Ke Wenzhe suffered an unprecedented setback in "**", and his performance was unsatisfactory. His deputy went abroad for a climate summit at a critical time, leaving him alone. His People's Party is short of funds, with only more than NT$30 million left, which is not enough to support a few days of election campaigns. His fundraising also didn't work well, from 1 to 1 in a day and a halfNT$200 million fell to 800 in one night. His schedule is also sparse, with only one or two activities a day, which is far less intensive than the other candidates. Ke Wenzhe is facing a dead end, but he doesn't want to give up yet. He came up with a new trick of doing a reality show on YouTube, doing a 24-hour political talk show with his party candidates, hoping to attract the attention of voters.
Ke Wenzhe used to be a celebrity on the Internet, and his words and deeds can cause heated discussions. His network traffic used to be 20 times that of Lai Qingde and 25 times that of Hou Youyi. But since the failure of "Blue and White Cooperation", Ke Wenzhe's image has plummeted, and his network traffic is not as good as that of Song Chuyu. Ke Wenzhe was ridiculed as having three nos, no itinerary, no resources, and no connections. Among his 11 regional "legislator" candidates, only Cai Bi has a glimmer of life, and the others are hopeless. His party funds are only NT$30 million, and Guo Taiming no longer supports him, and his financiers have left him. There was also a "** tide" in his party, and his supporters gradually lost confidence. Ke Wenzhe can only rely on the Internet to maintain his presence, but his online performance is not satisfactory.
Ke Wenzhe's purpose in doing the reality show is to call for the return of his basic market, and he mainly targets the "first-time voters" and young voters aged 20-29, and he hopes to influence them through the Internet. Mr. Ko's reality show doesn't cost money, he just needs to set up a studio at his campaign headquarters, find a photographer, and do eight hours a day.
This is a very special practice, and no other candidate has done it. It remains to be seen how effective Ko's reality show will be, and if he can restore his previous internet traffic and attract five or six thousand people in an hour, or even more than 20,000, then his reality show could bring some votes to the People's Party. But if his reality show is just a repetition of his views, with no novelty and no interaction, then his reality show may disappoint his voters even more.
Ke Wenzhe's votes** are mainly intermediate votes, light blue, light green, and some 8% do not vote for blue or green. These people don't need Ke Wenzhe to do a reality show, they will vote for Ke Wenzhe, unless they don't vote. Intermediate voters are more autonomous, they will not be affected by Ke Wenzhe's reality show, they will decide according to their own judgment. Ke Wenzhe's reality show may attract the attention of some young people, but he may also ignore some older voters, who are not very good at using the Internet, and they would prefer to see Ke Wenzhe take practical action, build momentum and have in-depth contact. If Ke Wenzhe only relies on the Internet, it may be difficult for him to make a breakthrough in his election campaign, but he has no other choice.
Ke Wenzhe is a very confident person, he used to think that he was invincible, and his polls were unbeatable. He didn't expect himself to come to such a situation, and he didn't want to admit his mistake. His party is now controlled by the main battle faction, they are all inexperienced people, they also believe in Ke Wenzhe too much, and they don't know how to deal with the crisis. They have resort to modern technology, but they are not proficient in the use of the Internet, and their language is not appealing. Ke Wenzhe should find a real technical expert to help him design his network strategy, and maybe he still has a chance to create a new situation.