DS is an independent luxury brand owned by Citro N, so it can be considered a premium brand of Citroen. Independent from Citroen, the DS brand focuses on design, technology and luxury, aiming to provide more high-end and refined automotive products and services.
Independent brand identity: The DS brand was founded in 2014 and became an independent car brand from the Citroen brand. This means that DS has its own unique design style, brand positioning and marketing strategy.
Design and Style: DS focuses on design and exterior style, with unique exterior design and sophisticated interior finishes as its selling points. Models usually show a sense of modernity and luxury, blending fashion and technology.
High-end positioning: DS is positioned in the high-end market and aims to compete with other high-end brands in Europe such as Audi, BMW, and Mercedes-Benz. It offers a range of luxury sedans and SUVs with a focus on comfort, performance, and advanced technology.
Innovative technology: The DS brand actively promotes automotive technology innovation, and is committed to developing environmentally friendly, intelligent and electrified automotive products, which are in line with future automotive technology.
Unique Marketing Strategy: DS has adopted a unique strategy in marketing and brand marketing, including providing consumers with a more personalized car buying experience through limited edition models, special editions and customized services.
Although the DS brand may have relatively low visibility in the market, it is committed to creating more luxurious and fashionable automotive products with its unique brand concept, design style and high-end positioning. When choosing, consumers can consider the characteristics, performance, quality, after-sales service and other aspects of the models provided by the DS brand, and choose them based on their personal needs.
In any case, DS, as an independent premium brand of Citroën, represents the aggressiveness and innovation of the Citroën Group in the luxury car market.