption trend, in order to meet the diverse needs of consumers and lead the new commercial vitality, AI Plaza West Bund Phoenix Nest follows the brand concept of "Smart Artist Infinite Inspiration+", and will deepen the labels of pet-friendly, parent-child family, and art exhibitions in the future, and gradually evolve from a regional commercial innovator to a leader in plate life.
During the 11th long holiday, the "West Coast Good City 2."0 Make a Cute Friend" Pet Carnival, a blockbuster dopamine pet paradise of 1000, meets the social needs of furry children and pet owners through rich and interesting on-site activities. Linking the pet community, allowing people and pets to feel the romance and fun of life together, the pet-friendly opening method of AI Plaza is so warm and inclusive.
In addition, the shaping of the space provides scenes that cover more age groups. In addition to creating a happy atmosphere for parent-child families, the outdoor parent-child playground carefully created by AI Plaza aims to provide an immersive public leisure space where customers of all ages can enjoy relaxation and relaxation. This kind of comprehensive experience content that can resonate with friends of all ages paves the way for AI Plaza to form a stronger radiation force.
In 2023, AI Plaza will lead the creation of a regional-level heavyweight space with N+ creative activities, revitalizing the new commercial potential energy of southwest Shanghai and renewing the urban living experience of Xuhui Riverside. In the new year of 2024, AI Plaza will have an organic and continuous resonance with the city, industry and people, and continue to produce growth, fresh and upward content, so that different people can find different emotional values here, and also provide the possibility for the development of the project circle. The pet-friendly space is a place where furry children are accepted and playedThe parent-child interactive space continues to attract the attention and choice of family customersThe IP cultural exhibition strengthens the artistic and cultural atmosphere of the project.
Brand upgrading, resonating with urban life
The power of a shopping mall to the region is not only reflected in the complement of brand selection and business experience, but also in bringing cutting-edge experience scenes to the region, so as to lead people to a higher level of daily and working living environment.
The world's first stores in Shanghai, such as the Three-Body Problem, Beyond Gravity, Halo Xinghuan, and Jiyue Concept Store, will open in 2023Tea + French Cuisine, Mountain Forest Wild Fruit, Yunnan Food Market, Chaoju Tangerine, Chaoshan Canteen, Big Beef Sukiyaki, Wagyu Beef Theme, Kongdeokdong Real Sauce Crab, Sakura in Wabi Sakura & Wabi, Japanese Cuisine, Mimi Huaiyang and other well-known catering brands also add more delicious choices to the food section of AI Plaza.
AI Plaza West Bund Phoenix Nest has been committed to growing together with consumers, and with the improvement of characteristic businesses such as "art exhibitions", "pet friendly" and "parent-child family", it will help "art + wisdom" continue to be presented. All kinds of changes have made the project have a variety of labels such as openness, companionship, and art, and will also become an important gravitational field of urban consumption and a new commercial landmark in Shanghai with a more trendy and artistic lifestyle, a more advanced business innovation combination, a professional business philosophy, and an efficient and convenient smart business platform.