Hello everyone, I'm Liang Xiaoshi.
I haven't updated it for two months, and it's coming to 2024 soon, I remember when I was at the beginning of the year, I participated in Shuping's "Our Literature Class", and I told you that I hope to update an article every three days this year, hoping that I can love creation and maintain a certain update frequency, only to find that it is difficult to do it later, but I also read some articles about writing, about creation, and also created some articles and dynamics.
For example, in the middle of the year, in May and June, in a bubble tea shop in Moore, South China, I ordered a cup of 12 yuan of milk tea every day, and sat all day, reading and writing repeatedly. After going there a lot, all the milk tea girls in the store knew me.
So after I went through these writing guides repeatedly, I learned a little bit of writing methods and skills, and I forgot most of the content, so I need to go back and read it again.
So if you look closely at my update frequency, it is relatively high in May and June, and it is relatively low at the beginning and end of the year, although I don't write well, and the content is criticized by friends for not being vertical enough, and no one reads it, but it doesn't matter, I don't rely on writing to eat, I just want to record my life purely in words, record some stories between me and my friends, and some of my own inspirations and ideas.
If you want to be like me, to become a writer, but don't know how to write, you can refer to Mr. Qi's book, no matter what the content of the creation, no matter what form of creation, whether it is, **text and** have its underlying methods and skills, what we only need to do is to learn and practice and continue to learn practice and review, go in the direction you want, you will eventually be able to reach the destination.
Why hasn't it been updated at a certain frequency this year?To put it bluntly, I am lazy, not self-disciplined enough, sometimes my attention is too distracted, I do too many things, I think too many things, and my ability to act will decline if I think too much, so I have learned from my experience and hope to create some high-quality works for everyone next year.
In recent months, in addition to participating in some offline reading clubs and some online content creation, I have occasionally filmed and occasionally participated in some friends' community forums.
Looking back, after all, I think too much, do too little, and often set some goals for myself, but many times I can't achieve them, because my inner drive is not enough, so I hope that I can do less things next year, do the most important things, and then focus deeply, time and attention, and strive to do a few things well.
Things to do too much, want too much, set too many goals, too broad, is not a good thing, excellent people always in one thing with a long time to do a good job, to do the ultimate, and failed people always think that they can shine in all walks of life, overestimate themselves, as everyone knows, the power of the individual in the torrent of the times is quite small.
In May and June, I participated in Mr. Bi Xiaonan's new book "Born to Be a Human Being" in the bookstore of Guomao At the press conference, he mentioned that the ship of the times is rolling forward, and there are many people who are like a grain of sand attached to the ship, following the direction of the times to travel far, although small, but also to eat the dividends of the times, but don't think that your ability is very strong, you just go in the right direction, luck also accounts for a part, those who have not eaten the dividends of the times, don't think that your ability is not good, you just don't follow the trend of the times.
So what era is it now?Now is the era of artificial intelligence, the era of short ** and live broadcasting, and if I still rely on writing to make a living, then I am already outdated. The audience likes short**, short and fast**, which can instantly mobilize everyone's emotions and instantly cause everyone's happiness and sadness, many people don't have the patience to read more than a minute**, and they don't have the patience to understand the knowledge in depth, we have mentioned in the "Our Literature Lesson" activity before, what kind of content does the audience like?
The more content that can touch everyone's senses in real time, the more people like it, but often there are a lot of in-depth content that needs to be used to use the brain, and the content is very long, and everyone just doesn't like to watch it.
So in order to cater to everyone, I have recently joined the army of short ** and live broadcasts, I have actually started ** creation since two or three years ago, but the content is relatively small, and there are generally more talent shows, such as singing and eating, there is no content.
In recent months, my friend Xiao Rong and I have been doing a new offline book club, and after we accidentally started the live broadcast, we found that we can actually output some content to everyone, so we have the interview content that everyone sees, a new account: Liang Xiaosha and his friends.
Why did you choose this name?,Because I think the creation of this content is not done by me alone.,It's done by everyone together.,We talked together and output a lot of content to everyone.,So the name is:"Liang Xiaoshi and his friends", and it's also a reference to my idol Luo Yonghao, he seems to have a company called "Lao Luo and his friends" before.
