According to the news of the investment community on December 11, according to hard krypton, Shenzhen Baseus Technology *** hereinafter referred to as "Baseus") was recently completedHundreds of millions of yuan in Series A+ financingThis round of financing is mostly participated by old shareholdersShenzhen Capital led the investment, followed by C&D Xinxing Investment, Gaorong Capital, and Yuexiu Industry**。The funds are mainly used for R&D investment and brand channel construction at home and abroad. In April this year, Baseus has obtained the first financing of hundreds of millions of yuan.
Baseus was founded in 2011, and its current product line mainly involves three major scenarios: audio-visual entertainment, smart office, and smart travel, with audio and charging products as the core categories.
Among them, the most well-known is its wireless audio products, which currently have more than 20 products, and the shipments in 2022 have accounted for 4% of the domestic total.
This year, Baseus launched a new active noise cancelling true wireless earbuds, Bowie M2S**, which has sold more than 100,000 pieces on the platform. The noise reduction depth of 48db is the core selling point of the product, and the company has also invested more R&D resources here, so that this technical parameter that was originally only available on high-end products can be delegated to the level of 100 yuan.
In addition, based on last year's M2, Baseus has made improvements in technology and design. For example, the charging compartment cover of the Bowie M2S adopts a fully open design, which is convenient for users to reachIn terms of technology, it also strengthens the texture of the product to meet the needs of young people for the appearance of the product.
In terms of charging categories, Baseus has launched charging products such as fast charging plug-in boards, and fast-charging plug-in boards have won the first share of Double 11. Among them, the cutting-edge gallium nitride technology is used to make the product devices have superior performance in high frequency, high power, high voltage resistance, high temperature resistance, and strong radiation resistance.
According to Baseus, in the future, the products will continue to focus on the three core scenarios, continue to invest in digital audio, digital power, AI+ hardware, and gallium nitride products, and further expand the global offline market.
In terms of R&D team, the heads of Baseus' product lines have been deeply involved in the industry for more than ten years, and have product development and operation experience from major manufacturers such as Huawei, OPPO, BYD, and Goertek.
Luo Xingqiang, deputy general manager of Shenzhen Capital Investment HeadquartersHe said that Baseus, as a leading brand of intelligent terminals in China, has continued to grow rapidly in recent years, continuously realized self-iteration and upgrading, and established high barriers in brand, market, R&D, and first-class chain. In the context of the current downturn in the capital market, Shenzhen Capital Group, as the leading investment institution of Baseus in the first round, continues to lead the second round of financing of Baseus, and is firmly optimistic about the future development of Baseus. Shenzhen Capital Group has always taken "discovering and achieving great enterprises" as its mission, giving full play to the leading role of state-owned assets and state-owned enterprises, and continuing to empower Baseus with professional investment and in-depth services.
Wang Yuliang, deputy general manager of C&D Xinxing InvestmentHe said that Baseus adheres to the product concept of "practical and beautiful", constantly innovates, covers the needs of the general public, and at the same time establishes a strong first-class chain and channel capabilities, which is a rare high-quality project in the slightly chilly market this year. Baseus has a leading market share in many categories, and is not only the head brand of domestic 3C digital accessories, but also continues to achieve good results in overseas markets, which is a model for domestic brands to go overseas. Baseus has always adhered to the business demand-oriented organizational upgrade, and Mr. He and the management team continue to evolve, which will definitely bring us more surprises in new categories and overseas markets!
Han Rui, partner of Gaorong CapitalSay, firm betting, long-term companionship. We recognize Baseus' slogan of "practicality and beauty", and we also have the opportunity to observe the state of Lao He and the team's unity of knowledge and action in more detail after the first round of investment, as well as the style, which is heartfelt, affectionate and powerful. Thank you again for choosing us, there is still a long way to go.
Lu Rong, managing partner and president of Yuexiu Industry**He said that after the completion of the first financing, Baseus actively promoted its own product technology innovation, team structure optimization, global channel expansion, and information system and management system iteration, and the company's operational efficiency and operating results were in line with investors' expectations, so we chose to participate in Baseus investment again. Yuexiu Industry** continues to pay attention to investment opportunities under the main line of "green + technology", and believes that the successful completion of this round of financing will further help Baseus's long-term development.