To advertise at station B, you first need to open an advertising account. After completing the account opening, how to set up the account and set up the basic account?This article will detail these steps and precautions to help you make better use of the Bilibili advertising platform for brand promotion and marketing activities.
1. Introduction to opening an account for advertising at station B.
To place advertisements on station B, you need to open an advertising account. Advertising account opening is a mechanism set up by Bilibili in order to standardize advertising delivery, through which advertisers can obtain the qualifications and permissions to place advertisements. After completing the account opening, you will be able to create an advertising plan and start advertising on Bilibili.
2. Account building.
After completing the advertising account opening, the next step is to set up an account. The account is the basis for advertising on Bilibili, and by setting up an account, you can create and manage multiple advertising plans. Here are the basic steps to set up an account:
Log in to the Bilibili advertising platform: Use your account and password to log in to the Bilibili advertising platform.
Create an advertising account: Create a new advertising account on the advertising platform of Bilibili, and assign a separate account to each advertising plan.
Create campaigns: Create campaigns under each ads account to manage and track different ad delivery schedules.
Create ad groups: Create ad groups under each campaign to manage and track different ad delivery units.
Through the above steps, you can establish a complete account system and lay a good foundation for subsequent ad placement and management.
3. Basic Account Settings.
After completing the account setup, the next step is to set up the basic account. The basic account setup includes the following aspects:
Budget settings: Set a budget for each ad set and control how much your ads run. Depending on your needs, you can set a daily, weekly, or monthly budget.
Scheduling: Set the timing of your ad. You can choose different delivery methods according to actual needs, such as all-day delivery, time-based delivery, etc.
Localization: Set the geographical scope of advertising based on actual needs. It can be targeted to different regions to improve advertising effectiveness.
Audience settings: Set the corresponding audience conditions according to the characteristics of the target audience. It can be accurately targeted based on the user's interests, hobbies, behavioral characteristics, etc., to improve the pertinence and effect of advertising.
Bid settings: Set the right bid for each ad set based on competition. Proper bidding settings can increase the rate and click-through rate of your ads while controlling costs.
Creative settings: Upload the appropriate creatives, including **, etc. Depending on your ad set and target audience, you can set up different creative assets to make your ads more engaging and effective.
Data analysis and optimization: Through data analysis and monitoring, timely adjustment of advertising strategies and optimization of advertising effects. You can use the data analysis tools provided by Bilibili to conduct in-depth mining and analysis of advertising data, and provide valuable reference for subsequent advertising.
Through the above basic account settings, you can establish a complete advertising system to ensure the smooth progress of advertising and maximize the effect.
In short, after completing the account opening of station B advertising, you need to build an account and set up a basic account. These steps are the foundation and key links for subsequent ad delivery. Through reasonable account building and basic account settings, you can better use the Bilibili advertising platform for brand promotion and marketing activities, and improve brand awareness and conversion rate.