After reading it, Brother Bang felt that my account was not good, there was no fixed theme, the content was too wide, and I didn't have a lot of popularity and influence, and my friends were not celebrities and Internet celebrities, so it was difficult for traffic to come in, and it was difficult to attract the attention of strangers.
I thought about it at home for a few days, and I think it makes sense, I have always wanted to make talk shows such as "Luyu Appointment" and "Yang Lan Interview", but everyone is a celebrity, I am an ordinary person, and no one knows who I am when I go out of Dongguan, so if I do it like this, in the early stage, the data will not be very high.
In terms of data, except for the few I posted on Moments, and a few hot spots, the data is relatively high, and the other **data are average, not more than 1,000, so I'm thinking about how to make this data better.
So I bought a new mobile phone yesterday, and it hasn't arrived yet, and the new number is named on the whole network: Liang Xiaosa's Literature Class or Liang Xiaosa loves to read, to share some helpful books with you, I hope the content I created is helpful and rewarding for everyone. Only when everyone likes my content and recognizes my content, there will be a one-click triple action, otherwise there will be no more, as an old netizen for more than 20 years, I am very sure of this.
I will definitely try to create some quality content for everyone.
A few days ago, a friend asked me to come out to talk about the new **, saying that I wanted to find some friends to pat**, I immediately thought of helping my brother and asked him to come over to learn about the project, after all, their place of work is relatively close.
We talked a lot together, drank coffee, and then after they left, they helped my brother take me to the bubble tea shop to talk until the house closed, and then pulled me to talk in his car until more than two o'clock in the middle of the night.
He gave me a lot of advice and ideas. For example, when we create, we often don't shoot whatever we want, but we need to consider what your creation brings to othersEmotional value?Practical value?In any of our online feeds, we need to think about what value your feed brings to others, rather than documenting our own lives.
It's as if I'm writing this article, what value I'm bringing to you, instead of writing it for myself from my perspective like writing a diary.
So every once in a while, Brother Bang gave me a lot of advice.
In 2023, I'm mainly doing book clubs, filming, and writing. After helping my brother understand my situation, he said that he shouldn't participate in the book club too much, wasting a lot of time, and it doesn't have much to do with my current field.
After fully referring to his opinions, I have recently focused my time on online, and from the perspective of communication and influence, offline is too slow, and online is easier to spread.
Offline reading club, I can only share it with more than a dozen people here, and **on, through the leverage of the Internet, everyone may brush my **, and they may see my sharing at different times, so I got inspired by Dalan's ** at the end of 2020 and started my short** career, and I also occasionally did live broadcasts and made a lot of accounts, but I couldn't do it well.
So I did miss the best period of short ** and live streaming, but I think 2024 also has a great opportunity, just to say that I am willing to put in most of the time and energy to work hard, dreams and goals are not just words, but to make goals and plans, and then take action to work hard.
Speaking of writing, Brother Bang specially invited me to record ** for an interview, and asked me to talk about my understanding of writing.
Like, how do you make money writing?Why write?Is it hard to write?
We talked about this topic for a night, and to be honest, I don't make much money directly through writing, but writing is really a process for everyone to get to know me and get to know me.
A friend read one of my articles and thought I was a really nice person and sincere, so he kept inviting me to various social events, and eventually we became very good friends. In addition to personal relationships, I also created a little profit for her, and she also created a little income for me.
The two articles I wrote for my brother have a good click-through rate on the whole network, and I have written some articles for other friends, and the data is also good.
At the same time, I think what needs to be improved is the efficiency and speed of my writing, and the quality of my content needs to be improved.
Writing is not writing** nor copywriting, I hope everyone can read it, and you can get a lot of inspiration and inspiration from it.
I have a lot of friends who like Lu Kewen, his content is very in-depth, full of dry goods, can let everyone learn a lot of knowledge, over time, he left a deep impression in everyone's hearts, as long as it is his new work in the future, everyone will subconsciously feel that his work is very attentive, the quality is very good, will be non-stop reading.
