Recently, with the hit of the TV series "Flowers", the Peace Hotel has become the focus of public attention. The suite where the actor Hu Ge stayed in the play soared, causing heated discussions in the market. According to Tianyancha data, the business performance of the Peace Hotel has grown steadily in recent years, and the broadcast of "Flowers" has undoubtedly brought new business opportunities to it.
As a period drama set in Shanghai, Blossom Flowers shows the unique charm of the Peace Hotel. As the plot deepens, the suites of the Peace Hotel have become the focus of the audience's attention. A few days ago, the Peace Hotel has changed the "No. 72 British Suite" where Hu Ge stayed in the play to "British Flower Suite", which has also risen from the original 15,930 yuan a night to 18,888 yuan a night, an increase of nearly 3,000 yuan. In addition, the Peace Hotel also has the "Sassoon Suite", which is currently 93,280 yuan for one night. This adjustment not only reflects the Peace Hotel's keen capture of the popularity of "Flowers", but also highlights its high-end luxury market positioning.
It is worth mentioning that the Peace Hotel has also launched a customized meal for two and afternoon tea for fans of "Flowers". Among them, the customized meal for two includes dishes such as dry fried beef river and pork rib rice cake that often appear in the play, with a price of 1460 yuan and an additional charge of 166% service charge, i.e. the total price is 1702 yuan. This ** is not cheap compared to the consumption of ordinary restaurants, but it is very attractive to drama fans and consumers who pursue a unique experience.
Through the hit broadcast of "Flowers", Peace Hotel not only enhanced its brand awareness, but also occupied a place in the high-end hotel market. According to Tianyancha data, Shanghai Jin Jiang International Hotel Group, to which Peace Hotel belongs, is one of the largest hotel groups in China, owning and managing more than 7,000 hotels and resorts. The Peace Hotel is undoubtedly a successful attempt in hotel brand marketing by leveraging the popularity of "Flowers".
However, the strategy has also raised questions about its sustainability. On the one hand, it remains to be seen whether the popularity of "Flowers" can continue to promote the high-end business development of the Peace HotelOn the other hand, the ** strategy may turn away a part of the consumer and affect the expansion of its market share.
To sum up, the Peace Hotel, which is popular with "Flowers", undoubtedly occupies a certain dominant position in the high-end hotel market. However, how to balance brand marketing and market share expansion will be a problem that Peace Hotel needs to face and think about in the future. (Data support: Tianyancha).