As a new brand or a new sequence, Chang'an Qiyuan's market sales and volume are really good.
It took three months to increase monthly sales to more than 4,000 units. And Chang'an Group is also full of confidence in the brand of Chang'an Qiyuan. In the plan, Changan Qiyuan will achieve sales of 1.5 million units by 2030.
Regardless of whether this sales can be achieved in the end, let's just say that Changan Qiyuan's car has really been built into people's hearts.
Low-key Chang'an Qiyuan, not low-key brand concept
In this era, new energy vehicle brands dream of "high-end".
Whether it is a traditional car company like Dongfeng and Chery, or a new energy company like Weilai, they are achieving a breakthrough.
The author saw the NIO ET9 yesterday (December 23), and this guy estimated that when it was listed, the starting price was 500,000 yuan.
Of course, medium and large sedans such as Weilai ET7 and Xingtu Star Era ES are also in the more than 300,000 or 400,000 yuan.
And what about Chang'an Qiyuan?Its first car, which was also positioned as a mid-to-large sedan, was called the A07.
Changan Qiyuan A07**, at 1559-17.between 990,000 yuan. Considering the class of medium and large sedans, is Changan Qiyuan A07 high-end?It doesn't seem to be high-end.
In addition, Changan Qiyuan A05 has lowered the entry level of hybrid family sedan (compact class) to 8990,000 yuan. In 2015, the author spent 8690,000, bought a Dongfeng Fengxing Jingyi X5 16L Manual Premium Type. It can be seen that Chang'an Qiyuan's "oil and electricity at the same price" is not just talking.
Therefore, from the dimension of pricing, we can directly see that Chang'an Qiyuan is ambitious.
Although it is low-key, it hopes to use a non-low-key ** to point to the family car market. Let users who can only buy cheap fuel vehicles drive new energy;Let users who can only buy compact new energy vehicles drive medium and large new energy ......This kind of ambition reminds me of a certain pavilion chief surnamed Liu more than 2,000 years ago, or a certain overlord surnamed Ji and Xiang.
As for whether Chang'an Qiyuan is "surnamed Liu" or "surnamed Ji", we have to talk about it from another angle.
Not high-end **, with some high-end tonality
Chang'an Qiyuan did not blindly enter the price range of 300,000 or even higher.
This also means that Chang'an Qiyuan is a more people-friendly existence. Only those who are close to the people can achieve great things. I have to say that Changan Automobile has a lot of brains in this regard.
However, after being close to the people, it is more important to show sincerity.
In the Changan Qiyuan A07 car, we see sincerity. For example, frameless doors, electric suction doors, automatic lifting cup holders, ......The configuration is so high, even when Zotye came, it may not be comparable.
And more importantly, what kind of workmanship is Chang'an?What kind of technology is Chang'an?Anyone who understands understands.
It can be said that Chang'an Qiyuan has given enough configuration and quality.
Of course, the author still has to say more here, Chang'an Qiyuan actually doesn't just know how to "super large cup".
It understands a truth better: at a limited price, the core quality does not need to be too good, but it must be reliable.
For example, Changan Qiyuan A07 adopts two power layouts: range extender + pure electric.
These two power layouts only use a single-motor layout, and do not pursue excessive range and performance. Therefore, the entry** of the A07 extended range version is controlled at 15Within 590,000 yuan.
Ideal, why don't you learn from Chang'an: range extender technology is worthless but practical, this kind of technology should be close to the people and peaceful, not high!
On the other hand, Changan Qiyuan does not only have range extender and pure electric technology.
On the A05 and Q05, there is also a plug-in hybrid powertrain. This powertrain adopts a series-parallel structure, which is basically similar to the efficiency of BYD's hybrid system. But even so, Chang'an Qiyuan did not set too high, which is enough to see the "ruthlessness" and "strength" of this new brand.
Conclusion:
In the past, people were blowing about Wuling, saying that what people wanted, Wuling would build.
In fact, Chang'an, which started as a van, is more worthy of our blowing. What we want, Chang'an is not only building, but also being able to build well. This is the case with Changan Qiyuan, which not only brings opportunities for ordinary consumers to advance automotive products;More importantly, it retains kindness and sincerity while advancing at the product level. Such a brand deserves to be popular.