So whoever can occupy the user's mind will be able to get traffic and make money.
The logic of short ** and the logic of TV stations are the same. Whichever program has high ratings and which audience likes to watch, they will invest more resources in which program.
As for the methods and skills of writing, I think I will write a few articles later, or record a few ** to talk about this topic, and systematic learning is necessary. But it is also necessary to have a strong sense of execution.
People who can talk can write, but there may be people who write mediocre and some people who write very well. The premise is that you are willing to write, and you are willing to practice every day, not just thinking about it.
So, I often talk to a lot of writers who come to Dongguan for book signings, and I ask them, if you can become a good writer like you?
Their answers are all pretty much the same, 1Read every day Study 2Write 3Review often.
That's it, no.
When we met at the beginning of the year, I was doing a small theater talk show, and I helped my brother say that he was going to find a project, a big project, to empower everyone. I've mentioned this in other articles as well.
Liang Xiaosheng: The pattern and logic I learned from Brother Bang. (Medium).
Why didn't I go to an offline show after that?
Because Brother Bang said that offline is too slow. Moreover, because talk shows are not allowed to be recorded or videotaped, the offline performances have spread too slowly, and many famous talk show actors have become popular only when they appear on variety shows.
There is another reason, I don't love and I'm not good at talk shows, I can chat with friends, and impromptu speeches are barely OK, but if you want me to memorize jokes, it's very difficult, and I've been on stage several times When the spotlight shines and I get nervous, I forget most of the words, I talk about the beginning, forget the middle, and the end is random.
The end result is not funny, the audience doesn't understand, and in the end, my notoriety may spread all over the Greater Bay Area.
There are many outstanding talk show actors from all over the country who come to Dongguan to open special shows, such as Mr. Zou Shu, I have watched it a few times, and I think his level is very good. He is very fluent and funny, and if a person can speak for an hour and a half, he must be working very hard to write and remember in private.
So before I had a bad reputation, I quit stand-up comedy, and there were a couple of people who were training with me who were still doing it, and I hope they can go better and go further.
If I have the opportunity, I can tell you more about the field of talk shows.
Brother Bang often tells me to have a long-term and professional mentality. Because I'm doing several things at the same time, but in the end, it's also for the same goal.
However, due to too much scattered energy, I am not very diligent as a person, so I can't do one thing to the extreme, so he suggested that I focus and focus, and have both depth and breadth.
There is only one thing that matters. Focus on one thing, other things can serve as an aid, but not the most important.
In the past few months, I have been using his methods to push off a lot of activities, and I have not done anything that has nothing to do with my field and goals, so I have been able to free up a lot of time to do what I want to do.
Because he is currently focused on cultivating and incubating personal IP, his advice is very useful to me a lot of the time.
Although many words may sound ugly, they can give me a lot to think about and help. I could feel that he really wanted to help me.
Including the concept of "long-termism", that is, I am advised not to be too eager for quick success at present, harvest and cultivation are not in one season, and need to accumulate and precipitate.
Recently, there was an Internet celebrity who became popular overnight, his name is Wen Huijun, and many people will only be jealous of him and earn 100 million a day, but they don't know that he has worked hard for several years behind the scenes.
Opportunity will only favor those who are prepared, not lying flat and there will be miracles. Of course, there will also be people who live in very good families, and there will be passive income such as demolition and rent collection. But for most ordinary people, there is no such opportunity.
So I've always been doing things that have accumulated, such as writing, shooting, reading, rather than delivering food and being a waiter.
I have a friend who often says, "What you're doing now is the love of your life?"Would you like to spend your whole life doing it?If not, then you need to keep looking until you find it.
Xiaomi's Lei Jun Lei Zong, his social platform reads: Love is all the reasons and answers. I deeply remembered this sentence, as if I remembered it after watching it once, and I was very touched and experienced by his words.
Brother Bang has focused on IP incubation in recent years, he said, it is very difficult to make a super big IP, the time and place are favorable, and at the same time, he is very hard.
