On December 14, "The IP address of Hema headquarters was blocked by Sam's APP" appeared on the hot search, bringing the business war between Hema and Sam into the public eye again.
Recently, an employee broke the news on social ** that he could not use the Sam app normally at the Hema headquarters, and suspected that Sam had blocked the IP address of the Hema headquarters. When connected to the Wi-Fi at the Hema headquarters, Sam's will not be turned on, and it will return to normal after disconnecting the Wi-Fi.
You** asked Hema employees for verification, and insiders replied that the specific situation is not clear, but it is true that it cannot refresh the Sam's app normally.
This news quickly sparked onlookers and heated discussions among netizens: "The real business war is so unpretentious", "You 'move mountains' and I 'disconnect the network'", "A business war like a fight between primary school students".
Previously, Hema and Sam's competed in terms of products**, shopping experience, etc. This time, the competition is suspected to have entered the field of technology, and the "smell of gunpowder" between the two retail giants Hema and Sam is getting stronger and stronger.
The "pulling" of a piece of durian mille-feuille
The "super business war" between Hema and Sam starts with a piece of durian mille-feuille.
Durian mille-feuille cake is one of the signature products of Sam's Baking District. However, at the end of July this year, Hema launched the "Moving Mountain Price" activity, in which Sam's durian mille-feuille cake priced at 128 yuan, and Hema was priced at only 99 yuan.
The price difference of 29 yuan, consumers who love to eat durian mille-feuille said that "it would be rude not to buy it".
In the face of Hema's "provocation", Sam was also "not to be outdone" to change the durian mille-feuille cake** to 989 yuan, responding with a cheap attitude of 1 cent.
After that, Hema sold for 89 yuan, and Sam hit back with 88 yuanImmediately afterwards, Hema reduced ** to 86 yuan, and Sam was 1 yuan cheaper......
The two sides went back and forth, and in the end, Hema hit ** to 79 yuan, and Sam fixed it at 85 yuan, and it couldn't go down anymore.
Of course, the "Moving Mountain Price" activity is not only for durian mille-feuille, many of its products can be found in Sam's to find similar identical styles.
Although the official explanation of Hema for the "price of moving mountains" is to "give full play to the craftsman spirit of Yugong Yishan, and bring the best and most cost-effective products to Hema users". But this ** battle was also connotated by netizens as "Sam's Mountain is moving".
Previously, Sam's CEO China had expressed that Hema could become Sam's only competitor in China. But Hema also said that compared with Sam, he is still a primary school student.
Interestingly, at the time of the fierce battle between Hema and Sam, Meituan and RT-Mart also tried to get a foot in the action.
Meituan launched the "tug-of-war price", playing the label of "faster, better, lower price". RT-Mart launched "No Quarrel" and joined the battle with "persuasion".
Isn't the plot more grippy?
The plot catches the "business war" of horses
In fact, since the beginning of this year, the business war that makes people feel like they are catching horses has overwhelmed the people who eat melons.
Li Jiaqi's live broadcast said "** is expensive", so that 79 yuan 008g of Hua Xizi eyebrow pencil and Hua Xizi, a representative brand of domestic beauty, have been pushed to the forefront.
Putting aside the "absurdity" of the Huaxizi incident itself, after this incident, a number of domestic brands put "79 yuan**" on the shelves
Bee Flower took the lead in gaining a lot of attention with the "79 yuan product set" and "what can 79 buy here in Bee Flower" and other related ** and interaction.
Then Hongxing Erke, Hainan Nanguo, Yuhua *** Lotus MSG and so on took turns. Hongxing Erke also linked up with domestic brands, let the anchor wash his hair live, and sold domestic products such as bee flowers and white elephants.
79 yuan**", it can only be said that it is all set off by peers.
"Close to the face and open big", there is also Cudi Coffee.
After Luckin and Moutai jointly launched the popular "Sauce Latte", Cudi launched a new rice milk latte series. During the warm-up of the new product, Cudi took the initiative to call out to competitors many times: "Sauce Xiang, after all, will return to the wine table;."Rice fragrance will accompany you for 365 daily ""Sauce fragrance or rice fragrance?".See you on Monday!”
The rivalry between Luckin and Cudi, and 9The ** battle of 9 yuan.
Cudi Coffee was founded with a full 9The marketing of 9 yuan has gained a wave of traffic, and it has also officially opened the coffee market9 yuan marketing era. Due to the smooth progress of the store opening plan, Cudi suspended 9 from April 1 this year9 yuan cup of preferential activities.
But Luckin Coffee continued this "play". On the pretext of the opening of 10,000 stores, Luckin Coffee opened a new round of 99 yuan weekly coffee feedback activity. At this point, Cudi couldn't sit still, and then launched 8 again$8 discount.
The two major coffee brands "close to hand-to-hand combat" are also very exciting.
Business Wars in Movies: Acquisitions, Overhead, Espionage;Business wars in reality: trampling on each other, yin and yang, and falling into the well.
The business war between these brands makes consumers feel "unpretentious" while watching the lively melon eating, and on the other hand, they expect to "play a little longer and get more wool".
Xiaoxiang Morning News reporter Luo Yaqi.
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