Anyone who succeeds in becoming famous cannot do without luck, and at the same time, he must conform to the laws of the world. Now doing short** and live streaming is the best time.
There is no need to go to the crew to play tricks, there is no need to suffer this hardship. Last time I was told by a friend, she said, "Your goals are completely inconsistent with your behavior, why don't you go to Beijing Hengdian to film?"What else are you doing in Dongguan and still have a dog?
Later, I explained to her for a long time, and she said that she could understand.
In this Internet era, as long as you are talented, you will definitely be discovered, and no matter where you are, you can shine on the Internet. Whether you are a singer or an actor, an entrepreneur or an ordinary employee, a teacher or a lawyer, you can build your popularity and influence by empowering your industry.
To create a monetizable account and super IP, it must be planned and designed, from the selection of the track to the presentation to the live broadcast of the audio, including emojis, is a process of continuous learning and practice, many people are eager for quick success, thinking that today's efforts will have results tomorrow.
The more difficult and cumbersome things are, the fewer people will do, and there will be fewer successful people, so we must have strong execution, and after many failures, we still believe that we can still do this thing.
For example, Li Jiaqi, he can broadcast live for more than ten hours a day, and his persistence over the years has made him stand out among many anchors. How many people can do it for more than ten hours for a long time?Not to mention cognition and methods, diligence is indeed very important, some people are too pursuing trends and outlets, and cannot do desperately after seizing the outlets, and in the end they fail to make great results.
So Brother Bang said, what does it take to make an IP?
It requires perseverance and patience, accurate positioning, enthusiasm and initiative, investment of time and money, clear goals, and strong execution.
There are also methods and techniques, and cognition. The most important thing is faith. Believe that you can succeed, and believe that your story can be successful.
Most of the successful people around me are passionate about their careers and love what they do, whether they are working part-time, starting a business or freelancing, they are doing their best to do their best.
If you don't agree with your job in your heart, or don't like it, replace it as soon as possible and don't waste time. The most precious thing for people is time and energy, and when youth is over, make the best use of their time.
If many people are young, they don't do a good job in their careers, the older they get, the more difficult it is to break through, if you are young, your career has become famous when you are young, as long as you don't float, there is a high probability that you will have a good life in middle age.
Finally, I want to tell you that many people have no confidence in themselves, feel that they can't be Internet celebrities, don't have such good expression skills, don't have a good sense of camera, and feel that they are not tall enough to look ugly or something.
I don't think there is any need to worry at all, a dog can become an Internet celebrity, any item, product, person, animal, brand, can have a good reputation, everything is a matter of methods and skills, as long as it is done in place, there will be results.
Many people are thinking and thinking every day, not acting, not learning, blowing 10,000 times is better than doing it again, only when you start to do it, there will be results, there are not so many unearned gains in the world, how can you gain if you don't pay?
From the perspective of long-termism, many people will focus on the immediate gains and losses, which is understandable, after all, raising a team to pay rent to make money, but also to do some long-term planning and preparation.
A person or a company, their competitiveness comes from deep cultivation and persistence in a field, and has core competitiveness.
Technology companies will develop their own chip systems and unique technologies, which are their core competitiveness, and personally, some of their core competitiveness comes from his influence and popularity, and some come from particularly strong business capabilities, such as Albert Einstein Yang Zhenning, they are physicists with strong business capabilities, and some come from his ability to do things that others can't.
Some people can climb Mount Everest, some people have won the Olympic championship, and some people can become the top students in the college entrance examination.
And why do we want to do personal IP, why do we want to embrace the Internet, in essence, we hope to use the leverage of the Internet to amplify our business capabilities.
Everyone has their own characteristics, and even if you don't have anything to offer, you can always share something that you know but others don't. Even if you feel that you are not educated, you can actually find some characteristics of your own to amplify and present. For example, eating can actually be filmed.
There's always something to show. Show it to everyone.
After helping my brother read it, his suggestion was to adjust the content and then focus. Don't be too broad, do some subdivisions. So I'm currently in a state where I'm adjusting while I'm doing it.
Walk a little slower and more steadily.
I'm also making adjustments to the live stream. Most of my live broadcasts in the past two years have been small talk, so I can't keep people, many people have brushed it and just scratched it away, unless it's a friend who will stop and chat, so the live broadcast must have the output of content.
Unless you have a traffic base, or have a high appearance and characteristics, if not, most people are attracted to you by the content of your live broadcast.
I've dissected bloggers I like, why would I like them?Because I like them, this person, temperament, live room style, **style, and output content.
If it's the same content, if it is said by someone else, maybe I don't like it that much, and at the same time, your content should be valuable to me, so that I can be inspired and referenced.
Therefore, I will change myself from various aspects such as my image, dress, style in the live broadcast room, and content output.
In addition, I think that I want my content to be warm in my creation, in short, to be easy to understand and speak in human terms.
Many people are too stiff and expressionless when they express themselves, making people feel like they are memorizing texts, and I hope to convey to you that there is warmth and emotion, just like chatting between friends.
We are not tool people, when we create content, in addition to being warm and valuable, we must also have correct core values.
Brother Bang said that there must be emotions, and emotions are the effect of the show. Each live broadcast room is like every program on TV, others stay in your live broadcast, there must be a certain point that attracts them, the era of content flood and **, why do others stay on your content?
What kind of people will be attracted to you, willing to trust you and pay, I think this is a question that every friend who wants to build an IP should think about.
Good works are actually planned.
For example, for example, *** record companies will have a planning department, which is responsible for a general content and direction of the whole album, generally love and bitter love songs are more likely to be popular, this has data.
And a ** generally has more than ten songs, choose a title song, and use a title song to get out of the circle, or push one song a month, and push ten songs a year.
If the creator wants to make money through **, he must write melodies that are generally liked by the public, themes that are generally liked, and he must spend a lot of promotion fees to achieve the dissemination of household names.
I'm reading a lot of content creation books, and they all mention a very important point, most of the popular models are repetitive, you don't need too much innovation, you just need to analyze the reasons for other people's popularity, and then take it to revise and change it to become your own thing.
Therefore, this book has inspired me a lot, and you can take a look at it if you are interested.
Finally, let's talk about focusing on this matter, I was very touched to see a friend's circle of friends some time ago.
What he basically means is that once you've identified your goals, most of your actions and time should be on your goals. Don't spread it out too much, you should throw most of your resources, time, team, and money into it until you get it done.
I think this concept is particularly important, but often know but can't do it, many people want too much this is not practical, know how to "focus" is the key, people should do what they love and are good at, like when I was young, I always wanted to try some areas that I didn't understand and were not familiar with, but I didn't have time to study, and in the end many things were only half done.
Brother Bang often says a word called: Dead knock. That's what I want to do well, but I just can't get the result, so we have to die. Ten hours a day, desperately doing research.
Many friends said in ** that if you choose a track to work deeply, do it for three months and half a year, there will definitely be some results, I think this theory is valid, but many people don't love it enough and don't have such a persistent spirit, including me when I was young.
On the road of life, in the interaction with everyone, in the pursuit of career, Brother Bang and I are learning all the way, has been practicing, we resolutely do not lie flat, but also hope to help a lot of friends.
Liu Bang's help is the help of help.
Finally, everything I said with my brother Bang is for your reference only, not necessarily all right, and you can practice and learn according to your own actual situation in combination with your own experience.
We can't completely replicate the path that all successful people have walked, and everyone is in a different environment, even if they start all over again, they may not be able to reach today's heights.
I hope that everyone in the upcoming 2024 can be happier, happier and more energetic than 2023.
Liu Bang, Liang Xiaoshi.
2023. 12.27 Wanjiang, Dongguan.
The Liu Bang trilogy is finally over. There will be more updates about Brother Bang's article in the future, if you still want to see it, you can leave me a message. I'll talk to Bang Brother in more depth**.
A lot of the series of articles are halfway written and just hang there.
It's because I don't pay enough attention to creation, and I will continue to update it stably in the future, and I sincerely apologize to everyone.